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S a l e s Accelerator Program for Mobile Handset Vendors

S a l e s Accelerator Program for Mobile Handset Vendors. 1. The Top 5 Handset Vendor Sales Challenges. #1. Competition is brutal. #2. Standing out from the crowd. #3. Product complexity is slowing adoption. #4. Sales success driven by user recommendation.

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S a l e s Accelerator Program for Mobile Handset Vendors

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  1. SalesAccelerator Program for Mobile Handset Vendors

  2. 1 The Top 5 HandsetVendor SalesChallenges

  3. #1. Competition is brutal

  4. #2. Standing out from the crowd

  5. #3. Product complexity is slowing adoption

  6. #4. Sales success driven by user recommendation

  7. #4. Competing with the next cool device

  8. 2 The Top 5 HandsetVendor Sales Opportunities

  9. #1. How we buy More than 50 percent of all purchasing decisions by shoppers are made spontaneously at the point of sale According to a recent study by German brand and retail experts GruppeNymphenburg

  10. +50%

  11. It all Happens Here

  12. 1. Marketing gets them to come in and look

  13. 2. Sales effectiveness in-store maximises sales conversion rates

  14. #2. Increase your in-store presence

  15. #3. Test Drive

  16. +50%

  17. #4. Trial usage experience

  18. +50%

  19. HOW?

  20. #5. Help our sales personnelto sell your devices

  21. #6. Use Live Device Program to create Customer Experience Centers

  22. Shape customer’s buying intentions

  23. +50%

  24. 3 Live DeviceSales Accelerator Program

  25. Live Device Demonstrator Program Objective: Increase handset device sales by demonstrating devices effectively at the point of sale. • Give handset devices to our Top Sales Performers • Show them how to: • use them effortlessly • demonstrate device features • make demonstrations that are impactful and memorable • Drive in-store sales conversion rates to the next level Benefits: Get in-store sales agents selling for you Accelerate sales of your handset devices Create a positive and memorable try/buy experience at POS Gain faster usage adoption resulting in superior user experience

  26. Live Device Test Drive Program Objective: • Handset vendor : provides 1 or 2 live devices/participating shop • Orange: provides full function demonstration calling plan • Put the device in their hands and ask them to make 1 free call to anyone in the world • Test drive and take home Create the “Orange Experience” in-Store Benefits: • Deliver on our Corporate values: • "Together we can do more" • "Delivering a different customer experience " • Orange 2012: Simplicity, Agility and Sustainable Growth

  27. Live Device Sales Accelerator Program • Sponsorship Opportunity: • 2 Events • 2 Days each • Sponsorship 1 or 2 days of 1 or both Awards Events • Meet and greetTop Sales Performers and Orange Exec Mgt. • Showcase your devices • Product familarisation workshops • Device usage clinics • Exchange of ideas and experience • ½ day Product Workshops • 1½days outdoor activities: golf, tennis, etc. • Fun & excitement • Motivating & memorable Winter Winners Recognition Awards Event March 2010 1 Summer Splash Recognition Awards Event October 2009 2

  28. Live Device Demonstrator Program Vendor Investment: • Sponsorship : • 1 day 75K€ • 2 days 120K € • Demonstrator Devices: • 75-100 devices • Showcase : Customer Experience centers: • 1 pilot/country, POS materials + 1 device/pilot • Product familarisation workshops and clinics • Device usage best practices • Exchange of ideas and experience

  29. Live Device Program - Target Vendors Vendor Iist: • Samsung • HTC • Blackberry • Nokia • Apple • Sony-Ericsson • Microsoft • Others

  30. SalesAccelerator Program for Mobile Handset Vendors

  31. "Together we can do more”

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