180 likes | 245 Views
WildScreen USA Community of Advisors Meeting June 12, 2008. 1. Today’s Objectives. Create the foundation for a strong working relationship between WildScreen USA and its Community of Advisors
E N D
Today’s Objectives • Create the foundation for a strong working relationship between WildScreen USA and its Community of Advisors • Conduct an initial brainstorming session on key trends shaping the potential opportunities for WildScreen USA's development • Gain an understanding of WildScreen USA's potential value proposition to its target audience and how WildScreen USA can serve as a model for country specific growth for WildScreen around the world 2
GIST Planning Process The GIST Planning Methodology I. Environmental Scan II. Strategic Roadmap III. Operational Plan • Trend Analysis • Competitive Intelligence • Market Assessment • Focus Groups • Mission/Vision defined • Business Model identified • 1, 3, 5 year goals & revenue targets • Critical human resources identified • Funding sources identified • Operational targets established • Policies & Procedures manual Actions / Outcomes 11/11/2014 3
What you will experience III. Operational Plan • This can be an emotional roller coaster • You will feel: • Excitement • Fear • Concern • Confusion • Jubilation • Accomplishment Explore the Big Picture Move to Action • Critical human resources identified • Funding sources identified • Operational targets established • Policies & Procedures manual The Gist Gap • Lack of consideration of alternatives • Lack of creativity in resourcing decisions • Plan defined too broadly Process / Approach Outcomes • Broad Trend Analysis • Validated Data Points • Facilitated Brainstorming Processes • Key Trend Drivers • Blind Spots Revealed • Unusual Subject Matter Experts
GIST Toolkit • Issues Identification • Trend Analysis • Critical Success Factors • Value Proposition Definition • FUDS (Fears, Uncertainties, Doubts) • Visioning • Brainstorm • Rapid Prototyping • Problem Scoping • Business Model Design
Agenda 9:00 to 9:45 amWelcome & Introductions • Welcome from Larry • Review of Session Objectives, Agenda, Roles • Participant Introductions • Highlights of past year’s accomplishments 9:45 to 10:30 amUnderstanding the Big Picture • Environmental awareness & participation • Education & the environment • Demographics , politics, & the economy • Technology & the Web • Film, media, & events 10:30 to 10:45 am Break 10:45 to 11:30 amRefining the Value Proposition • Target audience—who, what they need, what we give them, how we deliver • Our mission—a “Localized” Wildscreen • Alignment with Marketing & Communication Strategies 11:30 to noonWrap-Up & Closing Comments
Roles • Participants • Participate in the sessions, make decisions, develop ideas and approaches, clarify the issues • Make sure that your issues are heard and recorded • Stay focused on the topic • Facilitator • Coordinate the workshop process • Recorder • Insure that all materials are written on whiteboards and are recorded
Ground Rules • Share the "Air" Time • "Yes and..." is better than "Yeah but..." • Support the process • Keep the focus on WildScreen USA • Please silence your electronic devices • Have Fun!
Logistics Slide will be modified when we get on site and assess situation Bathroom and key access Getting in and out of the room Lunch Eat in What kind of food Beverages Sodas in fridge Water bubbler
Introductions • Your name • Very brief background • A little known fact about yourself • Why you are here today? 10
Wildscreen (USA) Recent Accomplishments • Wildscreen USA has been in existence for over one year • Has been primarily focused on infrastructure, partnerships, registration, and logistics • Mission is to serve as a model for “localizing” Wildscreen
Time Check 9:00 to 9:45 amWelcome and Introductions 9:45 to 10:30 amUnderstanding the Big Picture • Environmental awareness & participation • Education & the environment • Demographics , politics, & the economy • Technology & the Web • Film, media, & events 10:30 to 10:45 amBreak 10:45 to 11:30 amRefining the Value Proposition • Target audience—who, what they need, what we give them, how we deliver • Our mission—a “localized” WildScreen • Alignment with Marketing & Communication Strategies 11:30 to noonWrap-Up & Closing Comments
Understanding the Big Picture 5 Trend Categories • Environmental awareness & activism • Environmental education • Demographics, politics, and the economy • Technology & the Web • Film, media, and events
Time Check & Break 9:00 to 9:45 amWelcome and Introductions 9:45 to 10:30 amUnderstanding the Big Picture 10:30 to 10:45 amBreak 10:45 to 11:30 amRefining the Value Proposition • Target audience—who, what they need, what we give them, how we deliver • Our mission—a “localized” WildScreen • Alignment with Marketing & Communication Strategies 11:30 to noonWrap-Up & Closing Comments
Time Check 9:00 to 9:45 amWelcome and Introductions 9:45 to 10:30 amUnderstanding the Big Picture 10:30 to 10:45 amBreak 10:45 to 11:30 amRefining the Value Proposition 11:30 to noonWrap-Up & Closing Comments
Wrap Up • Action Item Review • Prioritize issues and actions • Identify dependencies • Identify next steps • Offline working groups ? • Next meeting • Process Check • What went well, what didn’t go well?
About GIST gist [jist] Noun the main point or meaning of something • Delivering services to Non-Profits and Middle Market firms • To help you to get best value from board sessions • To increase success from moves into adjacent markets • To identify new emerging growth opportunities • More info available by contacting: Justin Van Epps 603.661.6438 justin@gettingtothegist.com Atul Dighe 202.415.7192 atul@gettingtothegist.com John Adler 202.550.4508 john@gettingtothegist.com