Direct Response Marketing Agency in Mumbai

1. 19/10/2020 Direct Response Marketing agency in mumbai Archives - Marketing Agency Tag:  Direct Response Marketing agency in mumbai Home/ Direct Response Marketing agency in mumbai Direct Response Marketing agency in mumbai  November 27, 2018  dilipfulcrum MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM The Fulcrum Agency is the Mumbai marketing company and Direct Response Marketing agency in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising ?rm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way. MARKETING Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more… ADVERTISING Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more.. BRANDING https://fulcrumresources.net/tag/direct-response-marketing-agency-in-mumbai/ 1/10

2. 19/10/2020 Direct Response Marketing agency in mumbai Archives - Marketing Agency You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more.. DESIGN Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more… COPY-WRITING Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more… PR Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more… SOCIAL MEDIA Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more… Direct Response Marketing agency in mumbai Laws of Marketing I just bought more books from Amazon.com. It was convenient, fast, easy and secure. I clicked in, made my selections and clicked out. I did not worry about giving my credit card number; I believed the books would be delivered quickly; and I knew that the company would follow up with me to make sure it got my order right. Along the way, I realized that Amazon.com had followed the three universal laws of entrepreneurial marketing. [siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget] https://fulcrumresources.net/tag/direct-response-marketing-agency-in-mumbai/ 2/10

3. 19/10/2020 Direct Response Marketing agency in mumbai Archives - Marketing Agency So often I see companies trying to outdo competitors by being a little bit better, rather than by being signi?cantly different. They try to add a little more memory to their chip, or make the monitor a little bigger, or run their programs a little faster. But this is a game that emerging ?rms can’t win. Competitors can simply augment their memories, enhance their monitors and speed up their programs. It’s the same with other kinds of products and services. The secret to success in the market is to be really different—to set yourself apart from competitors by clearly and consistently differentiating what you do. Entrepreneurs make their companies signi?cantly different by: Understanding the environment of their customers. By this, I don’t mean the socio-economic or natural environment that surrounds us. I mean the internal, working environment of individuals. Savvy entrepreneurs work to understand the knot in the stomach of their customers. They learn what their customers worry about, what keeps them awake at night, and thus what prevents them from purchasing. Knowing this, entrepreneurs can position their products and services to address and eliminate these concerns, and thus encourage customers to buy. Amazon.com, for example, ensures con?dentiality in the purchase process, so I don’t have to worry about using my credit card. Software company Ashton-Tate called its ?rst product dBASE II, even though it was the ?rst version, because George Tate realized that no one wants to buy the ?rst of anything. And a medical-device company that I worked with focused its pitch on the issue of minimizing malpractice suits for doctors, rather than on the technical aspects of their product. Focusing on intangibles. Too many entrepreneurs think they can succeed by competing on price or speci?cations alone. They can’t. Don’t get me wrong—the price and specs are important. But by themselves they don’t differentiate a product effectively enough. As surely as the sun rises in the east and sets in the west, if an entrepreneur competes only on the basis of providing a cheaper product or a faster machine, someone will come along and provide the same thing at a lower price or a faster pace. Intangibles, on the other hand— like convenience, reliability, quality, upgradability, service, and ease of use—provide powerful incentives to buy. Amazon.com makes it easy and convenient for me to buy, so I do. eBay provides a sense of community among its users, even calling groups “neighborhoods. “ Targeting customers. No product is bought by everyone. Therefore, entrepreneurs must target a speci?c group of customers and then meet their needs. If one is developing software for doctors or architects, then which kind of doctors or architects? Danny O’Neill has a fast-growth coffee company in Kansas City. His gourmet, “air-roasted” coffee is designed for more elegant restaurants and the coffee a?cionado. Sam Walton started Wal-Mart by targeting smaller, rural communities that the then-big retailers believed to be unpro?table. By being signi?cantly different, companies make themselves unique in the mind of the customer. And gaining share of mind is the way to gain share of market. [siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget] https://fulcrumresources.net/tag/direct-response-marketing-agency-in-mumbai/ 3/10

4. 19/10/2020 Direct Response Marketing agency in mumbai Archives - Marketing Agency uccessful companies are trusted by their customers. Trust is the basis of loyalty; it’s the foundation upon which companies not only survive but also thrive. Trust is hard to achieve, must be proven day-in and day-out and is easy to lose. To gain the trust of customers, entrepreneurs: Keep promises. Entrepreneurs continually tell customers that they will do things for them. Often they don’t realize that when they say what they will do, they are making promises. When a company tells a customer that an order will be there the next day, that’s a promise! When FedEx launched its now famous advertising campaign to deliver packages “absolutely, positively overnight,” it made a promise. Because it delivered on that promise, customers truly trusted that their packages would be there absolutely, positively the next day. Smart entrepreneurs know that they don’t let their mouths, or their ad campaigns, or their promotions make a promise that they or their companies can’t deliver on. Build credibility. A company’s reputation is its most treasured asset. Reputation—good or bad—is a re?ection of how everyone in the company interacts with the customer. It’s based on the credentials of the entrepreneur and the management team, the values that employees demonstrate and the evidence of success, like the visibility and growth of the company. By their action or inaction, companies create impressions, engender testimonials and leave reference trails. One sign of credibility is the good word-of-mouth that comes from satis?ed customers. Just as people talk about the latest movie that they’ve seen, they talk about the good and bad experiences they have with businesses. For example, I like purchasing books on Amazon.com, so I tell others about my positive experience. The opposite is also true. In fact, research indicates that customers who have a good experience with a company will tell three others, while those with a bad experience will tell 10 others. Fix mistakes fast. Most customers realize that companies, like people, aren’t perfect, and that mistakes will happen. Smart entrepreneurs know that ?xing mistakes fast is essential to retaining trust. I buy a lot of ?owers from 1-800-FLOWERS. The people who answer the phone are cordial and helpful, the ?owers that get delivered are beautiful and the service is reliable. But the company did make an error on one of my orders. When I called to let the company know, the agent immediately apologized, refunded my money and gave me a discount on my next order. I can live with that. A company gains the trust of its customers by being trustworthy. And being worthy of trust means treating the customer as the entrepreneur who heads the company would want to be treated. [siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget] When I buy books from Amazon.com or ?owers from 1-800-FLOWERS, I’m not buying just books and ?owers. I’m buying an experience. I’m buying a Web site that’s easy to navigate, a simple purchasing process, con?dentiality and security when I use my credit card, cordial and helpful people on the other end of the phone when I call and an ability to ?x mistakes fast and without question. Too often, entrepreneurs think that customers just want a speci?c product or service, and they forget all the other expectations that customers have along with it. Entrepreneurs who are attuned to the range of customer https://fulcrumresources.net/tag/direct-response-marketing-agency-in-mumbai/ 4/10

