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Sinan Kanatsiz January 15, 2008 OCEN at The Pacific Club kcomm/ocen2008

Sinan Kanatsiz January 15, 2008 OCEN at The Pacific Club www.kcomm.com/ocen2008.ppt. Summary of Today’s Presentation. Economic Landscape / Housing / Affects on Global Economy Internet Marketing Forecast / Updated How to put Internet Marketing to work for you

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Sinan Kanatsiz January 15, 2008 OCEN at The Pacific Club kcomm/ocen2008

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  1. Sinan KanatsizJanuary 15, 2008OCEN at The Pacific Club www.kcomm.com/ocen2008.ppt

  2. Summary of Today’s Presentation • Economic Landscape / Housing / Affects on Global Economy • Internet Marketing Forecast / Updated • How to put Internet Marketing to work for you • How to Make Search Engine Optimization work for you • How to Implement a Real Email Marketing Initiative • How to Implement FaceBook • How to Implement YouTube / Video E-Marketing • The Secrets to Internet Marketing • Orange County Sheriff’s Race / Technology and Law Enforcement • Today’s Facilitators Include: • Sinan Kanatsiz, Chairman & CEO, KCOMM • Jeff Cole, Director of YouTube Marketing, KCOMM • Bill Hunt, Candidate, Sheriff, Orange County

  3. US Housing Update Source: TCW, January 2008

  4. US Housing Update Source: TCW, January 2008

  5. US Housing Update Source: TCW, January 2008

  6. US Housing Update Source: Meta Group, 2007

  7. Internet Marketing Forecast 2008 • US Video Game Advertising Spending • US Online Video Advertising Spending • Key Factors In Purchasing Decisions Online • US College Student Internet Usage • US Email Marketing Spending Growth • US Online Advertising Spending Growth • US Retail E-Commerce Holiday Season Sales • US Outdoor vs. Online Advertising Spending • Global Online Social Network Advertising Spending • US Outdoor Video Advertising Spending • Areas B2B Will Be Increasing Marketing Spending • Personal Information on the Internet • Social Media Users • Paid Search Advertising Revenues Source: Meta Group, 2007

  8. US Video Game Advertising Spending Source: eMarketer.com, 2008

  9. US Online Video Advertising Spending Source: eMarketer, 2008

  10. Key Factors in Purchasing Decisions Source: eMarketer, 2008

  11. US College Internet UsageEducation Reform Initiative Source: eMarketer, 2008

  12. US Email Marketing Spending Growth Source: eMarketer, 2008

  13. US Online Advertising Spending Growth Source: eMarketer, 2008

  14. US Retail E-Commerce Holiday Season Sales Source: eMarketer, 2008

  15. Global Online Social Network Advertising Source: eMarketer, 2008

  16. US Outdoor Video Advertising SpendingNew Mediums Source: eMarketer, 2008

  17. US Outdoor Video Advertising SpendingNew Mediums Source: eMarketer, 2008

  18. Personal Information on the Internet Source: eMarketer, 2008

  19. Social Media Users Source: eMarketer, 2008

  20. Paid Search Advertising Revenues Source: eMarketer, 2008

  21. How to Put Together Your Own Integrated Marketing Strategy • Integrated Marketing Plan • Website • SEO • Email Marketing • Social Networking • YouTube Strategy / Online Video • Word of Mouth , Direct Mail, Trade Advertising, Media Buying, TV, Broadcast Source: Meta Group, 2007

  22. Search Engine Optimization in Practice History of Search • First Generation- On Page (Meta and Title Data) • Second Generation – Off Page (Linking = Google) • Third Generation- Web 2.0 & User Driven Search Elements of Search • On Page Recommendations • Off Page Recommendations • Site Wide Recommendations Source: BusinessOnline, 2008

  23. HTML Coding Title, Meta keywords, and Meta description rewritten based on keyword research Keyword focused H1 tag Textual Content More keyword phrases in anchor text More instances of keywords in content Search Engine Optimization in Practice Source: BusinessOnline, 2008

  24. Source: KCOMM, 2008

  25. On Page Recommendations • Have a consistent strategy of producing new content that is relevant to the keywords that you are targeting.Developing an educational channel is a great way to increase your credibility as well as your search engine rankings. • Ex: User Ratings According to Yahoo, Adobe has over 20K links to their Developer Center. Source: BusinessOnline, 2008

  26. Off Page Optimization Definition • Off-page SEO is the evaluation of linking structure and how it relates to search engine rankings for specific keywords • Internal linking • How a site links within its own pages as well as the type of links and anchor text used to create the links • External linking • Who a site links to and how they do so Source: BusinessOnline, 2008

  27. Internal Linking Recommendations(continued) • Link to internal pages within the main content sections of your Web pages using keyword specific links. • The more pages of your site that link to any one page within your site, the more important that page is thought to be. Search Engine Land links to relevant content using keyword specific phrases as links. This helps both the page that the link exists on as well as the page that it is linking to. Source: BusinessOnline, 2008

  28. External Linking KCOMM Links to External Pages / E-newsletters with Keyword Content – Demonstrate on Google

  29. External Linking Recommendations(continued) • Take Advantage of Web 2.0 Technologies to Make Interactive Example: Wikipedia on Web 2.0:Web 2.0, a phrase coined by O'Reilly Media in 2004,[1] refers to a perceived or proposed second generation of Web-based services—such as social networking sites, wikis, communication tools, and folksonomies —that emphasize online collaboration and sharing among users. • Get Your Business Listed In Wikipedia if Possible Source: BusinessOnline, 2008

  30. Email Marketing in Practice • Run Live Demo at www.gotcorp.com • How to build a campaign list • How to build an HTML email within the system • How to distribute your HTML • Reporting Benchmarks / Exporting Features • Email Marketing Systems: GotCorp.com / ExactTarget.com / ConstantContact.com / iContact.com / myemma.com Source: BusinessOnline, 2008

  31. Social Networking in PracticeFaceBook Explosion • Run Live Demo at www.facebook.com • Run Live Demo at www.linkedin.com • How to build your own Social Site

  32. How Big is Social Networking? Source: BusinessOnline, 2008

  33. YouTube Marketing / Video Strategy • YouTube Information and Facts • Transformation of Culture • Political Campaigning • CNN YouTube Presidential Debates • YouTube and Advertising • Advantages of YouTube • Jeff Cole Login to YouTube Demo • www.youtube.com/kcommtv

  34. Integrated Marketing Strategy Source: KCOMM, 2008

  35. Metrics and Good Hosting • Have 110% uptime – we recommend GoDaddy.com • Have best email technology / servers • Login to see stats/ metrics are critical: www.kcomm.com/stats Source: KCOMM, 2008

  36. At The End, Non of it Matters DOMSTAL uses minimal design to attract customers – no one bites

  37. Domstal’s 2008 Integrated Strategy DOMSTAL uses three pumpkins, one with only one eye, the other one traditionally carved, yields many new customers!

  38. Personal IntegrityCoaches & MentorsFamilyEducationFaith

  39. Sinan KanatsizChairman & CEO KCOMM & the Internet Marketing Association sinan@kanatsiz.comwww.kanatsiz.com949.443.9300 tel.www.kanatsiz.com/ocen2008.ppt

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