Grow Your Business!

1. Grow Your Business! Virtual Training # 1: Visibility Products

2. Today we’ll discuss • How Consumers Search • Helping Our Clients Get Found: Visibility Products that help our Merchants connect with Consumers Actively Searching! • Local Business Listing Optimization • Web & Mobile Sites • Optimized Video • Reputation Management

4. Three Essential Strategies for Helping Your Business Grow GET FOUND FIND NEW STAY CONNECTED 2 3 1 Increase Web Visibility among New Customers Actively Searching Online for Your Products & Services Customers via Online Marketing for Web, Mobile and Email Targeting Increase Customer Loyalty via Social, Email and Text, Driving Repeat & Referral Business! • Search Retargeting – reaches consumers based on recent searches • Mobile Geo Fencing – reach on the go consumers near your store • Social Media Targeting – reach local consumers based on interest via Facebook, Twitter, LinkedIn • Email Marketing – target B2C, B2B lists at zip level by variety of demos • Search Engine Marketing – target top 3 spots on major search engines • Responsive Web Design so you look good on any size screen! • Mobile Site Design – ½ of all searches now done via mobile • Optimized Local Business Listings – are you on the Map? • Search Engine Optimization – we can tune up current site to improve rank • Geo Targeted Video – search optimized video tells your story • Reputation Management – safeguard your most valuable asset! • “D-I-F-M” Social Media Management – we optimize your Social Presence on Facebook, Twitter, Google Plus, and handle all posts to grow Fan Base. • Email Newsletter – we manage your monthly newsletter and grow your list • Mobile Text VIP Club – we manage your text marketing and grow your list • Video and Blog Posts too – connect with Fans, search optimized added benefit • POP Materials – includes in-store signage to encourage customer sign up

5. Google is the New Yellow Pages

6. Just Googling it

7. 94% of Web Traffic is generated from Page One Results

8. Google does a great job of returning relevant search results. • 94% of consumers never go past the first page of their search result. Every business needs to know: • What Page are we on for our Best Keywords? • Where is our Competition?

9. Local Business Listing Optimization

10. While Google has strong market share, there are many paths consumers take to find local merchants

11. Three Key Benefits of Optimized Local Business Listings Connect with Consumers in Active Search Mode – optimized listings rank higher in search and provide consumers with better/more info about your business Mobile Visibility – Sites in our network have terrific mobile apps and sites, including sites like MapQuest Major SEO Benefits – uniform and accurate listings improve overall SEO and back links from the leading quality sites in our network improve site ranking and are a key part of a strong Off page SEO strategy.

12. Local Business Power Listings • Make sure your data is 100% correct on these top search engines, social media and directory sites…so consumers can connect with you from their desktop or on the go via their Smart Phone or Tablet! Correct listing data is also important for improving your site SEO and improving your online visibility!

13. How we Update the Listings….

14. Sample Reporting: # times in search # time profile viewed

15. More Local Searching is now done via Mobile than Desktop!

18. Custom Web Development Put Your Website to Work!

19. Put Your Website to Work! Your website should be an investment in driving quality leads for your business. No longer is it good enough to simply have an online brochure, your site should be easily viewed on any device, easy to update with FRESH content that tells the story of your business and improves your Search Ranking on sites like Google. • Your Site Should be a source of: • In Bound Phone Calls • In Bound Emails • Online Purchases • Appointments • Email Newsletter Sign Up • Loyalty Club Sign Up • Grow Social Media Fans • 24/7 Customer Service • Key Recruiter

20. Custom Website Features • Site Features Fast Launch Program Custom Quote Sites • # of Pages Five Page Site varies • Smartphone Friendly Yes Yes • Modern Design, Easy to Navigate Yes Yes • Search Optimized Yes Yes • Home Page Image Slider Yes Yes • Photo Galleries Up to 25 photos Yes • Video Ready Yes Yes • Calendar Yes Yes • Social Widgets, Links Yes Yes • Call to Action Forms/Quick Quotes Yes Yes • Testimonials, Ratings/Reviews Yes Yes • Interactive Maps Yes Yes • Blog Page with commenting Yes Yes • Google Analytics Yes Yes • Tutorial for self serve changes Yes Yes • Monthly hosting/maintenance plans Yes Yes • Domain registration Yes Yes • Ecommerce custom quote Quote • 3rd Party Data feed, integration custom quote Quote • Logo Creation $000 Quote • SEO Copy Writing $000 per page Quote • Photography $00/ photo Quote • Extra Pages to Fast Launch site $150 each Quote

