1 / 20

The Future of SEO: 2015 Ranking Factors survey

Seo Agency Sydney here for you to provide seo services, for details visit: http://www.seopowerlink.com

rousho
Download Presentation

The Future of SEO: 2015 Ranking Factors survey

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Future of SEO: 2015 Ranking Factors survey (source moz.com)

  2. Domain Related SEO Features: • Domain-Level, Keyword-Agnostic Features: Domain name length, TLD extension, SSL certificate, etc. • Domain-Level, Link Authority Features: Based on link/citation metrics such as quantity of links, trust, domain-level PageRank, etc. • Domain-Level Keyword Usage: Exact-match keyword domains, partial-keyword matches, etc. • Domain-Level Brand Metrics: Offline usage of brand/domain name, mentions of brand/domain in news/media/press, toolbar/browser data of usage about the site, entity association, etc.

  3. Page-Level Social Metrics: Quantity/quality of tweeted links, Facebook shares, Google +1s, etc. to the page • Page-Level Link Metrics:PageRank, Trust metrics, quantity of linking root domains, links, anchor text distribution, quality/spamminess of linking sources, etc. • Page-Level Keyword & Content-Based Metrics: Content relevance scoring, on-page optimization of keyword usage, topic-modeling algorithm scores on content, content quantity/quality/relevance, etc. • User Usage & Traffic/Query: Data SERP engagement metrics, clickstream data, Visitor traffic/usage signals, quantity/diversity/CTR of queries, both on the domain and page level • Page-Level, Keyword-Agnostic Features: Content length, readability, Open Graph markup, uniqueness, load speed, structured data markup, HTTPS, etc.

  4. Page-Level Keyword Usage Features:These features describe use of the keyword term/phrase in particular parts of the HTML code on the page (title element, H1s, alt attributes, etc).Rated on a scale from 1 (no direct influence) to 10 (strong influence).

  5. Page-Level Keyword Agnostic Features:These elements describe non-keyword-usage, non-link-metrics features of individual pages (such as length of the page, load speed, etc.).Rated on a scale from 1 (no direct influence) to 10 (strong influence).

  6. Page-Level Link-Based FeaturesThese features describe link metrics to the individual ranking page (such as number of links, PageRank, etc.)Rated on a scale from 1 (no direct influence) to 10 (strong influence).

  7. Page-Level Social Metrics These features relate to third-party metrics from social media sources (Facebook, Twitter, Google+, etc.) for the ranking page. Rated on a scale from 1 (no direct influence) to 10 (strong influence).

  8. Domain-Level Keyword Usage Features: These features cover how keywords are used in the root or subdomain name, and how much impact this might have on search engine rankings. Rated on a scale from 1 (no direct influence) to 10 (strong influence).

  9. Domain-Level Brand Metrics These features describe elements that indicate qualities of branding and brand metrics. Rated on a scale from 1 (no direct influence) to 10 (strong influence).

  10. Domain-Level Link-Authority Features:These features describe link metrics about the domain hosting the page.Rated on a scale from 1 (no direct influence) to 10 (strong influence).

More Related