5. 19/10/2020 Direct Response Marketing agency in mumbai Archives - Marketing Agency expectations surround their products and services with all the support, features, acts and information that add not only real value and utility but also comfort for their customers. Like Newton’s Laws that govern the physical universe or the periodic table that delineates the elements of nature, these three laws, in my experience, govern the marketing universe and delineate the elements that move products and service into the marketplace. Companies that understand and follow these laws will move forward, making discoveries and solidifying their competitive advantages. They will have satis?ed customers who keep coming back again and again, clamoring for more. Those that don’t will wind up like the inventors who tried to build a perpetual motion machine or the alchemists who tried to make gold out of lead—frustrated and defeated— because they keep trying to defy the laws of the universe. Door To Door Marketing [siteorigin_widget class="SiteOrigin_Widget_Image_Widget"] Face to Face Marketing and Door to Door Marketing  [/siteorigin_widget] Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face ?eld marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of ?eld marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business. Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive https://fulcrumresources.net/tag/direct-response-marketing-agency-in-mumbai/ 5/10

6. 19/10/2020 Direct Response Marketing agency in mumbai Archives - Marketing Agency to this marketing approach through supermarkets and public business places. The bene?t of this type of ?eld marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through ?ve stages. By attention, interest, desire, conviction and action.  And what else do you bene?t by using face to face marketing service? It gives you the chance to build a certain level of con?dence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers. While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.     You would be selling your zeal, emotions and passion We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all https://fulcrumresources.net/tag/direct-response-marketing-agency-in-mumbai/ 6/10

7. 19/10/2020 Direct Response Marketing agency in mumbai Archives - Marketing Agency methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence. Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling ?rst, when another sales representative attempts to gain agreement that a salesperson should visit. With the realization of telephone “Do Not Call” lists it is becoming increasingly more dif?cult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to- door canvassers to drive product sales and brand awareness. Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house. Hire and Train Door-to-Door Marketing Team If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you ?nd others who will be just as good (if not better) and will stick around and grow into important in?uencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like? First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled. Even if you think the candidate does have a lot of great experience working in the ?eld for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably https://fulcrumresources.net/tag/direct-response-marketing-agency-in-mumbai/ 7/10

8. 19/10/2020 Direct Response Marketing agency in mumbai Archives - Marketing Agency won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve ?gured out their own? It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers. home2home Marketing, Direct Response Marketing agency, Direct Response Marketing agency, Direct Response Marketing agency in pune, Door To Door Experiential marketing, Mall Promotions Interactive, local interactive activities, BTL promotional marketing, school promotional marketing, housing society promotional marketing, Mall promotional marketing, Direct Response Marketing agency in mumbai ]]> Who We Are We are a local marketing and sales agency that help small/medium sized businesses and Start up. Established for over 10 years, our clients vary in size and cover a wide variety of business sectors. we see ourselves as active members of the local community helping local businesses by providing a variety of ?eld marketing, btl marketing , door to door marketing, brand promotion, social media marketing, telemarketing, web and printed based marketing materials. Who We Work With We work with a varied range of customers across industries and disciplines including; FMCG, IT & Telecoms, Security &  Industry, Manufacturing and Estate Agencies. We aim to take your audience on a journey. Whether it’s helping to ?nd your next prospect or creating loyal fans for your brand, we aim to in?uence your target audience to ensure their next step is in the right direction towards your company.We offer a fantastic blend of marketing and technical expertise, which is why our team can gain a full understanding of your business and actually produce work that generates meaningful results.What makes a fresh and young marketing https://fulcrumresources.net/tag/direct-response-marketing-agency-in-mumbai/ 8/10

9. 19/10/2020 Direct Response Marketing agency in mumbai Archives - Marketing Agency company? At Fulcrum, it’s our team. We’ve managed to gather a unique band of strategic marketers, brand promotions and creative designers,  marketing specialists,?eldwork experts, online marketing team, and telemarketing professionals who work together to craft and carry out innovative marketing strategies for a wide variety of businesses in multiple industries nationwide. Fulcrum Resources Call Us :+91-8484008961 Email:- info@fulcrumresources.co.in GET IN TOUCH WITH US, WE WOULD LOVE TO DISCUSS YOUR MARKETING NEEDS. https://fulcrumresources.net/tag/direct-response-marketing-agency-in-mumbai/ 9/10

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