Direct Marketing Agency in Mumbai

1. 19/10/2020 Direct Marketing agency in mumbai Archives - Marketing Agency Tag:  Direct Marketing agency in mumbai Home/ Direct Marketing agency in mumbai Direct Marketing agency in mumbai  November 27, 2018  dilipfulcrum MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM The Fulcrum Agency is the Mumbai marketing company and Direct Marketing agency in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising ?rm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way. MARKETING Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more… ADVERTISING Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more.. BRANDING You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more.. https://fulcrumresources.net/tag/direct-marketing-agency-in-mumbai/ 1/13

2. 19/10/2020 Direct Marketing agency in mumbai Archives - Marketing Agency DESIGN Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more… COPY-WRITING Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more… PR Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more… SOCIAL MEDIA Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more… Direct Marketing agency in mumbai A Day in the Life of an Activations Manager [siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget] No one could ever accuse life in activations of being boring. In fact, that is one of the things I love most about my job – every day is different, even activations we have done many times have enough variables for things to be completely different each time. There is something very special about taking the smallest nugget of an idea or brief from client, and managing its development through to the big day – ACTIVATION DAY! There is always so much excitement the day before an activation. We hope that all the months of planning result in something truly wonderful for our clients and that they get the return on investment that they hope for.   https://fulcrumresources.net/tag/direct-marketing-agency-in-mumbai/ 2/13

3. 19/10/2020 Direct Marketing agency in mumbai Archives - Marketing Agency So as we settle in for a (restless) night’s sleep, we await the morning…   04:00 – Alarm goes off.   04:10 – Snooze alarm goes off, get out of bed.   05:00 – Leave home.   05:15 – Fetch promoters at the of?ce.   05:30 – Fetch last 2 promoters at another general point, as they couldn’t get to the of?ce in time due to no public transport at this hour.   05:40 – We are on our way!   06:30 – Arrive at destination XYZ.   06:35 – Find site manager, introduce myself, and ?nd out where to set up.   06:45 – Manage our amazing Ops Team in setting up an assortment of Bedouin tents, gazebos, giant in?atables, table, branding, banners, etc. https://fulcrumresources.net/tag/direct-marketing-agency-in-mumbai/ 3/13

4. 19/10/2020 Direct Marketing agency in mumbai Archives - Marketing Agency   07:00 – While this is going on, I need to round up my promoters. I will assign them to their posts, ensure that they are in optimal condition to offer their very best service to us and the client!   08:00 – By now the set-up is pretty much complete, bar a few changes that might need to be made, or crises to be averted – generator won’t start, weather issues, a vital piece of equipment in the wrong vehicle, etc.   08:30 – It is go time – the activation is about to start. Why does it feel like I have had a full day already?   09:00 – Time for me to grab a cup of coffee. First time I’ve had a minute to myself all day! This is when I usually work out a break schedule for my hard-working promoters. To ensure that they remain energetic and enthusiastic all day, we need to ensure that they are drinking enough water and that they have at least 1 break to eat a hearty meal.   09:00 – 15:00 – The activation is in full swing. The promoters are on top of their game, running the activation exactly how they were trained. This is why we insist on using promoters that have not only been through our training academy, but also attended an activation speci?c brie?ng the week before the activation. This eliminates any confusion on the day. A prepared team is a well-oiled team. The less margin for error we have, the more successful the activation on the day. As the Activations Manager, my job is to manage any consumer queries that are out of the ordinary, settle any issues that may arise and ensure that the activation area is spotless and professional all day. I am also there to interact with the client should they wish to visit the activation on the day. The Ops Team is at the ready all day – they are there to replenish stock, supply giveaways, maintain the cleanliness of the area and assist with any heavy lifting. They are usually available on a 2 way radio, which is most effective for a busy activation where cell phone network connectivity could be compromised.   https://fulcrumresources.net/tag/direct-marketing-agency-in-mumbai/ 4/13

5. 19/10/2020 Direct Marketing agency in mumbai Archives - Marketing Agency 15:00 – This is when the Ops Team start to evaluate how much stock and giveaways they are bringing out. With just a few hours of the day left they need to make sure we have enough supplies at the ready, but not too many to make packing up a big deal.   16:00 – This is when we the team gets a powerful surge of energy before the completion of the activation. This is the time to really push the activation objectives, and ensure that we have reached EVERYBODY that we possibly could have. This is the make-or-break time of the activation!   17:00 – Time to pack up. By now, the whole team has really bonded over the course of the day. Everyone gets stuck in to ensure a quick, ef?cient set down. Once all the small elements are packed away, promoters go to change out of their uniforms, with the Ops Team tackling the big elements.   18:00 – The site is empty, the sun has gone down, and it is time for me to ?nd the event organizer, offer my thanks for a great day, and get out of there.   19:30 – Drop promoters off at home/at the of?ce for their transport.   20:00 – Arrive home exhausted, wind-swept, possibly sunburnt, but with a feeling of great accomplishment. Once I have soaked my weary bones and had a bite to eat, I fall into bed with a happy heart and enjoy a well-earned rest.   Depending on the duration of the activation, that alarm may be set for 04:00 for tomorrow again!   Door To Door Marketing [siteorigin_widget class="SiteOrigin_Widget_Image_Widget"] Face to Face Marketing and Door to Door Marketing  [/siteorigin_widget] https://fulcrumresources.net/tag/direct-marketing-agency-in-mumbai/ 5/13

6. 19/10/2020 Direct Marketing agency in mumbai Archives - Marketing Agency Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face ?eld marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of ?eld marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business. Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places. The bene?t of this type of ?eld marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through ?ve stages. By attention, interest, desire, conviction and action.  And what else do you bene?t by using face to face marketing service? It gives you the chance to build a certain level of con?dence and trust with the customers, you get to break down communication barrier of https://fulcrumresources.net/tag/direct-marketing-agency-in-mumbai/ 6/13

