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2012 Maná Tour Sponsorship Planning Guide

2012 Maná Tour Sponsorship Planning Guide. NOTE: Guide will be updated periodically to reflect changes . Updated Jan. 5. The Idea. Key Takeaway/ Action Required. Sponsorship Elements. 2012 MANÁ TOUR SPONSORSHIP.

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2012 Maná Tour Sponsorship Planning Guide

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  1. 2012 Maná Tour Sponsorship Planning Guide NOTE: Guide will be updated periodically to reflect changes . Updated Jan. 5

  2. The Idea Key Takeaway/ Action Required Sponsorship Elements 2012 MANÁ TOUR SPONSORSHIP Vision: Get Life Indulgers to buy 12 more Corona’s Marketing Tactic: Drive engaging sponsorships 1 2 3 ON-SITE EXECUTION: Activate on-site and ensure Corona is available at concert venue ON-PREMISE: Activate targeted Hispanic accounts by securing features and promotions using concert activation elements OFF-PREMISE: Get displays and features in targeted Hispanic Retail accounts • Partner with musicians • that resonate with Life • Indulger’s strong passion • point for music and live • performances to engage • and help increase • purchase intent of Corona. • Corona presents Spanish • rock group Maná, winner of • multiple Grammy awards • with sales of 25+ million • albums world-wide. • Tickets & Meet & Greets • Retail Point-of-sale • Autographed instruments • Premiums for distribution at venue • Pouring rights at venues • Brand inclusion within entire promoter media plan • Sponsor Status • Concourse signage • GOBOS inside bowl • CX video shown before event • Product integration during drummer solo

  3. 2012 TOUR SCHEDULE (Subject to change)

  4. ON-SITE DELIVERABLES • Sponsor status • 2 GOBO lights before event, close to stage • 16 retractable banners placed within venue • Corona video shown before event on jumbo screen • Pouring rights at venues during event days • Product integration during drummer solo • Rights to have Corona canopy and models within venue distributing premiums (where permitted) • Rights to use Corona step & repeat for meet & greet photos • Rights to place 2 inflatable bottles outside of venue entrance (where permitted)

  5. TICKETS Comp Tickets • 20 comp tickets available per show • 8 comp tickets will be available for National Accounts (4 off / 4 on-premise) • Remaining 12 tickets will be allocated to FMD’s • The Field Marketing Director will coordinate allocations within BU (i.e. MDM’s, KAM’s, • NAM’s, etc…) The names provided by the MDM’s must be approved by GM’s. The • NA requests must be approved by Jimmy Hannon and Matt Romero. • Any tickets not utilized by NA’s, should be returned to the FMD’s • The purpose of these tickets is to provide to key accounts or wholesalers that will • assist in driving business. • Tickets for Purchase (Limited Quantities Available) • These include tickets for wholesalers/filed sales to purchase so they utilize for their • key customers to drive business. • A new web-based ticket ordering system (TM2) will be rolled out for the 2012 tour. More information will be provided once system is in place. • Estimated cost: $100-$125/ticket Meet & Greets • Each tour market will have ten (10) meet & greets with Maná for VIP guests. • MDM’s are responsible for coordinating these spots for each show with their • respective sales team within BU & NA. • Names should be submitted to sponsorships (Anali Rodriguez) no less than 48 hours • before each meet & greet. GM’s to approve names.

  6. MEDIA DELIVERABLES & PROMOTIONAL OPPORTUNITIES Corona Extra inclusion on all promoter’s media plan i.e. TV, radio, print, OOH, online, etc… Promoter Media Plan (per concert) • Television: 30-136 (:30 spots) • Radio: 120-360 (:60 spots) • Print: 4-143 (1/4 page ads) • Flyers: 100,000 • Posters: 1,000 Promotional Opportunities • 2 autographed instruments will be provided per tour market (minimum 2 weeks prior to show date) • MDM’s to provide location of where to ship instruments. (Estimate only; varies per market) FPO

  7. POINT- OF- SALE • POS Graphic Templates are currently available on MOD under sponsorships. • Imprint Banners • Imprint Posters • Table Tents • Printed pieces for tour are available for purchase on MOD using 2012 Permanent POS Budget • Standees • Pennants • Posters w/bins NOTE: WBU will not use MOD for ordering TOUR POS. Matt Johnson will be coordinating orders directly with WBU Field Sales. • Merchandise will be available for purchase through Gmodelo USA (GOMODELO.COM will send out a notification once items are ready for ordering) • Maná T-Shirt: $10/unit • Maná Hat: $10/unit • CX Guitar keychain opener: $0.30/unit • Maná Wrap Buckets: $6/unit • Drum(display enhancer): $100-$175/unit (tentative)

  8. POINT- OF- SALE Drum: Tentative

  9. Graphic Templates on MOD Table Tent w/Imprint area on back Horizontal Banner Poster w/Imprint area Horizontal Banner w/imprint area

  10. Gmodelo USA Merchandise

  11. KEYS TO SUCCESS • ON-SITE EXECUTION: Activate on-site and ensure Corona at concert venue • ON-PREMISE: Activate Hispanic accounts by securing features and promotions • OFF-PREMISE: Get displays and features in Hispanic Retail accounts

  12. ROLES/RESPONSIBILITIES

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