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Marketing of e -Resources in an Indian University:

Marketing of e -Resources in an Indian University:. A case study of Mangalore University. Dr. A. K. BARADOL Professor, Dept. of Library and Information Science, Mangalore University GOPAKUMAR.V UGC Research Scholar Dept. of Library and Information Science, Mangalore University.

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Marketing of e -Resources in an Indian University:

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  1. Marketing of e -Resources in an Indian University: A case study of Mangalore University Dr. A. K. BARADOL Professor, Dept. of Library and Information Science, Mangalore University GOPAKUMAR.V UGC Research Scholar Dept. of Library and Information Science, Mangalore University

  2. What marketing is? • Public relation activity to promote products and services • Every field of human activity needs public relations • Even the modern governments thrive on their marketing skills. • Marketing assures that the names are reaching the ultimate clientele

  3. Why marketing for libraries ? • Patrons come to know about the products and services of the library • Enhances the use of the products and services • Ultimately leads to the satisfaction of the library patrons Hence Library and its services and products need to be marketed

  4. Marketing : The Indian school of thought The third law of Library science promulgated by Dr. S. R. Ranganathan “ Every book it’s reader” points towards the need for a marketing strategy for the libraries Five laws of Library Science

  5. Strategies adopted so far…… • Library orientation • Recent additions lists • Conducting of seminars and conferences / exhibitions

  6. Why rethinking on marketing ? • Addition of e-resources • Availability of technology to reach the patrons quickly and easily • Increased number of clientele • Increased availability of resources in multifarious forms…..

  7. Marketing of e -Resources in an Indian University: Objectives of the study The case study of Mangalore university library • To understand the usage of Internet by faculty and research scholars of Mangalore University • To know the channels available through which the knowledge about the e-journals is made available to all potential users. • To know the different programmes implemented by the Mangalore University library to bring e-journals to the notice of the users.

  8. Methodology • Case study approach • based on a structured questionnaire Response rate Questionnaire distributed = 182 Responses received = 99 Percentage of response = 54%

  9. Use of Internet

  10. Periodicity of Internet use

  11. Place of accessing the net N = 99

  12. E-Resources - Infonet • UGC is making alliances with publishers for adapting a consortia-based approach for subscription of journals called Infonet scheme. • The e-resources available in the university library are the e-journals that are available through the UGC Infonet e-journals consortium

  13. Awareness of Infonet e-journals consortium

  14. Source of awareness ofInfonet e-journals consortium

  15. Notices from the library regarding new additions to the collection

  16. Printed notices sent to the users

  17. e-mail alerts

  18. Should library follow a proactive marketing strategy?

  19. Findings and conclusion • Majority of the faculty members and research scholars are aware of the availability of e-resources in Mangalore University • The marketing measures undertaken by the Mangalore University library are adequate and useful but some more efforts and aggressive marketing is required. • Personalized marketing of e-resources is not done by the library • Marketing of e-resources over the LAN of Mangalore University through e-mails is not conducted

  20. Model for marketing of e-resources in a University Library system Remote users Campus users

  21. Thank you

  22. Dr. S.R. Ranganathan’sFive Laws of Library Science • Books are for use • Every reader his/her book • Every book it’s reader • Save the time of the reader / staff • Library is a growing organism

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