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S h o w M e t h e N u m b e r s!

S h o w M e t h e N u m b e r s!. Anastasia Yusina – Strata Partners Theo Hendriks – Sports and Leisure Group. Introduction Sports and Leisure Group. Sports and Leisure Group 1996 Foundation Sports and Leisure Group 2008 12 centers: 200 employees Partnership Basic Fit Keywords

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S h o w M e t h e N u m b e r s!

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  1. S h o w M e t h e N u m b e r s! Anastasia Yusina – Strata Partners Theo Hendriks – Sports and Leisure Group

  2. IntroductionSports and Leisure Group Sports and Leisure Group 1996 Foundation Sports and Leisure Group 2008 12 centers: 200 employees Partnership Basic Fit Keywords • Brand equipment • Qualified and professional team • Service oriented • Many different facilities and activities • Body & Mind activities

  3. IntroductionStrata Partners Strata Partners 2000 Foundation Strata Partmers 2008 36 centers: 1700 employees Keywords • Service • Trained and service oriented personnel • Clear business model • Simple concept • State of the art equipment

  4. IntroductionSports and Leisure Group Brand Family Fitness Fit and fun 4 everyone • Small specialized center • Easy acces for young, old, families • Basic: fitness, group activities, spinning • Embedded in or next to multifunctional leisure centre • About 1200 members • 600 to 800 M2

  5. IntroductionSports and Leisure Group Brand Capital Sports Move with Spirit • Image of Capital: - grand, big city, money • Multifunctional sports and leisure center • Basics: - fitness, groupactivities, body & mind • Optional: - day care, cafe, swimming pool, beauty, sauna, sunbeds, squash • All in one membership - differentiated club concept • >2000 members

  6. IntroductionSports and Leisure Group Brand Basic Fit Keep fit for 16 euro per month • Modern Safe Fitness & Cardio Equipment • Lockers • Free Vibration Training • Personal Training • Comfi Corner • Changing Rooms • Free Training Schedules • Free Parking • Sunbeds • 1000 m2 • 3000 members

  7. IntroductionStrata Partners Brand City Fitness • Perfect price-quality ratio • Open space design • Gym, group activities, spinning • Swimming pool, tennis – optional • Minimum of free services • About 1500 m2 • 2000 members

  8. IntroductionStrata Partners Brand Orange Fitness • Premium services and design • Personal trainings, medical control • Gym, group activities, swimming pool, SPA, children fitness • Free services included in membership • About 2500 m2 • 2500 members

  9. The MarketThe Netherlands – Russia IHRSA 2008 Population 16,5 million 142.9m Population per km2 397.34 8.39 GDP per capita 34.970 € 6,400 € Fitness Clubs 1930 3000 Members 2.4 million 2.4 million Average members club 1429 500 Penetration rate 14.55 % 5.43 % Average gross price per month 43.00 € 80.00 € Market share leading players 9.74 % 4.90 % Estimated market size - sales 1,238.40M € 1,440.00M € Estimated market size incl sec spending 1,362.24M € 1,584.00M € Estimated total employees 26,300 100.000

  10. TrendsFitness Market The Netherlands • Wellness & fitness more and more associated • Fitness most practiced sport in NL - More than tennis and football, less than swimming • Fitness/aerobics participation - doubled since 1990 • Growing market • Overly competitive market: • Enough room for every player • No room for more of the same • Consequences: a fighting market leading to • Segmentation and specialisation • Targeting special publics • Using specific formulas – budget chains • New concepts: e.g. Live and Leisure

  11. TrendsFitness Market Russia • Market is booming : • 50% growth over 3 last years • > 50% memberships - contracts 1 year • more demand for wellness programs • Very low penetration rate • No fitness centres in cities < 300K inhabitants • 1 to 4 centres in cities > 1mln inhabitants • Too much personnel • Very high rent rate • Very high credit rates over 18% interest • Using specific formulas – budget chains • Perception government : Fitness ≠a social need • Absence of industry association

