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Outline

Online data collection for health department utilization Christine Khosropour CFAR-Public Health Consortium Meeting October 7, 2014. Outline. Online survey: “ MSM testing practices and preferences survey” Benefits of online data collection Logistics Caveats Survey Feedback.

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Outline

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  1. Online data collection for health department utilizationChristine KhosropourCFAR-Public Health Consortium MeetingOctober 7, 2014

  2. Outline • Online survey: “MSM testing practices and preferences survey” • Benefits of online data collection • Logistics • Caveats • Survey Feedback

  3. MSM Testing Survey • Technical Cooperation Group (TCG): • Collect and disseminate health department best practices related to high-impact HIV prevention • PHSKC, Mississippi, Tennessee, North Carolina, Florida, Chicago, Philadelphia

  4. MSM Testing Survey • Purpose: Examine MSM-focused HIV testing infrastructure and preferences for testing in each health jurisdiction • Outcome: Enhance local testing services for MSM

  5. MSM Testing Survey Topics • HIV testing history & where last tested • Reasons for not testing • Testing for HIV/STIs at same time • PCP testing for HIV/STI • Preferences for testing location and type • Utilization of specialty MSM care clinics • Stigma and outness

  6. MSM Testing Survey

  7. Why Online Data Collection • Quick • Inexpensive • Easy for respondents • Wide geographic reach • Monitor data in real-time Best suited for prevalence estimates and location-specific data

  8. How it works Advertisement Click But only 100s of respondents Could be millions of impressions!

  9. Logistics of Online Data Collection Advertising (recruitment): • Targeted advertising on Facebook: • Location • Demographics • Interests • Facebook gives denominator data

  10. Logistics of Online Data Collection • Resources • Ad cost (e.g., iStockPhoto) • Ad placement cost • Pay per click (click-through 0.05% - 0.2%) • Recent national MSM campaign was $1.11 per completed survey • Number of respondents • Budget limit • Advertise for a specific period of time • Monitor number of respondents

  11. Logistics of Online Data Collection • Time • Only a few weeks! • E.g., survey of rural LGBTQ respondents had 974 completed surveys in 10 days including: • 450 MSM respondents (in 5 days) • 200 transgender respondents • Depends on where and to whomyou are targeting

  12. Online Data Collection Caveats • Selection bias • Internet, website/app, advertisement • Duplicate responses • Incomplete surveys: importance of survey design

  13. Survey • Interest in receiving data from survey • Feedback

  14. Questions?

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