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Affinity Programs

Affinity Programs. 8/3/02 CRITA Meeting. What are they?. Vision A comprehensive suite of services from outside vendors that membership finds valuable Value to Membership Discounts Special Design Features Enhanced Contractual Provisions Goals Goals Grow Revenue Stream

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Affinity Programs

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  1. Affinity Programs 8/3/02 CRITA Meeting

  2. What are they? • Vision • A comprehensive suite of services from outside vendors that membership finds valuable • Value to Membership • Discounts • Special Design Features • Enhanced Contractual Provisions Goals • Goals • Grow Revenue Stream • Create Meaningful Benefits for Members • Build Membership: New & Renewing

  3. Qualifications • Demonstrated demand for the product/service • Discounted and/or additional/unique features • Revenue stream for the Council • Capability to help sell service and/or Council • Product/service functions without ongoing consulting • Not a technology product/service

  4. Foreign Business Management Consultants Member Services

  5. Services Briefing • ADP: Payroll/Tax Compliance and more • ATC members receive a 10% discount • Benefits.com: On-line Benefits Department System • A 10% discount and special terms • FBMC: International B2B Trade Missions • ATC members receive a 10% discount • IHT: Business Insurance from Top Carriers • Using an online system to minimize costs • Pinnacle Selling: Sales/Sales Process Training • ATC members receive a 10-15% discount • Rockford: Business Furniture • Special discounts based on group buying • Smartprice: Long Distance/Cellular Management System • Typically providing 35% savings • University Federal Credit Union • Special terms and programs • Venture Watch • Qualified ATC members will receive a 12% discount.

  6. Services Success • Minor • ADP: Payroll/Tax Compliance and more • University Federal Credit Union • Minimum • Benefits.com: On-line Benefits Department System • FBMC: International B2B Trade Missions • IHT: Business Insurance from Top Carriers • Crash and Burned • Pinnacle Selling: Sales/Sales Process Training • Rockford: Business Furniture • Smartprice: Long Distance/Cellular Management System • Venture Watch

  7. Lessons Learned • Maybe less is more • Maybe employee based versus company based is better • No one believes discounts • Members believe it is advertising • People are important • We don’t have a successful model

  8. Next Steps • What should we be doing? • Why isn’t CRITA negotiating on a national basis?

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