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Bruce Rindler, Associate Director Ron Clark, Senior Lecturer

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Bruce Rindler, Associate Director Ron Clark, Senior Lecturer

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    1. Bruce Rindler, Associate Director Ron Clark, Senior Lecturer Five Tools for Successful Program Proposals As I mentioned, I think this slide should be brighter, more consistent with the color scheme and overall tone of most of the other slides.As I mentioned, I think this slide should be brighter, more consistent with the color scheme and overall tone of most of the other slides.

    2. Introduction TESOL 2011: Five Tools for Successful Program Proposals CELOP / Boston University Introducing the Presenters Workshop Overview Set of tools Presentation + Practice Looks good; a little more space between bullets for readability? Smaller bullets change to small round bullets?Looks good; a little more space between bullets for readability? Smaller bullets change to small round bullets?

    3. The Five Tools #1 Program Proposal Process Diagram #2 SWOT Analysis #3 Ansoff Matrix #4 Internal Proposal Review Form #5 Proposal Checklist TESOL 2011: Five Tools for Successful Program Proposals

    4. CELOP Enrollment 1976 - 2010 Total Over 35 Years = 48,030 Students TESOL 2011: Five Tools for Successful Program Proposals beautifulbeautiful

    5. Program Categories Mostly Integrated Off-cycle Professional Programs Off-site On-line Tutorials TESOL 2011: Five Tools for Successful Program Proposals Looks fine to me (RC) BRUCE Off-Cycle Programs: Hosei IT Chuo NUFS Ritsumeikan Aomori Public College IIE Fulbright Pre-Academic Program Semester Programs: Waseda Hosei IC / SS Bahcesehir SABIC Professional Development Programs: Comunidad de Madrid University of Erlangen-NurnbergLooks fine to me (RC) BRUCE Off-Cycle Programs: Hosei IT Chuo NUFS Ritsumeikan Aomori Public College IIE Fulbright Pre-Academic Program Semester Programs: Waseda Hosei IC / SS Bahcesehir SABIC Professional Development Programs: Comunidad de Madrid University of Erlangen-Nurnberg

    6. Mostly Integrated TESOL 2011: Five Tools for Successful Program Proposals Foundation Year Programs for Turkish and Saudi universities Study Abroad Programs for Japanese university students English Enrichment Program for Mexican university professors Universities and other words may not need capsUniversities and other words may not need caps

    7. Off-Cycle - Short-term Language Plus TESOL 2011: Five Tools for Successful Program Proposals Community service for a Japanese university American culture modules for German university TEFL students ASL for a Japanese university Academic orientation for Fulbright scholars Sheltered business course for Italian university Again, capitalization?Again, capitalization?

    8. Professional Programs TESOL 2011: Five Tools for Successful Program Proposals EFL teacher training for Ministry of Education Taiwan Teacher training for Comunidad de Madrid bilingual teacher initiative ITF training for graduate students at BU CALL training for Boston TESOL professionals Ditto on caps; Is communidad with two M’s? there may be another mention spelled with one MDitto on caps; Is communidad with two M’s? there may be another mention spelled with one M

    9. Off-Site TESOL 2011: Five Tools for Successful Program Proposals English training for professors at university in Colombia Legal English training for lawyers in Japan Teacher training in St. Petersburg, Russia English training for lab workers at BU Medical Center Writing course for students at BU School of Public Health U in university should be lowercase? U in university should be lowercase?

    10. On-Line TESOL 2011: Five Tools for Successful Program Proposals On-line course in English for health and medical professionals (developed but never ran) On-line writing support course for CELOP graduates (pilot, not repeated) Caps in top bullet?Caps in top bullet?

    11. Tutorials TESOL 2011: Five Tools for Successful Program Proposals Executive training Foreign diplomats and dignitaries Special needs students

    12. Sure we can do that! (Can’t we?) Only if you have a plan. TESOL 2011: Five Tools for Successful Program Proposals OK; parentheses around “cant we”??OK; parentheses around “cant we”??

    13. Tool #1: Program Proposal Process  TESOL 2011: Five Tools for Successful Program Proposals Nice Nice

    14. How do you know what to do? The light goes on? You read it in a book? TESOL 2011: Five Tools for Successful Program Proposals nicenice

    15. Tool #2: Idea Development SWOT Analysis TESOL 2011: Five Tools for Successful Program Proposals OKOK

    16. Tool #2: SWOT Analysis - Strengths City of Boston Boston University - integrated 30+ years of experience CEA Accreditation Diversity of population Well-developed IT resources Faculty with strong credentials TESOL 2011: Five Tools for Successful Program Proposals Hyphenate “well-developed”?Hyphenate “well-developed”?

