Worldwide Business Simulation Game

1. WorldwideBusiness Simulation Game 2010.11

2. Business Simulation Game 2

3. 緣起 • 起源：大約是在1955年從美國開始 • 大型主機 • 迷你電腦/個人電腦 • 網路/網際網路 • 行動裝置 Gaming: The Future’s Language! Richard D. Duke(1974) 3

4. 研究協會 SIG (Special Interest Group) ABSEL • Association for Business Simulation and Experiential Learning DiGRA • Digital Games Research Association INDSAGA • Indian Simulation and Gaming Association ISAGA • International Simulation and Gaming Association JASAG • Japanese Association of Simulation and Gaming NASAGA • North American Simulation and Gaming Association SAGANET • Simulation and Gaming Association - The Netherlands SAGSAGA • Swiss-Austrian-German Simulation and Gaming Association SIETAR-USA • Society for Intercultural Education, Training and Research – USA SSAGSg • Society of Simulation and Gaming of Singapore ThaiSim • Thai Simulation and Learning Association - Thai SALA The main goals of ISAGA • to enhance the development and application of simulation and gaming methodologies; • to encourage a wider use of simulation and gaming methodologies, particularly in the social, human and technological domains; • to facilitate communication among specialists of simulation and gaming throughout the world; • to exchange information about and experience of simulation and gaming methodologies; • to encourage interchange between the profession of simulation and gaming and other professional areas and disciplines. 4

5. 遊戲式學習(Game-Based Learning) • Game based learning • (GBL) is a branch of serious games that deals with applications that have defined learning outcomes. Generally they are designed in order to balance the subject matter with the gameplay and the ability of the player to retain and apply said subject matter to the real world. • The book 'Digital Game-Based Learning' by Marc Prensky was the first major publication to define the term, although given the embryonic state of the serious game industry it has continued to evolve since then. Resource: http://en.wikipedia.org 5

6. 模擬遊戲(Simulation and Gaming) • A simulation game is a game that contains a mixture of skill, chance, and strategy to simulate an aspect of reality, such as a stock exchange. While today, simulation gaming has its largest application in the world of computers with people learning by simulation. • It has been used extensively as an effective way to generate new and more complex behavior among participants. Resource: http://en.wikipedia.org 6

7. Board Game A board game is a game played with counters or pieces that are placed on, removed from, or moved across a "board" (a premarked surface, usually specific to that game). Simple board games often make ideal "family entertainment" since they are often appropriate for all ages. Some board games, such as chess, go/weiqi, xiangqi, shogi, or oware, have intense strategic value and have been classics for centuries. Computer Game A personal computer game (also known as a computer game or simply PC game) is a video game played on a personal computer, rather than on a video game console or arcade machine. Computer games have evolved from the simple graphics and gameplay of early titles like Spacewar!, to a wide range of more visually advanced titles. 模擬遊戲主要型態 Resource: http://en.wikipedia.org 7

8. 嚴肅遊戲(Serious Game) • A serious game is a software application developed with game technology and game design principles for a primary purpose other than pure entertainment. • Long before the term "serious game" came into wide use with the in 2002, games were being developed for non-entertainment purposes. The continued failure of the edutainment space to prove profitable, plus the growing technical abilities of games to provide realistic settings, led to a re-examination of the concept of serious games in the late 1990s. During this time, a number of scholars began to examine the utility of games for other purposes, including early work by Henry Jenkins at MIT in collaboration with Randy Hinrichs at Microsoft Research, and books such as Janet Murray's Hamlet on the Holodeck, contributed to the growing interest in applying games to new purposes. Additionally, the ability of games to contribute to training expanded at the same time with the development of multi-player gaming. Resource: http://en.wikipedia.org 8

9. 嚴肅遊戲(Serious Game) Michigan State University now is offering a master’s degree in telecommunication, information studies, and media through which students can complete a course of study in serious game design.(2007.2.1) 9

10. Business Simulation Game重要廠商 10

11. StratX • Who we are • More than 20 years old, and still growing. Being there for your customers is always good business. At StratX, it's nothing short of a mission. • From our first client in 1984, StratX has taken a global approach to professional development, creating international as well as local expertise for clients around the world. We speak their language. Understand their culture. Deliver solutions tailored to their actual business situation. Learn how we make it happen. • Where we started • Helping professionals connect theory to the real world has always been at the heart of StratX. • Our approach • Creating a customized solution means building a close partnership from the start. • Simulations • B to C Simulations • Markstrat , Online B-to-C • Valuestrat, B-to-C • Brandstrat, B-to-C • Markops, Online B-to-C • e-Strat B-to-C • B to B Simulations • MarkPro , B-to-B • Valuestrat B-to-B • Brandstrat, B-to-B • Markops B-to-B • e-Strat B-to-B • Service and Finance • Markstrat Services • Valuestrat, Finance • Other • Retailstrat • Valuestrat Telecom • Brand WarGaming Model • GAMAR • SAMAR 11

