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Week 1

Week 1. 1. Pengenalan Business Correspondence B. Week 1. 2. Review: Letter Essential Parts Heading Inside Address Salutation Body of the Letter Complimentary Closing Signature Reference Initials. Week 1. 2. Review: Letter Optional Parts Reference Line Subject Matter Attention Line

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Week 1

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  1. Week 1 • 1. Pengenalan Business Correspondence B

  2. Week 1 • 2. Review: Letter • Essential Parts • Heading • Inside Address • Salutation • Body of the Letter • Complimentary Closing • Signature • Reference Initials

  3. Week 1 • 2. Review: Letter • Optional Parts • Reference Line • Subject Matter • Attention Line • Enclosure Notation • Carbon Copy Notation • Blind Copy Notation

  4. Week 1 • 2. Review: Format & Style • Lougheed • Block • Everything begins at the left margin. This is called flush left. • Semi-Block • Everything begins at the left margin, except for the date and the complimentary close and signature. • Indented • Every paragraph is indented • Terrazas • Full-Block • Block • Semi-Block • Indented • Hanging

  5. Week 1 • 3. Good Business Letter • Appearance • Conciseness • Clearness • Punctuation • Courtesy • Suggest • Completeness • The “you” attitude • Start strongly • Closing paragraphs

  6. Week 1 • 3. Good Business Letter • REMEMBER THAT THE AVERAGE PERSON WHO GETS YOUR LETTER IS BUSY. IF YOUR LETTER IS CLEAR, CONCISE, CORRECT, & COMPLETE, IT WILL BE MORE SUCCESSFUL IN GETTING AN IMMEDIATELY FAVORABLE RESPONSE

  7. Week 1 • 4. Writing Strong Opening

  8. Week 1 • 5. Writing Strong Closing

  9. Week 1 • 6. The Seven C’s for Excellence in Business Letter Writing • 1. Clearness • Simple words & good punctuation • 2. Correctness • Accurate in its statements & free from mechanical errors • 3. Completeness • Full information, present all facts that the reader needs for immediate & proper action • 4. Conciseness • To the point, direct. Be as brief as reasonably possible. However, do not omit words needed to make your letter clear & polite.

  10. Week 1 • 6. The Seven C’s for Excellence in Business Letter Writing • 5. Courtesy • Be considerate. Always include an expression of appreciation. Courtesy always gives good results • 6. Candor • Have goodwill. Stick to exact facts. Be definite about terms. Admit mistakes • 7. Character • Denotes the firm’s personality & formality

  11. Week 1 • 7. Business Letter Writing Checklist

  12. Week 1 • Homework Assignment • Tugas 1, tugas perorangan, membaca bahan untuk pertemuan ke-2 • Tugas 2, tugas perorangan, membaca artikel dari http://www.gel.ulaval.ca/~poussart/gel64324/McMurrey/texte/genlett.htm tentang Chapter 1: Business Correspondence—Overview • Tugas 3, tugas perorangan, membaca artikel dari http://owl.english.purdue.edu/handouts/pw/p_basicbusletter.html tentang The Basic Business Letter dari Purdue University Online Writing Lab.

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