Problem – Security of Supply

1. The Cadbury Cocoa Partnership: community development and security of supplyAlan KnightMay 16, 2012 The Cadbury Cocoa Partnership

2. Global demand for cocoa is on average expanding at approximately 2-3% per annum There is a growing consumer demand that brands should provide broader assurance of product quality that also satisfies health, environmental and social concerns. Cocoa production is declining and the youth are leaving the farming communities for the cities. Problem – Security of Supply The Cadbury Cocoa Partnership

3. Raise the productivity of cocoa farming. • Enhance social provision in cocoa communitiesto meet demand for premium product. • Attract the youth who are essential for future innovation and sustainability of production. Need The Cadbury Cocoa Partnership The Cadbury Cocoa Partnership

4. Average cocoa yields in were estimated at 400 kg per hectare; this needed to be increased to 1,000 kg per hectare. The high cost of farm labourcoupled with the high cost of inputs deterred many farmers from adopting improved practices and maintaining farms well. Cocoa farming alone could not sustain the farmers, unless something was done to improve yields and farm holdingsso that earnings from cocoa went up. But The Cadbury Cocoa Partnership The Cadbury Cocoa Partnership

5. Response • Engage to develop a collaborative solution The Cadbury Cocoa Partnership The Cadbury Cocoa Partnership

6. Engagement – When The Cadbury Cocoa Partnership The Cadbury Cocoa Partnership

7. Engagement – Purpose The Cadbury Cocoa Partnership The Cadbury Cocoa Partnership

8. 1. Farm operator questionnaire 2. Child questionnaire 3. Adult worker questionnaire 4. Community questionnaire (key informants) 5. Focus group discussion guide 6. Oral life history guide Mapping Sustainable Production in Ghanaian Cocoa Situation Analysis / Mapping - Methods Report to Cadbury Institute of Development Studies and the University of Ghana The Cadbury Cocoa Partnership The Cadbury Cocoa Partnership

9. The study examined the factors that make up sustainable production for cocoa farmers in Ghana, focusing on the socio-economic dimensions of sustainability. Mapping Sustainable Production in Ghanaian Cocoa Situation analysis / Mapping - Output Report to Cadbury Institute of Development Studies and the University of Ghana The Cadbury Cocoa Partnership The Cadbury Cocoa Partnership

10. Key informant interviews • Community focus groups • Multi-stakeholder forums Outcome Determination - Methods The Cadbury Cocoa Partnership The Cadbury Cocoa Partnership

11. Content Here Outcome Determination – Output , Theory of Change The Cadbury Cocoa Partnership The Cadbury Cocoa Partnership

12. Consultation with key government bodies, civil society organisations and relevant institutions • Community forums • Bilateral and multi-stakeholder forums • Interviews with key experts • Internal discussion within Cadbury Program Design - Methods The Cadbury Cocoa Partnership The Cadbury Cocoa Partnership

13. Vision: Thriving rural communities that support a sustainable cocoa supply chain. The Cadbury Cocoa Partnership aims to support the development of sustainable growing communities in Ghana, India, South East Asia and the Caribbean. A 10 year investment starting in 2008, investing £45 million, aiming not only to guarantee a reliable long term source of the right quality of cocoa, but also to improve the livelihoods of cocoa farmers. Program Design – Output: Cadbury Cocoa Partnership The Cadbury Cocoa Partnership The Cadbury Cocoa Partnership

14. Program Design - Output The Cadbury Cocoa Partnership The Cadbury Cocoa Partnership

15. Develop delivery partnerships - Methods • Expert Interviews • Senior governance body deliberations • Partner negotiations The Cadbury Cocoa Partnership The Cadbury Cocoa Partnership

16. Achieving this includes working with the • United Nations Development Programme, • local governments, • farmer organisations • local communities • international NGOs • International Cocoa Initiative (ICI), • Anti-Slavery International, • VSO (Voluntary Services Overseas), • CARE International • World Vision. Cadbury Cocoa Partnership - Output The Cadbury Cocoa Partnership The Cadbury Cocoa Partnership

17. Moderated community workshops in 101 communities • Moderator and Implementing partner forums Community Action Plans - methods The Cadbury Cocoa Partnership The Cadbury Cocoa Partnership

18. An NGO implementation partner was attached to each community • Each Community developed an action plan based on the key outcomes • From the Community Action Plans, coordinated implementation plans for all CCP partners and communities were developed Community Action Plans - output The Cadbury Cocoa Partnership The Cadbury Cocoa Partnership

19. Walk arounds • One-on-one informal discussions • Ad hoc meetings • Periodic intervention review meetings • Networking facilitation Implementation Support - Methods The Cadbury Cocoa Partnership The Cadbury Cocoa Partnership

20. Achievement of targets for all interventions • Positive relationships • Early identification of actions requiring corrective action Implementation Support - Outputs The Cadbury Cocoa Partnership The Cadbury Cocoa Partnership

21. • Community workshops • Surveys (Household, Partner, Production) • Walk arounds and informal discussions with stakeholders; • One-to-one interviews Monitoring and Evaluation - Methods The Cadbury Cocoa Partnership The Cadbury Cocoa Partnership

22. The cocoa supply story in CCP communities • Cocoa production • Total production • Farmer organization • Farm management • Environmental practices • Youth participation • Child labour • Sector wide engagement - cocoa • Livelihoods • Household income • Community organization • Community amenities • Food security • Health and wellbeing • Education • Sector wide engagement - livelihoods • Valuing change Monitoring and Evaluation - Outputs The Cadbury Cocoa Partnership

23. Thank You The Cadbury Cocoa Partnership