21. Site Development Process Developing a custom website all starts with the proper needs analysis. Once we understand your goals and strategy, we can recommend the best course of action and which site is right for you. The following details a typical 4 -6 week Fast Launch cycle from kick off to completion. Custom designed, larger site launch timelines vary based on complexity of the job. • Kick Off Call – Discuss design direction, and begin collection of logo, copy, artwork, photos to build your site. Once we have this info, the site build can begin & clock starts ticking • First Design Draft – within 10 business days, you’ll see first draft of site. If we are on track and you approve, we begin adding content to the site. If changes needed, you’ll see another draft within 7 business days. Further drafts may incur an extra charge. • Working Site Proof – 7 – 10 business days from approval of design draft, we’ll show you a live example of your site with uploaded content on our development servers. If approved, we’ll go to final launch stage, making any final tweaks, copy changes. • Final Draft – within 3 – 5 business days you’ll see the final site for one last approval before it goes live • Go Live! - with final approval, we’ll make the site live, which can take up to 5 days for any final changes and to propagate across the web.

22. Examples of Recent Fast Launch Sites

23. Custom Site with Ecommerce (custom quote)

25. Monitor What is Being Said About Your Business

26. Sample Ratings & Review Reporting

29. Custom Video Series • Tell the Story of Your Business using Sight, Sound and Emotion! • We create One 60-90 second each quarter • Custom YouTube Channel • Professional voice talent, scripting • High Quality Images • Choice of Music bed • Optimized for 5 Best Search Key words targeted to your local city • Links to website, social media

30. Mobile Essentials Optimized, Updated Business Listings Smart Phone Friendly Website We optimized and update the top 50 Search, Directory and Social sites plus Marketplace Ohio to ensure your latest promotions are featured, creating a profile page, adding photos, video and more. Great for Search Authority, as leading sites are quality source of back links plus FRESH improves your rankings and are important signal to Google. For Merchants who love the design of their existing website, but wish it were optimized for Mobile, this is a perfect option. Your new Smart Phone friendly site will match the look and feel of your existing site, with one click to call, click to map and feature products, services, specials and social media links. Reputation Management Custom YouTube Channel & Video Series We’ll create a custom YouTube Channel and series of Videos that promote your company and products. Each quarter we’ll produce a new video using professional voice talent, scripting, music and high quality images. Videos are optimized for search, distributed on your YouTube channel as well as business listings. We safeguard your most valuable asset – Your Reputation! We monitor Ratings & Review sites 24/7 and alert you on both positive and occasional negative comment with best practices on how to respond. We also provide tips for how to gain more positive rating and reviews from your happiest customers.

31. Web Essentials Optimized, Updated Business Listings Multi-Screen, Quality ,Optimized & Updated Web Presence We optimized and update the top 50 Search, Directory and Social sites plus Marketplace Ohio to ensure your latest promotions are featured, creating a profile page, adding photos, video and more. Great for Search Authority, as leading sites are quality source of back links plus FRESH improves your rankings and are important signal to Google. We’ll create a modern frequently updated website that looks good on any screen and serves to drive leads for you business. Site will promote products, services, latest specials and features Blog, Photo Galleries, Video, Social Media, Email sign up and lead capture. Reputation Management Custom YouTube Channel & Video Series We’ll create a custom YouTube Channel and series of Videos that promote your company and products. Each quarter we’ll produce a new video using professional voice talent, scripting, music and high quality images. Videos are optimized for search, distributed on your YouTube channel as well as business listings. We’ll create a custom YouTube Channel and series of Videos that promote your company and products. Each quarter we’ll produce a new video using professional voice talent, scripting, music and high quality images. Videos are optimized for search, distributed on your YouTube channel as well as business listings.

32. Up Next: Virtual Session # 2 - Featuring- • Stay Connected with Content Marketing Products, including Social Media, Email, Text, Blogs