1 / 61

Shopper Marketing Agency in Mumbai

Shopper Marketing focuses on the customer at the point of purchase. It tries to make last minute appeals to customers at the moment when they are actually prepared to buy something. Unlike print, radio, or TV ads which can linger in the minds of customers for months, shopper marketing tries to make an immediate impact and directly influence behavior.<br><br>To know how Marketing Agency in Mumbai does Shopper Marketing Activities, visit - http://fulcrumresources.net/contact-us

rpr
Download Presentation

Shopper Marketing Agency in Mumbai

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 17/11/2020 shopper marketing agency Archives - Marketing Agency Tag: shopper marketing agency Home/shopper marketing agency Door to Door Marketing Strategy | Door to Door Marketing Plan | shopper marketing agency Balewadi Pune  February 13, 2020  dilipfulcrum shopper marketing agency Balewadi Pune Fulcrum Marketing is a strategic shopper marketing agency Balewadi Pune. Our team of marketing consultants also specialise in marketing planning and shopper marketing for all types of business of any size. MARKETING STRATEGY Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy. The best marketing strategy does not start with creative, it starts with a marketing process. The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow. The process looks at your whole business with the aim to maximise the potential by focussing on: https://fulcrumresources.net/tag/shopper-marketing-agency/ 1/61

  2. 17/11/2020 shopper marketing agency Archives - Marketing Agency reviewing your market conditions reviewing your current market challenges and capabilities identifying and maximising competitive advantage creating and amplifying market positioning developing new revenue sources maximising market communication techniques Business-to-Business Marketing Strategies What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry. Referral Programs Word of Mouth Plus Trade Shows Online Advertising Remarketing Search Engine Optimisation (SEO) Content Marketing Inbound Marketing Making Marketing Plans Happen A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.   SALES METHODOLOGIES Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. AIDA Method Need satisfaction https://fulcrumresources.net/tag/shopper-marketing-agency/ 2/61

  3. 17/11/2020 shopper marketing agency Archives - Marketing Agency AIDA is an acronym that stands for Attention, The need satisfaction technique is a question and Interest, Desire and Action. This is a method that answer technique to make the client to recognise the looks at the steps a client will undertake from when need for your offering. This then leads to the client they ?rst becomes aware of the product or service, agreeing that they have a need to be ful?lled, which to when they are making a purchase decision. leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client. Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something  Step process Depth Theory The 7 step process is a plan of action that starts at the planning and preparation to make the sale and Depth Theory is when a creation of trust occurs leads to after sale follow ups. The 7 steps are: between the buyer and seller. The seller uses 1.   Planning and preparation expertise in their product, service or industry to 2.   Introduction or opening create trust between themselves and the buyer. The 3.   Questioning client will see the salesperson as an expert in that 4.   Presentation area and will trust them to solve the issues that they 5.   Overcoming objections/negotiating have. 6.   Closing 7.   After-sales follow-up communication and shopper marketing management Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience ef?ciently through different information channels. There are many bene?ts of successfully managing these marketing communications, including, but not limited to: Implementing a shopper marketing Strategy   Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , shopper marketing agency Balewadi Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time. https://fulcrumresources.net/tag/shopper-marketing-agency/ 3/61

  4. 17/11/2020 shopper marketing agency Archives - Marketing Agency shopper marketing Strategy and Planning Implement your marketing plan Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens. Team And Resources Schedule It should also assess what resources you need. For The plan should include a schedule of key tasks. This example, you might need to think about what sets out what will be done, and by when. Refer to the brochures you need, and whether they need to be schedule as often as possible to avoid losing sight of available for distribution. You might also need to look your objectives under the daily workload. at how much time it takes to sell to customers and whether you have enough salespeople. Control Cost As well as setting out the schedule, the plan needs to The cost of everything in the plan needs to be say how it will be controlled. You need an individual included in a budget. If your ?nances are limited, your who takes responsibility for pushing things along. A plan will need to take that into account. Don’t spread good schedule and budget should make it easy to your marketing activities too thinly – it is better to monitor progress. When things fall behind schedule, concentrate your resources to make the most of your or costs overrun, you need to be ready to do budget. You may also want to link your marketing something about it and to adapt your plan budget to your sales forecast. accordingly. Door to Door Marketing Strategy Nowadays it’s very common to think of door to door sales as a dead technique. New generations don’t even know it actually exists. But what people don’t realize is that knocking on doors is actually the best training you can have in sales. It’s a tough activity, but it’ll teach you the best lessons to be successful in sales. Also, right now the majority of the marketing is done by e-mail, radio, and television; that’s why real human contact is sometimes more effective! Since people do not welcome strangers into their space with the most open mind (can you blame them?),  it can be dif?cult to boost sales without quali?ed strategies. https://fulcrumresources.net/tag/shopper-marketing-agency/ 4/61

