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International Market Selection Issues and Methodologies

Introduction. Few of us know even simple facts about the geography, culture, and economics of countries other than our own. Even fewer people have at their fingertips details that tell whether their goods will sell in a particular market."Cavusgil, 1985, p. 28. Internal Factors. PersonnelMana

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International Market Selection Issues and Methodologies

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    1. International Market Selection Issues and Methodologies Kai F. Mahnert Sarah McGauley Laura McGrath Liz McGrath

    2. Introduction “Few of us know even simple facts about the geography, culture, and economics of countries other than our own. Even fewer people have at their fingertips details that tell whether their goods will sell in a particular market.” Cavusgil, 1985, p. 28

    3. Internal Factors Personnel Management Customers Capital requirements Social assessment Corporate social responsibility (CSR) Time and research

    4. Dimensions of CSR

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