  12. Fitness MarketThe Netherlands - Russia Explosive growth of fitness centres NL Russia • 1986 400 0 • 1996 800 50 • 2006 1600 500 The Netherlands • Before 1980 in NL hardly any fitness centres • Past 20 years fitness centres in NL quadrupled • 2007 registered fitness centres = 2.041 • Average of 1 centre per 8000 inhabitants

  13. Fitness Market The Netherlands Chains and Stand alone centres • 1995 - First chain operators emerge • 2000 - Chain taken over by health insurer • 2000 - International chains gain ground • 2000 - Dutch entrepreneurs start chains • 2007 - 30 chains in the Netherlands • 356 centres (of 2041 centres) part of chain • 15% on franchise basis • Stand alone operators are decreasing • Chains expand by buying competitors

  14. Fitness Market Russia Chains and Stand alone centres • 1992 - First fitness clubs appear • 1996 – 5 fitness clubs in Moscow and 5 in St-Petersbourg • 1999 – 2 chains: WorldClass - Planeta Fitness • 2008 – 3 big national chains: - RFG, PlanetFitness, StrataPartners • 2008 - regional chains: - SportLife St-Petersbourg • 2008 - International franchises - Gold’sGym, WorldGym, PowerHouse

  15. Fitness Market The Netherlands - Russia Chains and Stand alone centres Netherlands • 356 centres of 2041 centres part of chain • 15% on franchise basis • Stand alone operators are decreasing • Chains expand by buying competitors Russia • 200 centres of 1500 centres part of chain • Stand alone operators dominate the market • More organicgrowth than mergers & acquisitions (M&A) for chains • World Class (RFG) started to grow by M&A in 2007

  16. Dutch and Russian Fitness Market * 1 year membership with advance payments

  17. The NumbersTechnical Data Dutch and Russian Centers Location & parking facilities The Netherlands • NL fitness centre must have parking facility • Over 66% have a parking facility - an average of 60 parking lots • Most Family Fitness and all Capital Sports centres are in residential areas Russia • Fitness centre not required to have parking facility • 50% of customers use public transport to fitness centre

  18. The Numbers Technical Data Dutch and Russian centers

  19. The Numbers - Technical Data The Netherlands and Russia

  20. The Numbers - Technical Data The Netherlands and Russia

  21. The Numbers - Technical Data The Netherlands and Russia

  22. The Numbers - Technical Data The Netherlands and Russia

  23. The Numbers - Technical Data The Netherlands - Russia

  24. The Numbers - Technical Data The Netherlands - Russia

  25. The Numbers - Employment • Russia • Employment • of fitness centres • growing with 50% • Total number of employees of • average fitness centre is 40 • - 30 full time and 10 part time • - smaller centres - average of 20 employees • - bigger centres - average 80 • Remarkable: • high level of full timers • - About 80% of all employees The Netherlands • From 1994 to 2006 average employment of fitness centres with 2 - 49 employees growing with 80% • Total number of employees of average fitness centre is 13 • 3 full time and 10 part time • smaller centres - average of 6 employees • bigger centres - average 16 Remarkable: • high level of part timers - About 80% of all employees

  26. The Numbers - Finance The Netherlands and Russia Turnover NL - estimate • average fitness centre - 955 members • average 43 euro - per month per member • monthly turnover - appr. 41.000 euro • yearly turnover 410.000 euro - 10 months Estimate total fitness branch • 410.000 euro per centre • x 2041 fitness centres = € 836.810.000,- • Turnover Russia - estimate • average fitness centre • - 500 members • average 80 euro • - per month per member • monthly turnover • - appr. 50.000 euro • yearly turnover 600.000 euro • Estimate total fitness branch • 600.000 euro per centre • x fitness centres • = € 1.800.000.000,-

  27. The Numbers - Finance The Netherlands SLG & Strata

  28. The Numbers - Technical Data The Netherlands - Russia

  29. Questions? Thank you for your attention! DANK U WEL  AND CПАСИБО!

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