  5. 17/11/2020 shopper marketing agency Archives - Marketing Agency So, if your knuckles are hurting, you might ?nd this advice really useful! Perfect your Pitch When starting your pitch, you need to make it clear what it is that you’re selling. Humans are emotion-based decision makers, so pitching your product with emotions is necessary. So let’s see in depth how this can be structured: Introduction: Introduce yourself! Usually a person builds an impression of you in 10 seconds. This is why being polite, smiling, and looking for eye contact is important. Questions: Now that you’re standing in front of the prospect, he/she might want to know why you’re there. So explain brie?y what you’re trying to sell, but remember, do not overwhelm with the core of the pitch. After this, it’s the moment to ask questions, know more about your customer, and get quali?ed answers. Present: Finally, you know what are your prospect needs, so it’s time to actually present your product. Try to engage the prospect, telling real experience from other customers, and qualifying your words on the base of the needs you just discovered. Remember to use the KISS method! (Keep It Short and Sweet) Close: If you said all the right things, it’s the closing moment. At this  moment, you need to let the prospect speak and to listen to his/her questions. You must overcome objections, and remember, by coming up with objections your customer is just asking for more reasons to buy. Door to Door Marketing Plan Key Pillars of the Door to Door Marketing Process Prospecting: The search for new customers is called prospecting. Prospects are essential to your sales funnel because you have to have new customers coming in to grow. Finding them is a crucial part of your sales process. Qualifying: Qualifying means you have identi?ed a need your prospect has that matches one of the features or bene?ts you offer. Qualifying prospects is to establish Pain (enough pain to buy), Budget (money to buy) and Decision (authority to buy). It requires a door-to-door salesman (or woman) to ask lot of open-ended questions and listen and respond to their answers. Pitching: When you make an offer and describe the bene?ts to your quali?ed prospect, it is called pitching. Knowing the lead’s needs is essential to your success. You provide a solution to their pain points and explain how your product makes their lives or jobs easier. https://fulcrumresources.net/tag/shopper-marketing-agency/ 5/61

  6. 17/11/2020 shopper marketing agency Archives - Marketing Agency Closing: Closing is when you ask the potential customer to buy your product or service. There are numerous ways to ask for business, and ?nding the one that works best for you and each quali?ed prospect is a vital skill for successful door-to-door sales. Follow-up: After the sale, the door-to-door salesperson should establish contact to ensure the customer received what they ordered, felt satis?ed, and received answers to any questions they might have. This is called follow-up. It is essential to establishing a relationship with your new customer, and the gateway to future opportunities with the customer, should their needs change. Marketing Execution – Plan, Execute, Track, Measure Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and shopper marketing agency Balewadi Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results. Create your marketing strategy Write a marketing execution plan Decide how to market your product or service to How to identify your objectives and write a plan that potential customers by developing a marketing will help your marketing generate sales, including strategy that positions your product to particular tactics and objectives customers Marketing your business in Pune Marketing on a tight budget How to market your business effectively in pune How to get the most out of a small or limited including researching your target audience and marketing budget using cost-effective marketing establishing new contacts methods such as Public Relations and online marketing Balewadi Pune https://fulcrumresources.net/tag/shopper-marketing-agency/ 6/61

  7. 17/11/2020 shopper marketing agency Archives - Marketing Agency shopper marketing agency Balewadi Pune Get in touch with us, we would love to discuss your marketing needs. We love a good coffee and a challenge, so would behappy to meet up with you face to face. Marketing Company in Pune Call Us :-08433772261 Balewadi Pune Email:- info@fulcrumresources.co.in   B2B Marketing:  Face To Face Marketing :  Product Sampling : Fulcrum is a magnet for face to face ?eld marketing is also Fulcrum are a highly businesses with well-de?ned called personal selling or door to door recommended provider goals and a desire to harness marketing, customers are met directly of product sampling staff. We the latest advantages that in order to sell their products, using specialise in the implementation marketing and technology can this method of ?eld marketing. of sampling campaigns using our offer. https://fulcrumresources.net/tag/shopper-marketing-agency/ 7/61

