Allure: The Beauty Expert

1. Allure: The Beauty Expert By Heidi Davis, Jessica Farmer, Ashley Sluder, and Hanna Sparks

2. The Cover

3. How does the cover attract readers? • How? • The cover features a relatively popular, young actress in a glamour shot. • The side captions tell about the stories that are inside. These include fall fashion trends, celebrity diets, easy ways to get sexy hair, and a tell-all interview with the featured actress.

4. Why does the cover attract readers? • Why? • Most women follow fashion trends and update their make-up looks to keep looking fresh and modern. • They call the diets crazy on the cover but still talk about each one in the magazine. • This may lead women to try them because the diets have obviously worked for the rich, famous, super-skinny, glamorous Hollywood icons that use them.

5. Quote from the Diet Article • “Judging by the number of size 0s in Hollywood, these weird restrictions can work.” • The diets include: Apple-Cider Vinegar Diet, The Air Diet, The Baby Food Diet. etc.

6. The Stories • 162 Into the Deep The country's most reluctant celebrity, Kristen Stewart, tries to adapt to her new, glamorous life.By Meghan Daum • 134 Guiding Light Winter makeup gets a mood boost—thanks to Dick Page's shimmering greens and blues. By Victoria Kirby • 140 Short List That long, straggly hair is so seventh grade. Now, even models are getting chopped—so break out the scissors and lighten up. By Danielle Pergament • 152 City Sirens Tailored jackets, mannish pants, naughty boots, slick leather, and hefty knits: A few concrete solutions for the asphalt jungle.

7. Articles • Page 36 has on article on the history of stockings • Page 88 How to Enjoy Football • Page 100 has a story about Roman fashion complete with shot of women bending over in front of a camera • Page 110 talks about operation to remove back fat • Most of reading is directed at explaining or selling products

8. The Ads

9. The Ads • 83 ads and 87 captions on products for women • Feature female celebs • Women’s magazine but photos are shot in male focus • Items include: Make-up, perfumes, anti-aging and anti-wrinkle products, cleansers, deodorants, clothing lines, etc

10. What should women care about? • They should care about their appearance • It is their job to keep up with the latest fashions and styles ( clothes, make-up, hairstyles) • This will help the maintain their youthful appearance and keep them up with the times • Personal maintenance made-easy which actually requires a tutorial and much more than the professed “quick” time.

11. The Pictures

12. What should women look like? • According to the pictures women are stick thin with no curves or boobs, and extremely long hair. • Most of the pictures were of “white” women. • All of the pictures were glamour shots with perfect hair, make-up, and sexy poses

13. Ethnicity in Magazines

14. Ethnicity in Magazines • Both of the previous ads were Cover Girl ads featuring the singer Rhianna • In the first picture Rhianna has a darker skin tone • In the second picture (her newest CG ad) she has a dramatically lighter skin tone • We noticed lighter skin-tones in the very few pictures we found in the magazine that featured women of color

15. What does it take to be feminine? • They were several ads about all-natural products or more “green” products • It is hard to tell if the ads were political because women care about the environment and want to use eco-friendly products or if the advertisements are marketing protecting the planet as women’s job. • Skin-care • No aging! No wrinkles! Tan but not too tan… body perfecting creams • Male-focus and heterosexuality women appeared in sensual poses and group pictures with males

16. What does it take to be feminine? • Based on the pictures a woman must be petit and sexy • The magazine has an article on going for shorter hair cuts but, all of the models have really long hair • Being feminine is defined in the clothes we wear, how we look, and how sexy we can act