Create Storyboard for Multimedia Presentation

1. Create Storyboard for Multimedia Presentation Student: David J. Miller david.miller3@waldenu.edu Program: Ph.D. in Education Specialization: Educational Technology Instructor: Amar Almasude, Ph.D. Walden University June 29, 2011

2. INNOVATIONS FOR MULTIMEDIA PRESENTATIONS Adobe Captivate • Managing electronic course materials • Effective strategies to develop teaching-learning communities • Alternate forms of assessment

3. Four Stages of Innovation Development • Need: What problem or need existed that gave rise to your innovation? • Research: What research organization or people developed a solution to this problem or need? What were their findings? Who were the “lead thinkers” for this innovation, and how did they convince a manufacturer to produce it? • Development: What problems did your innovation encounter in the development process? Who was the intended audience for your innovation? • Commercialization: Describe the production, manufacturing, packaging, marketing, and distribution of your innovation.

4. Four Stages of Innovation Development • Need: What problem or need existed that gave rise to your innovation? • There is a need to move beyond traditional instructional design while considering varied inputs into supporting and developing our learners.

5. Four Stages of Innovation Development • Research: What research organization or people developed a solution to this problem or need? • Adobe Captivate and Adobe Connect: Launched in 2003 by Macromedia

6. Four Stages of Innovation Development • Research: What were their findings? • Created solutions for customers to create, deliver, and optimize compelling content and applications — improving the impact of their communications, enhancing their brands and productivity, and ultimately bringing them greater business success.

7. Four Stages of Innovation Development • Research: Who were the “lead thinkers” for this innovation, and how did they convince a manufacturer to produce it? • Adobe was founded in 1982 by Charles Geschke and John Warnock • While the product started out as a pure screen recording utility known as Flashcam (Nexus Concepts 2002), it evolved into an E-learning authoring tool after San Diego-based e-Help Corporation acquired Flashcam and released it as RoboDemo. Eventually, software firm Macromedia acquired e-Help to gain RoboDemo. Shortly before Adobe Systems acquired Macromedia, they changed the name of the product to Captivate.

8. Four Stages of Innovation Development • Development: What problems did your innovation encounter in the development process? • 1) Project cache • 2) Recording • 3) When Adobe Captivate 4 projects are upgraded to Adobe Captivate 5, the following issues are observed: • 4) Aggregator • 5)Reporting to Acrobat.com

9. Four Stages of Innovation Development • Development: Who was the intended audience for your innovation? • The audience for this innovation was beginning and intermediate users who want to create software demonstrations and interactive simulations.

10. Four Stages of Innovation Development • Commercialization: Describe the production, manufacturing, packaging, marketing, and distribution of your innovation. • Captivate was originally called RoboDemo when the program was bought from a small company called E-Help • Adobe is committed to proactively managing the manufacturing and shipping of packaged products. This includes the sourcing of printed components and media replication, as well as the selection and management of suppliers that assemble and ship software • Online marketing • Deliver and measure marketing effectiveness across a wide spectrum of screens and devices.

11. Four Stages of Innovation Development • References • http://rjacquez.com/read-all-about-it-introducing-adobe-captivate-5-5-and-adobe-elearning-suite-2-5/ • "MarketWatch.com". http://www.marketwatch.com/story/adobe-unveils-elearning-suite-2-captivate-5-2010-05-04. Retrieved 2011-07-04.

12. The Five Stages of Rogers’ Innovation-Decision Process • Knowledge • Persuasion • Decision • Implementation • Confirmation

13. The Five Stages of Rogers’ Innovation-Decision Process • Knowledge • Adobe Captivate (formerly RoboDemo) is an electronic learning tool for Microsoft Windows, and from v.5 Mac OS X. • Can be used to author software demonstrations, software simulations, branched scenarios, and randomized quizzes in .swf format.

14. The Five Stages of Rogers’ Innovation-Decision Process • Persuasion • The software enables you to “rapidly create, smoothly deliver, and easily maintain rich eLearning content. • Easily integrates your content

15. The Five Stages of Rogers’ Innovation-Decision Process • Decision • Rapid eLearning (ReL) via Adobe Captivate impacts the eLearning creation process and ultimately the ability of workers to meet company goals.

16. The Five Stages of Rogers’ Innovation-Decision Process • Implementation • KNOW YOUR USER • ARTICULATE the LEARNING GOALS • DEVELOP A SCRIPT or STORYBOARD • PRODUCTION LENGTH • NAVIGATION • NARRATION • STANDARD ELEMENTS

17. The Five Stages of Rogers’ Innovation-Decision Process • Confirmation • eLearning is continuing to grow, even in economic recovery. • Will continue to fill an important gap in learning content creation • The content development process is spreading outside of the learning realm • Instructional designers’ roles is changing • Content developers are becoming more sophisticated with Adobe Captivate

18. The Five Stages of Rogers’ Innovation-Decision Process • References • Forrester Consulting (2010). Rapid eLearning: Claiming A Spot In Your Content Developers’ Toolkit. A commissioned study conducted by Forrester Consulting on behalf of Adobe, January 29, 2010. • http://www.lib.umd.edu/UES/bestpractices.pdf • http://www.adobe.com/products/captivate/reviews-awards.html

19. S-Curve for Adobe Captivate • The S curve is used to study a lot of natural processes and complex systems. • The logistic equation was published for the first time in 1838 by P. F. Verhulst, a Belgian mathematician, than it was rediscovered in 1920 by Raymond Pearl and Lowell Reed.

20. S-Curve for Adobe CaptivateInnovativeness and Adopter Categories

21. Adobe Captivate InnovationS-Curve 100% Performance 2010 2011 May 2002 Fall 2002 Spring 2003 Fall 2003 2004 2006 2007 2009 Time

22. Adobe Captivate InnovationS-Curve 100% Performance Time

23. S-Curve for Adobe Captivate • Variables Determining the Rate of Adoption 1) Perceived Attributes of innovations – accounts for 49% to 87% of variance in the rate of adoption 2) Type of Innovation-Decision 3) Communication Channel diffusing the innovation at various states in the innovation-decision process 4) Nature of the Social System 5) Extent of Change agent’s promotion efforts

24. S-Curve for Adobe Captivate • References • Rogers, E. M. (2003). Diffusion of innovations (5th ed.). New York, NY: Free Press. • Forrester Consulting (2010). Rapid eLearning: Claiming A Spot In Your Content Developers’ Toolkit. A commissioned study conducted by Forrester Consulting on behalf of Adobe, January 29, 2010.