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Design

Design. Yearbook Basics. Effective Design Elements. Content-driven Makes a strong verbal/visual connection Purposeful Relates fact, figure & feeling information Readable Presents photographs & copy logically Consistent Gives readers a sense of organization Entertaining

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Design

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  1. Design Yearbook Basics

  2. Effective Design Elements • Content-driven • Makes a strong verbal/visual connection • Purposeful • Relates fact, figure & feeling information • Readable • Presents photographs & copy logically • Consistent • Gives readers a sense of organization • Entertaining • Appeals creatively to its audience

  3. Plan for Success Brainstorm something new! • New stories that have never been covered before. • New angles to repeatable stories. • New visual and verbal approaches to new themes.

  4. Visual and Verbal Elements Visual and verbal elements must work together to create a complete and entertaining story. Include: • Dominant action/reaction/snapshot photos: Largest photo on the page that tells a story • Recessive action/reaction/snapshot photos: smaller photos that compliment the dominant • Reference photos:Group shots, portraits • Captions:Expand upon the story the photo begins • Identifications:Identify by first/last names • Headlines:Grab reader, highlight content • Stories:Add information, details, quotes

  5. Dominant Photo Headline Captions Reference Shots and Identifications Story Recessive Photos

  6. Step 1: Choose and your grids • Columns: can be as wide or narrow as you wish. The more narrow columns are, the more room for design you have. • Picas: small boxes that act as units of measure in design. 6 picas= 1 inch

  7. More picas divide Less picas unite Less picas unite

  8. Step 2: Place photos • Place dominant photo first. • Recessive photo second. Tip! As you are placing your photos, be sure to keep in mind you need places for captions, too!

  9. Step 3: Place captions Things to consider: • Will the caption be an extended caption (ie: one that is longer and tells a story)? • Will the caption be an identifyingcaption (ie: one that only gives name/grade level)? • At least one pica should be placed between captions and photos. • Whitespace is invaluable!

  10. Step 4: Place story and headline Will your story be…. • One wide column? • Double columns? Tip! Don’t forget about rails! Rails lead your eye from one side of the page to another and provide continuity.

  11. Step 5+: Make modifications! Now that there is a basic design, add some changes to your layout. You can: • Add more photos (15+ is ideal!) • Decide upon where COBs (cut-out background photos) may be placed • Add sub-heads • Place color boxes • Design quote boxes

  12. General Font Guidelines Font Tools • Stories: 10-12 pt. • Headlines: Primary > 36 pt. Secondary < 36 pt. (usually ½ the size or primary) • Captions: 8-10 pt.

  13. Adding Color: the last step! • Use color to enhance the content of the spread and accentuate various elements on the layout. • Colors can be… • Monochromatic: using the various values of one color • Analogous: using colors that sit adjacent to each other on the color wheel • Family: using colors with similar hues, values and tones

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