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DEVELOPING ADVOCACY MESSAGES

DEVELOPING ADVOCACY MESSAGES. ADVOCACY COMMUNICATION: GOAL. TO INFORM TO PERSUADE TO MOVE TO ACTION Determine: Target Audience (Primary or Influentials ) Select: Specific Messenger Determine specific message Content Format/Media to deliver the message Time/Place for the message.

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DEVELOPING ADVOCACY MESSAGES

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  1. DEVELOPING ADVOCACY MESSAGES

  2. ADVOCACY COMMUNICATION: GOAL • TO INFORM • TO PERSUADE • TO MOVE TO ACTION Determine: Target Audience (Primary or Influentials) Select: • Specific Messenger • Determine specific message Content • Format/Media to deliver the message • Time/Place for the message

  3. Advocacy Communication • Simple • Concise • Appropriate Language • Content is consistent/appropriate for format • Credible messenger (Spokesperson) • Tone and language consistent with the message Characteristics of Effective Messages

  4. Advocacy Communication 5 Elements of a Message to Consider • Content/Ideas • Appropriate Language • Messenger/Source (credible/trusted) • Format/Medium to Convey Message • Time/Place

  5. TO HELP COMMUNICATE YOUR MESSAGE You could develop: • A position paper • A core message • A one-minute message

  6. Advocacy Communication • Statement • Evidence • Example • Call to Action The One Minute Message

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