Create Your Own Print Ad

1. Create Your Own Print Ad Dan Lunney – Design 11

2. The 8 Steps to Creating Print Ads • Communication Objective • Target Audience • Format • Develop the Concept • The Visual • The Headline • The Copy • Mistakes to Avoid

3. Communication Objective • This is the most important step • It sets the stage to develop the entire ad • The key element “What is your message?” • Example: “Nike: Just Do It!” • Your entire ad should focus on this objective

4. Target Audience • Who is the message for? • What age group? Or demographic? • Examples: children, teens, high income earners, athletes, etc.

5. Format • Poster • Flyer • Newspaper ad • Pamphlet • Magazine

6. Develop the Concept • The main idea to express in the ad • Good concepts can be used in other similar ads • The concept includes the Heading (title), the visual (picture) and the copy (other text)

7. The Visual • Should be interesting • Should be relevant • Should be at least half of the space used for the ad

8. The Headline • Keep it short, sweet and to the point so people will read it • Make it memorable so it will stick in people’s minds • Example: “Just Do It!” - from Nike ads

9. The Copy • Copy is other words on the page to further explain things in or about the ad • It may include facts or definitions • It may be the main point you are trying to get across

10. Mistakes to Avoid • Avoid clutter – less is more • Avoid chaos and confusions – keep it simple • Keep the message clear – people shouldn’t have to guess what it is about • NEVER have spelling mistakes – they will become the focus of the ad and take away from your objective

11. Heading Image Copy

12. Image Heading Copy