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Securing Buy-in: Strategies for Effective Communication

Learn how to secure buy-in from different groups, choose key messages, and effectively communicate your message. Discover approaches to persuade and engage stakeholders.

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Securing Buy-in: Strategies for Effective Communication

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  1. Step 5: Securing Buy-in

  2. Our Roadmap Securing Buy-in

  3. Securing Buy-in Agenda • Welcome • Discussion of Exercise 4: Building an Intervention • Securing Buy-in • Q&A • Exercise 5: Spreading Your Message • Feedback Survey Securing Buy-in

  4. Securing Buy-in Learning Objectives • Identify approaches to get buy-in from different groups • Choose key messages that allow you to communicate persuasively and succinctly Securing Buy-in

  5. Discussion of Exercise 4: Building an Intervention Securing Buy-in

  6. Discussion of Exercise 4: Building an Intervention Questions: • What level/strategy/mode combination did you choose? • How did you use your Fishbone Diagram, priority matrix, and SWOT Analysis to make this selection? • Why did you choose this combination? Securing Buy-in

  7. Securing Buy-in for your Equity Activity Securing Buy-in

  8. What Does Buy-in Look Like? Buy-in is more than approval – it’s a concrete pledge • Making resources available • Freedom to try new things • Showing up and participating • Getting the word out • Advocating your message in conversation • Signing joint emails to staff Securing Buy-in

  9. Key messages Key Messages • Answers “why?” rather than just a call to action • Advantages over the status quo • Advantages over another intervention • Persuasive: anticipates concerns • Links your efforts to your audience’s priorities • Is short and to the point

  10. Key messages slide 2 Key Messages • Easy to share and reinforce • Keeps your message consistent • Together, these foster clear communication and momentum “Doing [xyz] will help achieve [other goals that are important to the audience].”

  11. Securing Buy-in from Staff Securing Buy-in

  12. Securing Buy-in from Staff • Consult everyone who will be affected • Minimize the time burden on staff • Scheduled staff meetings • Let staff know their input is key • Report back to everyone who gave input Securing Buy-in

  13. Champions Champions • Advocate to peers: stronger buy-in • Advocate for peers: stronger project (and better outcomes) • Help balance goals with operational reality • Overcome skepticism (credibility)

  14. Securing Buy-in from Staff Stakeholder Likely Concern Building the Case Leadership Return on investment Present data on potential positive financial impact Providers Office visit efficiency Show how activity will enhance the care team and coordinate care Front-line staff Clinic flow Be honest about potential impact and solicit input for improvement Everyone Patient outcomes Explain your process and how activity should affect outcomes Securing Buy-in

  15. Securing Buy-in from Patients Securing Buy-in

  16. Securing Buy-in from Patients • Carefully consider recruitment strategies  • “Nominate” for participation • Be aware of peer influence • Racial/cultural concordance • Speak to what motivates patients  • Give patients a choice Securing Buy-in

  17. Securing Buy-in from the Community Securing Buy-in

  18. Securing Buy-in from the Community • Give before you get • Be interested in other people’s agendas • Meet one-on-one • Meet partners where they are • Be a constant presence Securing Buy-in

  19. Buy-in and Sustainability Community Buy-in Patient involvement Organizational commitment to sustainability Patient buy-in (active participation, willingness to pay co-pays) Makes the case for potential external support Financial feasibility and sustainability Securing Buy-in

  20. Spreading Your Message Securing Buy-in

  21. Key messages Key Messages • Answers “why?” rather than just a call to action • Advantages over the status quo • Advantages over another intervention • Persuasive: anticipates concerns • Links your efforts to your audience’s priorities • Is short and to the point

  22. Spreading Your Message: E-mail #1

  23. Spreading Your Message: E-mail #2

  24. Spreading Your Message: E-mail #1 and #2 Comparison

  25. Exercise 5: Spreading Your Message Securing Buy-in

  26. Securing Buy-in Exercise 5: Spreading Your Message • Part 1: Short audience analysis (key messages) • Part 2: Spreading your messages • Email • Short slide presentation (2-3 slides maximum) • Patient letter • Mock-conversation • Short video that you could share at staff meeting • Part 3: Any questions for final session Securing Buy-in

  27. Thanks for participating! (Please fill out the survey!) Securing Buy-in

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