  8. 17/11/2020 shopper marketing agency Archives - Marketing Agency in house sampling team and logistical know-how. Dealer Marketing:  Guerrilla Marketing: Direct Marketing:   Dealer marketing is of utmost When it comes to guerrilla we can help with everything importance for the success of marketing the gloves are off. from planning and design to production any brand. For most brands, They are usually low budget and delivery ensuring your direct dealers, distributors and campaigns but with the right marketing campaigns are delivered on resellers are critical links to imagination and ideas they offer time to the highest quality. success. up some unprecedented results Retail Audits & Merchandising: Retail Marketing: Direct Selling :  Auditing takes the reps out off Fulcrum is a dynamic-retail the front line and away from the Much like product demonstrations marketing agency born in consumer. Auditing teams are these campaigns have brand reps or tradition, fueled by used by marketers to monitor ambassadors at the center of them. innovation, and living at the traditional marketing strategies The difference is it’s more about the intersection of commerce and that they put in place across selling of the product imagination. retail. Door To Door Marketing : Product Demonstrations: Street Marketing:  Nothing beats the reality that one gets when you can As mentioned already, demo days are a We will still need to spend time interact with potential clients popular tool of ?eld marketing. These interacting with people, face-to- face to face physically moving campaigns can stretch from as little as face, Street Marketing. Personal from door to door within a one week to 6 months however some interaction is what makes the community or household to are continuous and full time. world go around household, shopper marketing  shopper marketing agency Balewadi Pune https://fulcrumresources.net/tag/shopper-marketing-agency/ 8/61

  9. 17/11/2020 shopper marketing agency Archives - Marketing Agency The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board. Marketing Plan and Marketing Strategy shopper marketing | shopper marketing agency Balewadi Pune Balewadi ,  Pune Balewadi is one of the rapidly developing locality and is located in the western suburbs of Pune. It is very close to the industrial zones and the IT Hubs of Pune. The area has very good civic amenities and is very well connected to the other parts of the Pune City. It comes under the jurisdiction of Pune Municipal Corporation (PMC). Other prominent localities situated close to it are Wakad, Pimple Nilakh, Pimple Gurav, Pimple Saudagar, Thergaon, Baner, Aundh, Pashan, Khadki etc. The area has the famous Shree Shiv Chhatrapati Sports Complex and hosted the National Games of India in 1994 and Commonwealth Youth Games in 2008. A museum dedicated to Sachin Tendulkar is also planned in Balewadi. It has become a hot area for residential projects, mainly targeting the software professionals working in the nearby Hinjewadi Software Park and other nearby information technology parks/companies. The civic amenities have also improved. The industrial growth and the growth of the IT Sector have also led to the development of retail and hospitality sectors in the area. Some of the key residential projects in Balewadi are Nahar F Residences, Kunal Aspiree, Chintamani Concord Prima Domus, Marvel Cascada, Marvels Brisa, Park Express Phase II among others. Balewadi is one of the rapidly developing locality and is located in the western suburbs of Pune. It is very close to the industrial zones and the IT Hubs of Pune. The area has very good civic amenities and is very well connected to the other parts of the Pune City. It comes under the jurisdiction of Pune Municipal Corporation (PMC). Other prominent localities situated close to it are Wakad, Pimple Nilakh, Pimple Gurav, Pimple Saudagar, Thergaon, Baner, Aundh, Pashan, Khadki etc. The area has the famous Shree Shiv Chhatrapati Sports Complex and hosted the National Games of India in 1994 and Commonwealth Youth Games in 2008. A museum dedicated to Sachin Tendulkar is also planned in Balewadi. It has become a hot area for residential projects, mainly targeting the software professionals working in the nearby Hinjewadi Software Park and other nearby information technology parks/companies. The civic amenities have also improved. The industrial growth and the growth of the IT Sector have also led to the development of retail and hospitality sectors in the area. Some of the key residential projects in Balewadi are Nahar F Residences, Kunal Aspiree, Chintamani Concord Prima Domus, Marvel Cascada, Marvels Brisa, Park Express Phase II among others. Connectivity The area has an extensive bus service by PMPML and the Baner Bus Stand and the Shivajinagar Bus Stand lie in close vicinity. https://fulcrumresources.net/tag/shopper-marketing-agency/ 9/61

