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The “P Soup” Production Company Presents…

Join us as The P.Soup Production Company presents an informative and engaging presentation on the key elements that contribute to marketing success for restaurants. Discover the power of high-quality products, appealing presentations, inviting places, and effective promotional strategies. Learn how to evaluate food quality, enhance food presentation, create an inviting atmosphere, and promote your restaurant through student engagement and excellent customer service. Don't miss out on this recipe for success!

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The “P Soup” Production Company Presents…

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Presentation Transcript

  1. The “P Soup” Production Company Presents… Product, Presentation, Place, Promotion…. Ingredients for Marketing Success

  2. Act 1 • Would YOU Eat Here?

  3. Act 2Everyone Wants to Eat Here

  4. Talk Soup • What was right? • What was wrong? • What’s going on in your “soup bowl”?

  5. 1st P . . . Product • High Quality • Consistent • Desirable

  6. Standardized Recipes Standardized recipes provide a consistent and safe product.

  7. Evaluate Food Quality • Would foodservice staff choose to eat this food? Do they taste their product? • Do others taste new menu items?

  8. 2nd P . . . Presentation • We eat with our eyes and then our mouth • If it looks good, we will taste it, If it tastes good, we will eat it

  9. Color is Critical Batch cook vegetables in small quantities. Avoid using poor quality ingredients, overcooking and holding “fragile” foods more than 20 minutes. Batch cooked

  10. Garnishes and Height add Eye Appeal

  11. Proper Plating Sample Trays • Place foods attractively on plate or tray • Sample plate or tray offers an “idea”

  12. Customer Senses are at Work • Aromas • Lighting • First Sightings • Sounds

  13. 3rd P . . . . .Place • Is the Cafeteria an Inviting Place?

  14. Evaluate your Facilities Are facilities and equipment clean and without clutter?

  15. Make it a “Destination”

  16. Kids like the Unusual

  17. Utilize Wall Space Well • Posters – change often • Banners • Murals

  18. 4th P . . . .Promotion • Create a Student Advisory Group

  19. Recruit Students from: • Each grade level • Diverse groups • Class with high CN participation rate • Non-participants • Student clubs • Culinary Arts class • FACS classes

  20. Advisory Groups can: • Taste new food items • Suggest menu items, special menus, catchy names for foods • Manage a “suggestion box” • Suggest rewards for healthy choices • Be ambassadors for your CN program

  21. Bulletin Boards • Up-to-Date • Student-Led • Interactive • Educational

  22. Evaluate Your Customer Service • Does the staff interact positively with the students? • Does the staff encourage students to try fruits and vegetables and new foods?

  23. Basic Customer Needs • •To feel important • •To feel respected • •To feel welcome • •To be recognized • •To feel appreciated • •To get tasty, nutritious food • •To feel comfortable

  24. Follow the P Soup recipe: • Product • Presentation • Place • Promotion Add liberal amounts of each ingredient to every meal

  25. THANK YOU!

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