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WHAT IS SPORTS AND ENTERTAINMENT MARKETING?

WHAT IS SPORTS AND ENTERTAINMENT MARKETING?. Marketing. Goods – tangible products Services – Intangible products. The process of developing, promoting, distributing and selling goods and services to satisfy customers’ needs and wants. The Marketing Concept.

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WHAT IS SPORTS AND ENTERTAINMENT MARKETING?

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  1. WHAT IS SPORTS AND ENTERTAINMENT MARKETING?

  2. Marketing • Goods – tangible products • Services – Intangible products The process of developing, promoting, distributing and selling goods and services to satisfy customers’ needs and wants

  3. The Marketing Concept The ideathat a business should strive to satisfy customers’ needs and wants while generating a profit

  4. SPORTS MARKETING • Sports marketing is using sports to market related and unrelated products. NIKE Jordans Hanes

  5. Marketing strategies for Sports Nike logo on college jerseys! • Sports Logos on Clothing • New sports, new opportunities • Soccer popular during World Cup time • Lacrosse growing every year • Timing • New apparel coming out in preparation for the upcoming season!

  6. Entertainment Marketing • Using entertainment to sell related and unrelated products • Influencing how people choose to use their time and money for the purpose of entertainment

  7. Recreation • Using recreation (hobbies, travel, tourism, etc.) to sell related and unrelated products Examples • Camping • Running • Amateur Sports What Moves You?

  8. Target Market • A specific group of people that a business wants to reach with their goods or services

  9. Market Segmentation Geographics – where people live Demographics – personal characteristics Psychographics – lifestyle (attitudes/values) Product Benefits – consumer wants and needs

  10. But….what IS a target market? Characteristic of the market you are trying to reach • Age • Gender • Ethnicity • Occupation • Lifestyle • Marital Status • Kids or no kids • Location • Income level

  11. The Marketing Mix The 5 P’s of Marketing People Product Price Promotion Place

  12. The 5 P’s • Product – what is the product – (name, packaging) • People– the target market • Price – what customers are willing and able to pay • Place – where is it sold and how it gets there • Promotion – how is the product marketed

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