  10. 17/11/2020 shopper marketing agency Archives - Marketing Agency Balewadi has excellent connectivity to Pune International Airport, which is located at a distance of 20 km via Baner Road. The area is also connected to the Mumbai-Bangalore Highway. It has good accessibility through road network to other locations of Pune. There are a few major roads which run through the area namely The Pune Bypass Road, The Mumbai-Bangalore Highway, The Gopal Hari Deshmukh Marg and the Mumbai-Pune Expressway. Pimpri Railway Station, Kasarwadi Railway Station, Chinchwad Railway Station, Dapodi Railway Station are its nearby railway station. However, Pune Junction is the major railway station to Balewadi, situated at a driving distance of 16.4 km via NH48. Factors for past growth Due to presence of various IT majors and other multinational companies, the city of Pune has been witnessing a rapid growth in in?ow of working population from outside the city. As a result, there has been a surge in the demand for residential apartments in Balewadi. Its proximity to Pune International Airport, Pune Junction along with major IT Hubs such as Hinjewadi IT Park have been a plus point for Balewadi, driving residential demand and consistent rental yield. Employment hubs near Balewadi Prabhavee Tech Park – approx 2.8 km Pune IT Park – approx 9 km RMZ Westend – approx 5.5 km Nanospace IT Park – approx 5.2 km Infra Development (Social & Physical) Balewadi offers very good social infrastructure to its residents. Some of the reputed schools in Balewadi include Wisdom World School, Indira National School, VIBGYOR High School, Euro School Wakad, SNBP International School and Pawar Public School. It also house some famous colleges nearby. These are PCCOE – Pimpri Chinchwad College of Engineering, Dr. D.Y. Patil Dental College & Hospital, MIT Arts, Commerce, and Science College, Rajarshi Shahu College of Engineering, Indira College of Commerce And Science among others. Healthcare facilities are also good in the locality. Some of the leading hospitals in Balewadi include Sanjeevani Hospital, Lifepoint Multispeciality Hospital, Apex Hospital, Lotus Multispeciality Hospital, Shree Shakti Hospital and Aditya Birla Memorial Hospital to name a few. The shopping needs of the residents are catered to by malls in Balewadi such as Suyash Mall, Atria Mall, Centriole Mall, Vision 9 and City Mall. The locality also houses retail outlets of national and international brands such as Amul Retail Outlet, My Jio Store, Chroma, Raymond Retail Shop, Reliance Digital, Planet Fashion etc.   Marketing Company in KOTHRUD Marketing Company in Koregaon Park Marketing Company in Aundh Marketing Company in Wakad shopper marketing agency Balewadi Pune https://fulcrumresources.net/tag/shopper-marketing-agency/ 10/61

  11. 17/11/2020 shopper marketing agency Archives - Marketing Agency Marketing Company in Kondhwa Marketing Company in Kondhwa Budruk Marketing Company in Kharadi Marketing Company in Katraj Marketing Company in Kalyani Nagar Marketing Company in Kalewadi Marketing Company in Hinjewadi Marketing Company in Dhayari Marketing Company in Dhanori Marketing Company in Deccan Gymkhana Marketing Company in Chikhali Marketing Company in Camp Marketing Company in Bavdhan Marketing Company in Undri Marketing Company in Pimpri Chinchwad Marketing Company in Wagholi Marketing Company in Talegaon Dabhade Marketing Company in Sinhagad Road Marketing Company in Shivajinagar Marketing Company in Pimpri Marketing Company in Pimple Saudagar Marketing Company in Pimple Nilakh Marketing Company in Pashan Marketing Company in NIBM Marketing Company in NIBM Annexe Marketing Company in Mundhwa Marketing Company in Magarpatta shopper marketing agency Balewadi Pune Marketing Company in Hadapsar Marketing Company in Balewadi KOTHRUD Koregaon Park Kondhwa Kondhwa Budruk Kharadi Katraj Kalyani Nagar Aundh Wakad Wagholi Talegaon Dabhade Sinhagad Road Shivajinagar Pimpri Pune Pimpri-Chinchwad Aurangabad Kolhapur Nashik https://fulcrumresources.net/tag/shopper-marketing-agency/ 11/61

