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IP Multimedia Subsystem A Key Enabler for Convergence Muscat, May 25th 2006

IP Multimedia Subsystem A Key Enabler for Convergence Muscat, May 25th 2006. Jean-Luc Scherer Technical Manager, Sales Support MEA. Brand-name. etc…. Communication Revenues. Advertising Revenues. Content Distribution Revenues. etc…. Flat-Fee VoIP. etc….

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IP Multimedia Subsystem A Key Enabler for Convergence Muscat, May 25th 2006

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  1. IP Multimedia SubsystemA Key Enabler for ConvergenceMuscat, May 25th 2006 Jean-Luc Scherer Technical Manager, Sales Support MEA

  2. Brand-name etc… • Communication Revenues • Advertising Revenues • Content Distribution Revenues etc… Flat-Fee VoIP etc… Convergence of business modelsExample: US “Battleground” Internet Cable • E-commerce/ Financial Revenues • Gaming, Gambling Wireline Wireless

  3. Walled garden Channel provider Bit-Pipe content & applications own & 3rd party content & applications 3rd party content & applications “proprietary”service layer (SL) Open Controlled SL 3rd party “SL” transport backbone transport backbone transport backbone Operator Business Model Operator Business area Residential Enterprise Mobile You Need to increase ARPU while controlling OPEX

  4. AS Multimedia Telephony IMS AS AS AS AS AS Presence GLMS Messaging WeShare PoC IP Backbone Cable RAN BBA WLAN Wireline access 2/3G/Evolved 3G WiMAX IMS - A Standards view Content Providers Service Layer Application Providers TeS Access Layer

  5. Richer Communications enabled by IMS Start from the Address Book with presence Add participants Add media Select how to communicate Creating a new consumer experience Source: Mikael E Björling, ConsumerLab

  6. Richer Media Enabled by IMS Example: IMS IPTV Evolution – It is now just about TV! Interactive Personal Communication Any Device • Freedom – when, where and what • Personal – content, ads, pay,... • Control – access and spending • Easy to use • ...

  7. Conclusions • Convergence is happening today • IMS is THE common standard Fixed, Mobile and Cable Networks which will allow interoperability and global reach • It allows faster service development and reduces overall OPEX for the operator • It offers richer P2P communications and can be used to interact, personalize and share content • It supports and develops the operator business model

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