    17. Tool #2: SWOT Analysis - Weaknesses Part of large organization Bureaucratic imperatives Financial restrictions Decision-making system Older faculty Spread thin Limited space TESOL 2011: Five Tools for Successful Program Proposals Hyphenate "decision-making”?Hyphenate "decision-making”?

    18. Tool #2: SWOT Analysis – Opportunities Political unrest Saudi scholarship programs Obama/Japanese agreement UK/Australia cutting back Chinese student explosion New university provost TESOL 2011: Five Tools for Successful Program Proposals OKOK

    19. Tool #2: SWOT Analysis – Threats Political unrest New university Provost Competition from lower cost options English instruction moving overseas SEVIS implementation Many eggs in two baskets TESOL 2011: Five Tools for Successful Program Proposals Caps on “University”?Caps on “University”?

    20. Tool #2: SWOT Analysis Activity TESOL 2011: Five Tools for Successful Program Proposals OKOK

    21. Draft a Proposal TESOL 2011: Five Tools for Successful Program Proposals Increase font size of “draft a proposal” HOW? Do we have teachers or access to teachers who can address this particular curricular need or are interested in developing in this area? Do we have the particular resources this program would need? WHO? Does this expand or strengthen our relationship with other BU schools or BU partner schools? WHY? Does this contribute to the profession? Enhance our reputation? Promote long-term enrollment stability? Increase diversity? WHEN? Does it fit into the CELOP calendar? Does it fit into a semester or program that can benefit or accommodate this group? WHY? Does this contribute to the profession? Enhance our reputation? Promote long-term enrollment stability? Increase diversity? Increase font size of “draft a proposal” HOW? Do we have teachers or access to teachers who can address this particular curricular need or are interested in developing in this area? Do we have the particular resources this program would need? WHO? Does this expand or strengthen our relationship with other BU schools or BU partner schools? WHY? Does this contribute to the profession? Enhance our reputation? Promote long-term enrollment stability? Increase diversity? WHEN? Does it fit into the CELOP calendar? Does it fit into a semester or program that can benefit or accommodate this group? WHY? Does this contribute to the profession? Enhance our reputation? Promote long-term enrollment stability? Increase diversity?

    22. Tool #3: Ansoff Matrix - Establish a direction TESOL 2011: Five Tools for Successful Program Proposals

    23. Tool #3: Ansoff Matrix Market Penetration Keep, defend, nurture current programs and clients Proposals would: Enhance quality and services Add new building or staff Renovate curriculum TESOL 2011: Five Tools for Successful Program Proposals

    24. Tool #3: Ansoff Matrix New Product Development Study Abroad at BU English for Science and Technology Test preparation On-line post-graduation tutor TESOL 2011: Five Tools for Successful Program Proposals

    25. Tool #3: Ansoff Matrix New Markets Brazil Kazakhstan Untapped BU departments US universities without IEPs TESOL 2011: Five Tools for Successful Program Proposals

    26. Tool #3: Ansoff Matrix Diversification CALL training Internship program Career center Part-time evening program TESOL 2011: Five Tools for Successful Program Proposals

    27. Should we go ahead or not? Is there a better way to make a decision than flipping a coin? TESOL 2011: Five Tools for Successful Program Proposals I think this is funny, but I wonder if it assumes too much audience political sympathy… I think this is funny, but I wonder if it assumes too much audience political sympathy…

    28. Should we go ahead or not? The deal was that Hillary could make the first five decisions. TESOL 2011: Five Tools for Successful Program Proposals I think this is funny, but I wonder if it assumes too much audience political sympathy… I think this is funny, but I wonder if it assumes too much audience political sympathy…

    29. Tool #4: Internal Proposal Review Major Criteria: Financial impact Mission coherence Extended benefit Resource capability Impact on existing programs TESOL 2011: Five Tools for Successful Program Proposals Increase font size (somewhat; less than header) of “major criteria” Increase font size (somewhat; less than header) of “major criteria”

    30. Tool #4: Internal Proposal Review Other Criteria: External perception Professional development Serves a greater good TESOL 2011: Five Tools for Successful Program Proposals Caps?Caps?

    31. TESOL 2011: Five Tools for Successful Program Proposals Criteria: Financial impact  Establish minimum revenue and margin Margin can be less with greater revenue Is it worth doing?