  12. 17/11/2020 shopper marketing agency Archives - Marketing Agency Nagpur Kalewadi Hinjewadi Dhayari Dhanori Deccan Gymkhana Chikhali Camp Bavdhan Undri Pimpri Chinchwad Pimple Saudagar Pimple Nilakh Pashan NIBM NIBM Annexe Mundhwa Magarpatta Ahmednagar Akola Amravati Hadapsar Balewadi Sales Dedicated Marketing Team Field Marketing Field Sales Merchant & Seller Door To Door Marketing Direct selling Acquisition Face To Face Marketing Door to Door Sales Street Marketing B To B Marketing Sales Staff Shopping Centre Marketing Dealer Marketing B2B Sales Door To Door Marketing Retail Marketing – The New Sales Promotion Direct Marketing Retaility Sales Coupons B To B Marketing Mobile App Marketing promotions Direct Response Marketing Merchant Acquiring consumer sales Street Team Marketing Customer Acquisition promotions   shopper marketing, shopper marketing agency, shopper marketing agency Balewadi, shopper marketing agency Balewadi Pune, Balewadi, Pune, Door to Door Marketing Strategy, Door to Door Marketing Plan Developing an Annual Marketing Plan and Marketing Strategy | Sales Management strategy For pune  January 27, 2020  dilipfulcrum https://fulcrumresources.net/tag/shopper-marketing-agency/ 12/61

  13. 17/11/2020 shopper marketing agency Archives - Marketing Agency Developing an Annual Marketing Plan and Marketing Strategy shopper marketing agency Warje Pune Fulcrum Marketing is a strategic shopper marketing agency Warje Pune. Our team of marketing consultants also specialise in marketing planning and shopper marketing for all types of business of any size. MARKETING STRATEGY Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy. The best marketing strategy does not start with creative, it starts with a marketing process. The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership. Overview Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow. The process looks at your whole business with the aim to maximise the potential by focussing on: reviewing your market conditions reviewing your current market challenges and capabilities identifying and maximising competitive advantage creating and amplifying market positioning developing new revenue sources maximising market communication techniques Action Orientated Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing https://fulcrumresources.net/tag/shopper-marketing-agency/ 13/61

  14. 17/11/2020 shopper marketing agency Archives - Marketing Agency interaction with the Fulcrum team. At the end of the process, you must own the strategy and be able work the plan yourself. You are left with a growth system which is repeatable over time to achieve consistent growth. Companies effectively implementing this program often achieve more than 25% ongoing growth per annum. Your Challenges Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you. Approach The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market. Bene?ts Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through speci?c actions to implement, or the Fulcrum team implement them for you. Development Process Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address speci?c growth challenges and opportunities. 1. Seek and learn. Information Gathering – The ?rst step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential? 2. Set the hypothesis. Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are https://fulcrumresources.net/tag/shopper-marketing-agency/ 14/61

  15. 17/11/2020 shopper marketing agency Archives - Marketing Agency practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business. 3. Set the course. Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and speci?c actions stemming from the strategies. 4. Build a foundation. This stage involves developing a compelling ‘marketing tool box’ that clearly de?nes your value to the target audience and creates appropriate messages and triggers to sale. 5. Implement and educate. The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources. Business-to-Business Marketing Strategies What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry. Referral Programs Word of Mouth Plus Trade Shows Online Advertising Remarketing Search Engine Optimisation (SEO) Content Marketing Inbound Marketing Choosing the Right Marketing Agency: Marketing Execution Vs Marketing Strategy If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a https://fulcrumresources.net/tag/shopper-marketing-agency/ 15/61

  16. 17/11/2020 shopper marketing agency Archives - Marketing Agency different type of agency. For example, if you are more likely to be doing TV, radio or magazine advertising you will likely need a traditional advertising agency. If it sits more in the digital realm, with a lot of Google AdWords or YouTube commercials, then a digital advertising agency is probably for you. Alternatively, you may simply need a graphic designer to bring your ideas to life. Making Marketing Plans Happen A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step. Developing an Annual Marketing Plan and Marketing Strategy Make your business New Year resolution to start the year with an integrated marketing plan that clearly outlines your business objectives and the marketing strategies and tactics you plan to use to achieve them An annual marketing plan helps keep businesses on track with goals and objectives for the year and ensures that marketing opportunities and budgets are maximized. Developing a marketing plan that you revisit every year is the key to success year after year. A solid annual marketing plan should be structured with a disciplined approach to reaching your business goals and objectives, yet ?exible enough to adapt to changing market conditions and business opportunities throughout the year. Start Annual Marketing Planning by Reviewing Previous Year Marketing Performance Before you begin the annual planning process for the coming year’s marketing efforts, you’ll want to take a close look at how you performed over the current year. Even if you did not have a structured marketing plan in place https://fulcrumresources.net/tag/shopper-marketing-agency/ 16/61

