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The Display of Professional Identity through Social Media

The Display of Professional Identity through Social Media. Natasha, Lucy, Stevie. What is social media?. Social media is websites and applications used for social networking. It is a way for people to interact and connect with other people over the internet.

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The Display of Professional Identity through Social Media

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  1. The Display of Professional Identity through Social Media Natasha, Lucy, Stevie

  2. What is social media? Social media is websites and applications used for social networking. It is a way for people to interact and connect with other people over the internet. Most websites such as Facebook, also include advertising for businesses which can also help promote companies.

  3. Social Media is increasingly being used by many businesses as a display of their company/work • Strong Online Presence • More of an personal relationship with the clients • Needs to reflect your individual style

  4. How many people use social networking sites? Percent of People Who Use Social NetworksDo you ever/have a profile on… (Poll taken in early 2012)Any social network – 58%Facebook – 56%LinkedIn – 14%Twitter – 11%Google+ - 9% How many people use social networking:Facebook – 1.23 Billion (29/01/2014)Flickr – 87 million users, 80 billion photos (20/03/2013) Twitter – 243 million monthly users (05/02/14)LinkedIn – 277 million (07/02/14)Tumblr - 108.9 million blogs (20/05/13)Instagram – 150 million (08/09/13)

  5. TOP 10

  6. Motivations for sharing 49% say sharing allows them to inform others of products they care about and potentially change opinions or encourage action. 94% carefully consider how the information they share will be useful to the recipient. 68% share to give people a better sense of who they are and what they care about. 73% share information because it helps them connect with others who share their interests. 78% share information online because it lets them stay connected to people they may not otherwise stay in touch with.

  7. Social Networking is becoming a very popular way to promote businesses, so much so that universities are now creating courses that focus just on Professional Networking. Here are some examples that we have found, that provide training in social media: http://www.social-media-training.co.uk/ http://www.open.ac.uk/about/teaching-and-learning/esteem/projects/themes/engagement/enhancing-professional-networking-and-engagement-using-social-media

  8. Photographers that use Social Media • Rankin • Annie Leibovitz • Mario Testino • Nick Knight http://cecelinaphotography.com/social-media-for-wedding-photographers/

  9. Almost overnight, the Internet's gone from a technical wonder to a business must. • Bill Schrader, businessman • I believe that this notion of self-publishing, which is what Blogger and blogging are • really about, is the next big wave of human communication. The last big wave was • Web activity. Before that one it was e-mail. Instant messaging was an extension of • e-mail, real-time e-mail. • – Eric Schmidt, ceo, Google • The arrival of MySpace, Facebook and Bebo has given consumers the confidence • and the ability to take more control of the relationship they have with brands. • - Andrew Needham, founder, Face

  10. Many celebrities use Social Media such as Twitter to make connections within the Industry.

  11. Summary • Accessible • Expand • Networking • Broadcasting • Advertisement • Communicate

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