    32. TESOL 2011: Five Tools for Successful Program Proposals Criteria: Mission coherence Maintain consistency with institutional mission Leverage program’s expertise Build on core competencies Parallel structure? Change first bullet to “maintain consistency…” I realize that trying to maintain parallel structure might be a big can of worms, given that many other slides may need to be adjusted in same way; maybe no biggie Parallel structure? Change first bullet to “maintain consistency…” I realize that trying to maintain parallel structure might be a big can of worms, given that many other slides may need to be adjusted in same way; maybe no biggie

    33. TESOL 2011: Five Tools for Successful Program Proposals Criteria: Extended benefit  Lasting relationship More than a one-shot program Potential expansion to other institutions Not fan of single-bullet lists: simply delete small bullet under “lasting rel..”Not fan of single-bullet lists: simply delete small bullet under “lasting rel..”

    34. TESOL 2011: Five Tools for Successful Program Proposals Criteria: Resource capability   Human – teachers, admin support, collaborators, specialists Infrastructure – classroom space, housing, technology Organizational – flexibility, legality, calendar fit

    35. TESOL 2011: Five Tools for Successful Program Proposals Criteria: Impact on existing programs   Diversifies population Feeds special classes Adds resources Stabilizes enrollment This is parallel; nice!This is parallel; nice!

    36. TESOL 2011: Five Tools for Successful Program Proposals Criteria: External perception   Strengthens position within host institution Strengthens relationships with current partners Enhances reputation globally I assume this is a work in progress I assume this is a work in progress

    37. TESOL 2011: Five Tools for Successful Program Proposals Criteria: Promotes professional development  Motivates teaching staff - New students, tasks and travel Teachers/staff develop new skills

    38. TESOL 2011: Five Tools for Successful Program Proposals Criteria: Serves a greater good Program for an underserved population Social responsibility Cross cultural training for anyone

    39. TESOL 2011: Five Tools for Successful Program Proposals Tool #4: Internal Proposal Review Activity Apply these criteria to a program you have in mind, or one of the samples in the packet.

    40. TESOL 2011: Five Tools for Successful Program Proposals Writing the Proposal This slide may be too busy with text and too small/hard to see; maybe break in two?? This slide may be too busy with text and too small/hard to see; maybe break in two??

    41. Tool #5: Proposal Checklist Purpose - What Need - Why Procedures - How Evaluation – Prove it works(ed) Qualifications – Why us Budget – What it will cost TESOL 2011: Five Tools for Successful Program Proposals

    42. Tool #5: Proposal Checklist Example Purpose 1. SABIC Foundation Year Program: Provide English training and academic orientation to prepare high school graduates for success as undergraduates in US universities. 2. IIE/Fulbright Orientation: Provide cultural orientation to incoming Fulbright scholars to prepare them for their placements. TESOL 2011: Five Tools for Successful Program Proposals

    43. Tool #5: Proposal Checklist Example Need 1. SAUDI High School preparation was insufficient. 2. Most Fulbright scholars have never studied in the US and are unfamiliar with customs. TESOL 2011: Five Tools for Successful Program Proposals Caps fro “High School”?Caps fro “High School”?

    44. Tool #5: Proposal Checklist Example Procedures 1. Details of objectives, classes, services, housing, orientation and activities 2. Details of workshops, meetings, visits, services, housing, orientation and activities TESOL 2011: Five Tools for Successful Program Proposals

    45. Tool #5: Proposal Checklist Example Evaluation 1. Teacher written evaluations, student test scores, student evaluations of teachers, acceptance into college, success as a student 2. Student satisfaction surveys, sponsor visit and review, workshop activity sheets, smooth landing at assignment TESOL 2011: Five Tools for Successful Program Proposals

    46. Tool #5: Proposal Checklist Example Qualifications Go back to strengths in SWOT and highlight ones relevant to the proposal. TESOL 2011: Five Tools for Successful Program Proposals

    47. Tool #5: Proposal Checklist Example Budget This is a premium program with many extra services to pay for--and priced accordingly. IIE Program is part of a State Department grant and cost sharing is expected. Regulations with government funds also need to be considered. TESOL 2011: Five Tools for Successful Program Proposals

    48. Tool #5: Proposal Checklist Activity TESOL 2011: Five Tools for Successful Program Proposals Fill in the answers to the questions posed on the Proposal Content Activity Worksheet using the program that you reviewed in the previous activity.

    49. Conclusion Questions or Comments TESOL 2011: Five Tools for Successful Program Proposals

    50. Contact Information Bruce Rindler Ron Clark brindler@bu.edu rclarkjr@bu.edu TESOL 2011: Five Tools for Successful Program Proposals Align “ron” with “bruce”Align “ron” with “bruce”

    51. Financial Criteria TESOL 2011: Five Tools for Successful Program Proposals

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