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How We Brought 1,367 People To Our Event 
With 0$ Budget

Are you in the midst of planning and promoting your next event? If so, watch these slides. They will reveal how we brought over 1.3K people to an event without any marketing budget. <br><br>In last November we were asked to arrange an event at Google Campus talking about growth and marketing for startups. It was a huge success (Try to fit 1,367 people in a room for 150). <br><br>In this talk, I explain what we did to make this event succesful. <br><br>Get more on: <br>BLOG / http://roy.roypovarchik.com <br>TWITTER / ROYPOVAR <br>INSTAGRAM / ROYPOVAR <br>SNAPCHAT / ROYPOVAR

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How We Brought 1,367 People To Our Event 
With 0$ Budget

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  1. HOW WE BROUGHT 1,367 PEOPLE TO OUR EVENT. 
 WITH 0$ BUDGET

  2. IF YOU’RE EXPECTING ME TO SHARE 
 A BUNCH OF TACTICS, YOU CAN EASILY DUPLICATE AN IMPLEMENT TOMORROW.
 YOU’RE GOING TO BE VERY DISAPPOINTED.

  3. I’LL SHARE THE TRUTH INSTEAD.

  4. THIS IS HOW MOST EVENT ORGANIZERS OPERATE Context Research Logistics Promote

  5. IT’S RED BECAUSE THAT’S WHEN YOU FREAK OUT Promote

  6. HERE’S HOW WE OPERATE Context Research Logistics Promote

  7. “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” Abraham Lincoln

  8. I’VE BEEN BUILDING MY BRAND FOR 7 YEARS Context

  9. Knowing what’s out there What interests my target audience Research Looking into the community Best practitioner VS. Best speaker Create inherent- rarity Reading blogs

  10. I DON’T CARE HOW MANY PEOPLE SHOW UP.
 I’M UP FOR GIVING EXTREME VALUE.

  11. Right messages for speakers Logistics Location Infrastructure needed

  12. A real event landing page Planning my distribution channels Facebook event Leverage the community Promote The inside story Email marketing Hype Hashtag Real engagement

  13. Mid-event Live broadcast Live Tweeting

  14. After-event Email marketing Incentives

  15. DO THE WORKS FOR THE LONG RUN. BUILD A BRAND AND A COMMUNITY

  16. THANK YOU

  17. FIND ME AT ROY@ROYPOVARCHIK.COM TWITTER / ROYPOVAR SNAPCHAT / ROYPOVAR INSTAGRAM / ROYPOVAR ROY.ROYPOVARCHIK.COM

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