12. Capsim • Capsim business simulations engage participants in a dynamic competition to turn struggling companies into successful, profitable businesses. Classes are divided into teams that work together to focus on strategy, finance, production, marketing and all the key elements that interact to build their business.  Instructors focus on directing the learning experience towards defined learning goals. • With each round of decision making— representing a full year for the company—participants build their business acumen and decision-making confidence as they interpret data, shape strategies and experience the results.  A host of Capsim materials and services support the creation of a dynamic, highly interactive learning experience. • Delivered online, in the classroom, or a combination of both, delivered in condensed or expanded time frames, Capsim programs have the flexibility to adapt to any academic or corporate curriculum. The Capsim formula for participant achievement, minimal preparation and easy adaptability has proved successful at more than 500 business schools and leading corporations worldwide. • Simulations • Foundation • Capstone • Comp-XM 12

13. ILS • Innovative Learning Solutions, Inc. • Innovative Learning Solutions, Inc. (ILS) provides state-of-the-art learning tools for business schools and business professionals. Through Marketplace, a family of online business simulations, ILS helps businesses develop better managers and create corporate cultures that are more cross-functional, customer-oriented and profit-driven. ILS administers web-based business simulations for hundreds of business schools around the world and provides technical support for the faculty that use Marketplace for their marketing and business courses. • The Oak Ridge National Lab, Lockheed Martin, the University of Tennessee, and the Tennessee Valley Authority have helped to bring this area the highest concentration of technical expertise in the State of Tennessee. • Products • Innovative Learning Solutions offers online business simulations and simulation-based training seminars for business schools and corporations. • For business schools • Are you looking for a business simulation to be used as a supplemental assignment or a main project for your college course? Marketplace offers a set of simulations, each designed for a specific business course. They range from purely marketing games for the introductory courses on the undergraduate level, to mid-level games for the capstone marketing strategy or new venture courses, to complex simulation games designed for the integrative courses on the undergraduate, MBA and EMBA level. • For corporations • Do you need a business simulation that can be tied into the managerial training for your company? ILS offers simulation-based training programs for strategic management training, executive development seminars, integrated business management and leadership development programs. 13

14. Forio • Forio • Forio builds custom simulations and sells simulation development software to businesses, universities, and government agencies around the world. • Forio focuses on strategic planning and training simulations for mid- and senior-level managers. Forio provides development services (to build and launch a new simulation) and server software (to run simulations on desktop computers or over the web). Forio uses the system dynamics simulation methodology, developed at MIT, which works well for explaining the consequences of managerial decisions over time. • Forio software and services focus on training and performance enhancement. Simulations are typically geared toward medium- and long-term strategic and operational issues facing large organizations. Forio simulations are often used at corporate retreats as a way of enhancing discussion and explaining new initiatives, strategies, or competitive threats facing organizations. Forio has built simulations for audiences as small as 10 users to over 25,000 users. • Simulations • Leadership & Management • Project Management • Strategic Thinking • Innovation • Finance & Accounting • Capacity & Supply Chain • Sales & Marketing • Service & Operations • Negotiation • Pricing • Single-Player • Team-play 14

15. Anylogic • About XJ Technologies • XJ Technologies is a leading provider of dynamic simulation tools, technologies and consulting services for business applications. XJ Technologies designs, develops and markets AnyLogic - the first and only tool that brings together System Dynamics, Process-centric (Discrete Event), and Agent Based methods within one modeling language and one model development environment. The language of AnyLogic has unmatched flexibility and enables the modeler to capture the complexity and heterogeneity of business, economy and social systems at any desirable level of details to gain deeper insight into interdependent processes going on inside and around the organization. Simulations: • Manufacturing Expansion, Increasing Output, Reducing Production Cycle Time, Materials Analysis and Volume Optimization, Improving Equipment Utilization • Transportation Planning and Optimization, Warehouse Operations: Layout And Optimization, Stock Optimization, Supply-Chain Management • Competitive Strategy, Marketing Strategy and Performance Evaluation, Sales and Demand Forecasting • Business Process Analysis: As-Is and Future States, Business Process Redesign and Optimization, • Hospital Planning: Ward Layout and Design, Medical Equipment Optimization, Medical Treatment Planning • Site-Specific Throughput Calculations, Pedestrian Traffic Flows Redesign, Evacuation Analyses • LAN Modeling, Cellular Networks Modeling, Telecommunications Systems Modeling • Financial and Investment Risk Analysis, Portfolio Management: Projects and Investments, Financial Forecasting • Human Migration Modeling and Analysis, City Growth And Evolution Modeling, Advertising Campaign Effectiveness 15

16. Celemi • From vision to reality • KlasMellander, one of Celemi’s founders and the master designer behind our powerful learning methodology, works from this core concept: • "We cannot simply absorb other people’s knowledge, we must create our own."   • That’s the heart of our approach. We create a process of self-discovery so the learning is personal and the knowledge is internalized. Our consultants have the capacity to translate complex business principles into realistic, visual learning experiences—whether ready made or customized. • By creating true understanding, we get everyone in your organization to take the right action, make the right decisions, operate more efficiently – and, ultimately, make your organization’s vision a reality. • Board Game • Celemi Apples & Oranges • Celemi Cayenne • Celemi Decision Base • Celemi Enterprise • CelemiLivon • CelemiLivonLite • Celemi Performance • Celemi Sales Endeavour • Celemi Tango 16