  17. 17/11/2020 shopper marketing agency Archives - Marketing Agency previously, you should be able to review past marketing activities and results. Here are some questions to ask when evaluating the performance of a previous annual marketing plan or year’s activities: Did you achieve desired results from your marketing efforts (such as improved brand recognition, X number of leads generated or sales/revenue ?gures)? Which speci?c marketing activities were effective? Which speci?c marketing activities were not effective? Should you reallocate resources to better performing targets, markets or marketing tactics? Has your target market, audience or geographic area changed over the year? Were you able to stay within a marketing budget at the end of the year? What areas of your marketing budget do you need to cut costs in for the coming year? What areas of your marketing budget do you want to invest more in for the coming year? The answers to questions about your previous year’s marketing plan will play a big part in building an annual marketing plan for the coming year. Each year adjustments should be made to your marketing planning efforts that incorporate learning from the past – what works or what doesn’t work. Develop Essential Components of an Annual Marketing Plan A marketing plan is a written document that contains a business’ marketing strategies and tactics. The ?rst step in developing an annual marketing plan is getting organized. Make a list of all the marketing components or categories that are important for your business. Typical components in a marketing plan include: Advertising (print and/or online) Branding and Graphics (promotional giveaway items, photography, video production, graphic development) Collateral (sell sheets, brochures, business cards) Events (trade shows, webinars) Direct Marketing (email, direct mail, list generation, promotional incentives/contests) Public Relations (press release distribution, PR agency) Research (focus groups, surveys, marketing reference books) Social Media (social media networks) Website (search engine optimization, web development/hosting) Of course the actual components for your business may vary depending on your business, industry and marketing budget. The important thing is to identify all the potential components in your annual marketing plan so you can decide how you plan to address those components for your business. Even if you do not plan to allocate budget for https://fulcrumresources.net/tag/shopper-marketing-agency/ 17/61

  18. 17/11/2020 shopper marketing agency Archives - Marketing Agency a category – like social media – it should be included if you have any marketing efforts planned for the category so strategies and tactics can be outlined in an integrated planning approach. De?ne Marketing Plan Strategies, Tactics and Budget Once marketing components are outlined for the business, all potential strategies and tactics should be de?ned per category or component. Here is an example of de?ning strategies and tactics for the “advertising” category: Marketing Category: Advertising Strategy #1 – Drive traf?c to website via online advertising Tactic # 1 – Google Adwords Tactic #2 – Banner ads on industry association website Tactic #3 – Internet yellow pages ads Each tactic will also need to have an allocated budget, if applicable. The marketing plan should include ?elds to capture your allocated budget, actual spend and budget variance so that you can track throughout the year and make any adjustments needed. For example, if you are tracking under budget in one category you can shift funds to another category where you may be tracking over budget. Flexibility to adapt an annual marketing plan throughout the year is important to adapt to a changing business environment and be “opportunistic” in marketing efforts. Be sure to take advantage of tracking mechanisms for marketing efforts whenever possible – such as unique 800 numbers or website analytic reports – so that you can make adjustments to maximize performance of campaigns (or dump marketing efforts that are not producing desired results). Goals should also be set for all areas of a marketing plan so that you can measure the performance of marketing tactics against business objectives. SALES METHODOLOGIES Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales methods There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it. https://fulcrumresources.net/tag/shopper-marketing-agency/ 18/61

