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Leading a team of 9 staff, including 4 Business Development professionals and 3 Programming Analysis experts, we navigate strategic decisions for investments, provide strategic analysis for budgeting and MRP, and drive company growth through acquisitions and partnerships. Ongoing responsibilities include greenlighting new series, analyzing existing shows, and coordinating with distribution divisions.
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Business Development & Programming Analysis Staffing • 9 total staff • Led by Jim Underwood (SVP) • 4 BD staff (1 Director, 1 Sr. Mgr, 1 Mgr, 1 Sr. Analyst) • 3 Programming Analysis staff (1 VP, 1 Director, 1 Mgr.) • 1 Assistant • Current investments -- Navigate strategic decisions for our investments in GSN, ITN, and Fearnet • Budget and MRP -- Provide strategic analysis and recommendations as part of the MRP and budgeting process • Programming analysis – Sheppard our properties toward profitability through analysis of on-air series, term deals, distribution deals; and creation of green light, features sales, and series models Ongoing Responsibilities Driving Company Growth • New investmentsand acquisitions -- Identify acquisition / investment opportunities; structure and execute transactions to expand the business • Partnerships --Assist with negotiations and provide strategic analysis to support production, distribution, and digital businesses with operational partnerships and critical business decisions
Programming Analysis Activity • 14-21 new series green lights each year (with volume expected to grow given acquisition of Embassy Row) • 8-12 new broadcast network series per year • 4-6 new cable network series each year • 2-3 new syndicated shows each year • 10 made-for-TV green lights each year • 10-15 analyses of existing series at least once throughout the year and frequently each project multiple times throughout the year • 4-6 weeks spent building the feature sales model each year • Analyze term deals, distribution deals, participation estimates • Develop the series models for both the budget and MRP • Structure license and talent deals with BA • Work with production to maximize value while reducing budgets • Play a key role in coordinating with the distributing divisions