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Social Media, Viral Marketing and Public Relations

Social Media, Viral Marketing and Public Relations. Joseph Martinelli, Ed.D . Social Media Tools . Twitter WordPress FaceBook Youtube Pinterest Linkedin Slideshare. Mashup !.

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Social Media, Viral Marketing and Public Relations

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  1. Social Media, Viral Marketing and Public Relations Joseph Martinelli, Ed.D.

  2. Social Media Tools • Twitter • WordPress • FaceBook • Youtube • Pinterest • Linkedin • Slideshare

  3. Mashup! • amashupis a Web page or application that uses and combines data, presentation or functionality from two or more sources to create new services. • active role in the evolution of social software and Web 2.0 • Salad Bar vs Melting Pot

  4. Three Types of Mashups • Business • focus data into a single presentation and allow for collaborative action • Consumer • combines data from multiple public sources in the browser and organizes it through a simple browser user interface • Data • similar types of media and information from multiple sources to form a single representation…results in a new and unique Web Service.

  5. What Tools do I Use?

  6. Social Media - How do they all together?

  7. Social Media – What do I do Now? • Goals and Focus • Financial – Revenue, Expenses, Leads • Customers or End Users • Satisfaction, Support, Community Building • Brand • Awareness, Thought Leadership, Innovation • Design a Program Specific to Your Goals

  8. Design a Program Specific to Your Goals • Industry Trends • Key words and search terms • Influencers to follow • Competitors

  9. Developing a Plan

  10. Measurable Goals

  11. What are YOUR Goals!

  12. What Tools do I Use? • Monitoring Tool • Listening & Measurement • Google Alerts • Addict-o-Matic • Trendistic • SocialMention • BlogPulse • BoardReader

  13. Resources & Key Terms • Google Alertshttp://www.google.com/alerts • Addict-o-Matic • http://addictomatic.com/ • Trendistic • http://trendistic.com/ • SocialMention • http://ww.socialmention.com/ • BlogPulse • http://www.blogpulse.com/ • BoardReader • http://boardreader.com/ • CRM • Customer Relationship Management • ROI • Return on Investment • Monitoring Tool • Measures how much buzz you are getting on the internet Resources

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