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Guidelines for Quality Websites - Fulfilling User Needs

This article provides recommendations for best practices in fulfilling user needs for web-based statistical data. It covers principles such as providing a rich set of content, free access to data with consistent tools, making data reusable, and tracking user behavior and feedback.

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Guidelines for Quality Websites - Fulfilling User Needs

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  1. "Quality requirements for web-sites – recommendations for best practice for fulfilling user needs” Best practice in communicating statistics: Making statistics meaningful for users Celia Santos Sánchez Unit D4 – Dissemination celia.santos-sanchez@ec.europa.eu Committee for the Coordination of Statistical Activities Task Team: Quality and Dissemination Thursday 8 September 2011

  2. Quality requirements for web-sites • Principle 1: Have general guidelines for organisation • Principle 2: Provide rich set of content, free access to data with consistent tools across all domains • Principle 3: Make data reusable • Principle 4: Track usage, user behaviour, user feedback

  3. Principle 1 Important to have general guidelines for organisation Committee for the Coordination of Statistical Activities Task Team: Quality and Dissemination Thursday 8 Septem3ber 2011

  4. 1. Quality requirements: general EU guidelinesInformation Providers guide/The internet handbook Committee for the Coordination of Statistical Activities Task Team: Quality and Dissemination Thursday 8 September 2011

  5. 1. Eurostat guidelines Committee for the Coordination of Statistical Activities Task Team: Quality and Dissemination Thursday 8 September 2011

  6. Principle 2 • Provide • rich set of content, • free access to data • with consistent tools across all domains Committee for the Coordination of Statistical Activities Task Team: Quality and Dissemination Thursday 8 September 2011

  7. 2. Rich set of content Statistical content • All section follows the “Content providers guide” to ensure harmonization and coherence between the sections • Multilingualism: EN, FR, DE • Writing for the web: big exercise to re-do all the introduction pages in web style Committee for the Coordination of Statistical Activities Task Team: Quality and Dissemination Thursday 8 September 2011

  8. 2. Eurostat: rich set of content Committee for the Coordination of Statistical Activities Task Team: Quality and Dissemination Thursday 8 September 2011

  9. 2. Eurostat: content: sections harmonised All sections have the same look& feel the user finds always the content structured in the same way…helping navigation Committee for the Coordination of Statistical Activities Task Team: Quality and Dissemination Thursday 8 September 2011

  10. 2. Free access to data (free dissemination policy) • Started 1st October 2004 • All statistical Data and electronic publications are FREE OF CHARGE via the Eurostat website • Available in three languages – (en,de,fr) • > 4.500 datasets online available • > 1.200 tables online available • > 6.000 publication available (.pdf) • Data updated twice a day • Among top 5 visited websites of European Commission Committee for the Coordination of Statistical Activities Task Team: Quality and Dissemination Thursday 8 September 2011

  11. 2. Consistent tools across all domains • Navigation tree • Data Explorer (dataset interface) • Tables Graphs and Maps interface • Country profiles • Business Cycle Clock • Bulk download facility • Statistics Explained Committee for the Coordination of Statistical Activities Task Team: Quality and Dissemination Thursday 8 September 2011

  12. 2. Consistent tools across all domainsnavigation tree Committee for the Coordination of Statistical Activities Task Team: Quality and Dissemination Thursday 8 September 2011

  13. 2. Consistent tools across all domains: other visualisation tools • Business Cycle Clock (BCC) for economic cycle analysis • Country and regional profiles for comparisons Committee for the Coordination of Statistical Activities Task Team: Quality and Dissemination Thursday 8 September 2011

  14. 2. Consistent tools across all domains:Statistics Explained Committee for the Coordination of Statistical Activities Task Team: Quality and Dissemination Thursday 8 September 2011

  15. Principle 3 Make data reusable Committee for the Coordination of Statistical Activities Task Team: Quality and Dissemination Thursday 8 September 2011

  16. 3. Making data re-usable Users needs cannot be predetermined Allow users to re-use data with tools they prefer Provide various data formats in visualisation tools(xls, html, txt, xml, spss, pc-axis) Bulk download facility – raw datasets(tsv, sdmx-ml, dft) Committee for the Coordination of Statistical Activities Task Team: Quality and Dissemination Thursday 8 September 2011

  17. 3. Making data re-usable: Bulk download facility Committee for the Coordination of Statistical Activities Task Team: Quality and Dissemination Thursday 8 September 2011

  18. Principle 4 • Track • usage • user behaviour • user feedback Committee for the Coordination of Statistical Activities Task Team: Quality and Dissemination Thursday 8 September 2011

  19. 4. Track usage: monitoring figures – May 2011 4 million page views 886,000 dataset extractions 675,000 tables consultations 510,00 publication downloads (.pdf) 1,2 million datasets downloaded via bulkdownload Internal Commission usage less 3% Committee for the Coordination of Statistical Activities Task Team: Quality and Dissemination Thursday 8 September 2011

  20. 4. User behaviour: benchmarking 2010 • Comparison between Eurostat Website and other IO websites of similar nature • OECD websitewww.oecd.org • IMF website – section “Data and Statistics” www.imf.org/external/data.htm • UN website – section “Publication, Stamps, Databases” www.un.org/Pubs • INE website www.INE.es • Analyse the quality of content • Produce recommendations Committee for the Coordination of Statistical Activities Task Team: Quality and Dissemination Thursday 8 September 2011

  21. 4. User behaviour: benchmarking 2010 • First impression It is clear who and what the site is for • Overall impression7,8/10 Best rating • Usability3,5/5 Best rating (vs 2,5/5 in 2007) • but: “not always clear what to do next”, position in the website • Functionalities • Complete but should enhance search and result page • Can enhance assess to data (appreciated service) • Technical issues • 2nd place – need to improve accessibility Committee for the Coordination of Statistical Activities Task Team: Quality and Dissemination Thursday 8 September 2011

  22. 4. User feedback: support helpdesks Committee for the Coordination of Statistical Activities Task Team: Quality and Dissemination Thursday 8 September 2011

  23. Future developments • Inflation Dashboard (ECB) • Mobile Devices

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