7. 19/10/2020 Direct Marketing agency in mumbai Archives - Marketing Agency communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers. While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.     You would be selling your zeal, emotions and passion We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence. Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling ?rst, when another sales representative attempts to gain agreement that a salesperson should visit. https://fulcrumresources.net/tag/direct-marketing-agency-in-mumbai/ 7/13

8. 19/10/2020 Direct Marketing agency in mumbai Archives - Marketing Agency With the realization of telephone “Do Not Call” lists it is becoming increasingly more dif?cult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to- door canvassers to drive product sales and brand awareness. Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house. Hire and Train Door-to-Door Marketing Team If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you ?nd others who will be just as good (if not better) and will stick around and grow into important in?uencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like? First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled. Even if you think the candidate does have a lot of great experience working in the ?eld for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve ?gured out their own? It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers. Direct Marketing, Direct Marketing agency, Direct Marketing agency, Direct Marketing agency in pune, Direct Response brand Promotion, Mall sales Experiential, local events selling, BTL promotion advertising, school promotion advertising, housing society promotion advertising, Mall promotion advertising, Direct Marketing agency in mumbai ]]> https://fulcrumresources.net/tag/direct-marketing-agency-in-mumbai/ 8/13

9. 19/10/2020 Direct Marketing agency in mumbai Archives - Marketing Agency Direct Marketing agency in mumbai  November 27, 2018  dilipfulcrum MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM The Fulcrum Agency is the Mumbai marketing company and Direct Marketing agency in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising ?rm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way. MARKETING Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more… ADVERTISING Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more.. BRANDING You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more.. DESIGN Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more… COPY-WRITING https://fulcrumresources.net/tag/direct-marketing-agency-in-mumbai/ 9/13

10. 19/10/2020 Direct Marketing agency in mumbai Archives - Marketing Agency Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more… PR Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more… SOCIAL MEDIA Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more… Direct Marketing agency in mumbai Field Sales Businesses use multiple channels to promote products and services to prospective customers. Not all businesses have their own ?eld sales team, who through face-to-face contact are able to engage with customers and make sales. That may be because of the high cost of recruiting and running a proprietary sales team or because they don’t have the skills. Equally clients might choose us because they want to test demand or run a tactical acquisition campaign for a speci?ed duration. By outsourcing your sales requirements to us we can develop and manage the whole channel for you. We have run sales teams on behalf of  clients, not only do we have a proven track record, we also have the systems, the infrastructure and the skills to deliver. We will work with you to understand your objectives and your requirements. Then we will plan a trial and use the learnings from it to build a bespoke ?eld sales team for you, with the appropriate level of training, accreditation and ?eld management. We can provide you with skilled sales staff for tactical, short term campaigns or if your strategy is to a build a standalone acquisition channel, we can do that too. We have a database of skilled sales people covering the whole of the Maharashtra. We are able to provide sales teams who can work in stores or branches or in public venues such as shopping centres, shop to shop, service stations, consumer exhibitions or to undertake business to business sales. We do not offer door to door or residential sales services. engagement marketing, Direct Marketing agency, Direct Marketing agency, Direct Marketing agency in pune, B 2 C Advertisement, BTL Interactive Experiential, Colleges Activity, BTL advertisement events, school advertisement events, housing society advertisement events, Mall advertisement events, Direct Marketing agency in mumbai https://fulcrumresources.net/tag/direct-marketing-agency-in-mumbai/ 10/13

11. 19/10/2020 Direct Marketing agency in mumbai Archives - Marketing Agency ]]> Who We Are We are a local marketing and sales agency that help small/medium sized businesses and Start up. Established for over 10 years, our clients vary in size and cover a wide variety of business sectors. we see ourselves as active members of the local community helping local businesses by providing a variety of ?eld marketing, btl marketing , door to door marketing, brand promotion, social media marketing, telemarketing, web and printed based marketing materials. Who We Work With We work with a varied range of customers across industries and disciplines including; FMCG, IT & Telecoms, Security &  Industry, Manufacturing and Estate Agencies. We aim to take your audience on a journey. Whether it’s helping to ?nd your next prospect or creating loyal fans for your brand, we aim to in?uence your target audience to ensure their next step is in the right direction towards your company.We offer a fantastic blend of marketing and technical expertise, which is why our team can gain a full understanding of your business and actually produce work that generates meaningful results.What makes a fresh and young marketing company? At Fulcrum, it’s our team. We’ve managed to gather a unique band of strategic marketers, brand promotions and creative designers,  marketing specialists,?eldwork experts, online marketing team, and telemarketing professionals who work together to craft and carry out innovative marketing strategies for a wide variety of businesses in multiple industries nationwide. Fulcrum Resources Call Us :+91-8484008961 Email:- info@fulcrumresources.co.in https://fulcrumresources.net/tag/direct-marketing-agency-in-mumbai/ 11/13

12. 19/10/2020 Direct Marketing agency in mumbai Archives - Marketing Agency GET IN TOUCH WITH US, WE WOULD LOVE TO DISCUSS YOUR MARKETING NEEDS. First name Last name Mobile phone number* Email* Message protected by reCAPTCHA Privacy - Terms Submit Create your own free form with HubSpot https://fulcrumresources.net/tag/direct-marketing-agency-in-mumbai/ 12/13

13. 19/10/2020 Direct Marketing agency in mumbai Archives - Marketing Agency © 2020 Marketing Agency - Theme by Puro https://fulcrumresources.net/tag/direct-marketing-agency-in-mumbai/ 13/13