  19. 17/11/2020 shopper marketing agency Archives - Marketing Agency AIDA Method Need satisfaction AIDA is an acronym that stands for Attention, The need satisfaction technique is a question and Interest, Desire and Action. This is a method that answer technique to make the client to recognise the looks at the steps a client will undertake from when need for your offering. This then leads to the client they ?rst becomes aware of the product or service, agreeing that they have a need to be ful?lled, which to when they are making a purchase decision. leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client. Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something  Step process Depth Theory The 7 step process is a plan of action that starts at the planning and preparation to make the sale and Depth Theory is when a creation of trust occurs leads to after sale follow ups. The 7 steps are: between the buyer and seller. The seller uses 1.   Planning and preparation expertise in their product, service or industry to 2.   Introduction or opening create trust between themselves and the buyer. The 3.   Questioning client will see the salesperson as an expert in that 4.   Presentation area and will trust them to solve the issues that they 5.   Overcoming objections/negotiating have. 6.   Closing 7.   After-sales follow-up communication and shopper marketing management Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience ef?ciently through different information channels. There are many bene?ts of successfully managing these marketing communications, including, but not limited to: A higher Return on Investment  (ROI) Reaching more of your target audience Reduced costs for shopper marketing Types of market segmentation: Demographic segmentation: gender, age, income, education, occupation Geographic segmentation: city, state, country Psychographic segmentation: attitudes, values, attitudes, lifestyle Behavioural segmentation: purchasing patterns, loyalty status https://fulcrumresources.net/tag/shopper-marketing-agency/ 19/61

  20. 17/11/2020 shopper marketing agency Archives - Marketing Agency Implementing a shopper marketing Strategy   Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , shopper marketing agency Warje Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time. shopper marketing Strategy and Planning Implement your marketing plan Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens. Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload. Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople. Cost The cost of everything in the plan needs to be included in a budget. If your ?nances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast. Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor https://fulcrumresources.net/tag/shopper-marketing-agency/ 20/61

  21. 17/11/2020 shopper marketing agency Archives - Marketing Agency progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.   Marketing Execution – Plan, Execute, Track, Measure Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and shopper marketing agency Warje Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results. Create your marketing strategy Write a marketing execution plan Decide how to market your product or service to How to identify your objectives and write a plan that potential customers by developing a marketing will help your marketing generate sales, including strategy that positions your product to particular tactics and objectives customers Marketing your business in Pune Marketing on a tight budget How to market your business effectively in pune How to get the most out of a small or limited including researching your target audience and marketing budget using cost-effective marketing establishing new contacts methods such as Public Relations and online marketing Warje Pune https://fulcrumresources.net/tag/shopper-marketing-agency/ 21/61

  22. 17/11/2020 shopper marketing agency Archives - Marketing Agency shopper marketing agency Warje Pune Get in touch with us, we would love to discuss your marketing needs. We love a good coffee and a challenge, so would behappy to meet up with you face to face. Marketing Company in Pune Call Us :-08433772261 Warje Pune Email:- info@fulcrumresources.co.in   B2B Marketing:  Face To Face Marketing :  Product Sampling : Fulcrum is a magnet for face to face ?eld marketing is also Fulcrum are a highly businesses with well-de?ned called personal selling or door to door recommended provider goals and a desire to harness marketing, customers are met directly of product sampling staff. We the latest advantages that in order to sell their products, using specialise in the implementation marketing and technology can this method of ?eld marketing. of sampling campaigns using our offer. https://fulcrumresources.net/tag/shopper-marketing-agency/ 22/61

  23. 17/11/2020 shopper marketing agency Archives - Marketing Agency in house sampling team and logistical know-how. Dealer Marketing:  Guerrilla Marketing: Direct Marketing:   Dealer marketing is of utmost When it comes to guerrilla we can help with everything importance for the success of marketing the gloves are off. from planning and design to production any brand. For most brands, They are usually low budget and delivery ensuring your direct dealers, distributors and campaigns but with the right marketing campaigns are delivered on resellers are critical links to imagination and ideas they offer time to the highest quality. success. up some unprecedented results Retail Audits & Merchandising: Retail Marketing: Direct Selling :  Auditing takes the reps out off Fulcrum is a dynamic-retail the front line and away from the Much like product demonstrations marketing agency born in consumer. Auditing teams are these campaigns have brand reps or tradition, fueled by used by marketers to monitor ambassadors at the center of them. innovation, and living at the traditional marketing strategies The difference is it’s more about the intersection of commerce and that they put in place across selling of the product imagination. retail. Door To Door Marketing : Product Demonstrations: Street Marketing:  Nothing beats the reality that one gets when you can As mentioned already, demo days are a We will still need to spend time interact with potential clients popular tool of ?eld marketing. These interacting with people, face-to- face to face physically moving campaigns can stretch from as little as face, Street Marketing. Personal from door to door within a one week to 6 months however some interaction is what makes the community or household to are continuous and full time. world go around household, shopper marketing  shopper marketing agency Warje Pune https://fulcrumresources.net/tag/shopper-marketing-agency/ 23/61

  24. 17/11/2020 shopper marketing agency Archives - Marketing Agency The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board. Marketing Plan and Marketing Strategy shopper marketing | shopper marketing agency Warje Pune Warje ,  Pune Warje is one of the suburbs of Pune, Maharashtra, India. Warje junction is popularly known as Warje Chowk and is located in between the Pune’s Chandni Chowk entry and Katraj entry on the Katraj-Dehu Road Bypass. Warje is one of the suburbs of Pune, Maharashtra, India. Warje junction is popularly known as Warje Chowk and is located in between the Pune’s Chandni Chowk entry and Katraj entry on the Katraj-Dehu Road Bypass. Pune railway station is around 15 kms and Pune airport is around 23 kms from Warje. Located approximately about 10 kms from center of Pune is on the banks of Mutha river, dense forest and also has close proximity to western hills. Warje is the only place standing as a communication point between Singhgad fort and Pune city. The locality has extensive network of local municipal city buses to all parts of the city. The Warje ?y-over bridge, Ganpati temple at the west of the town are few of the attractions in Warje. The famous Khadakwasla dam which is one of the sources of Pune’s drinking water and the National Defence Academy (India) is located at Warje. Having very close proximity to Pune city real estate prices have seen a sharp rise in recent times. Launch of several big housing complexes from reputed banners has resulted in population booming. Some of the Residential Projects at Warje are listed below: Sneha Paradise Rahul Park Atul Nagar Runwal Panorama Suyog Shivnarayan   https://fulcrumresources.net/tag/shopper-marketing-agency/ 24/61

  25. 17/11/2020 shopper marketing agency Archives - Marketing Agency Marketing Company in KOTHRUD Marketing Company in Koregaon Park Marketing Company in Kondhwa Marketing Company in Kondhwa Budruk Marketing Company in Kharadi Marketing Company in Katraj Marketing Company in Kalyani Nagar Marketing Company in Kalewadi Marketing Company in Hinjewadi Marketing Company in Dhayari Marketing Company in Dhanori Marketing Company in Deccan Gymkhana Marketing Company in Chikhali Marketing Company in Camp Marketing Company in Bavdhan Marketing Company in Undri Marketing Company in Pimpri Chinchwad Marketing Company in Aundh Marketing Company in Wakad Marketing Company in Wagholi Marketing Company in Talegaon Dabhade Marketing Company in Sinhagad Road Marketing Company in Shivajinagar Marketing Company in Pimpri Marketing Company in Pimple Saudagar Marketing Company in Pimple Nilakh Marketing Company in Pashan Marketing Company in NIBM Marketing Company in NIBM Annexe Marketing Company in Mundhwa Marketing Company in Magarpatta shopper marketing agency Warje Pune shopper marketing agency Warje Pune Marketing Company in Hadapsar Marketing Company in Balewadi KOTHRUD Koregaon Park Kondhwa Aundh Wakad Wagholi Pune Pimpri-Chinchwad https://fulcrumresources.net/tag/shopper-marketing-agency/ 25/61

  26. 17/11/2020 shopper marketing agency Archives - Marketing Agency Aurangabad Kondhwa Budruk Kharadi Katraj Kalyani Nagar Kalewadi Hinjewadi Dhayari Dhanori Deccan Gymkhana Chikhali Camp Bavdhan Undri Pimpri Chinchwad Talegaon Dabhade Sinhagad Road Shivajinagar Pimpri Pimple Saudagar Pimple Nilakh Pashan NIBM NIBM Annexe Mundhwa Magarpatta Kolhapur Nashik Nagpur Ahmednagar Akola Amravati Hadapsar Balewadi Sales Dedicated Marketing Team Field Marketing Field Sales Merchant & Seller Door To Door Marketing Direct selling Acquisition Face To Face Marketing Door to Door Sales Street Marketing B To B Marketing Sales Staff Shopping Centre Marketing Dealer Marketing B2B Sales Door To Door Marketing Retail Marketing – The New Sales Promotion Direct Marketing Retaility Sales Coupons B To B Marketing Mobile App Marketing promotions Direct Response Marketing Merchant Acquiring consumer sales Street Team Marketing Customer Acquisition promotions   shopper marketing, shopper marketing agency, shopper marketing agency Warje, shopper marketing agency Warje Pune, Warje, Pune Developing an Annual Marketing Plan and Marketing Strategy | Loyalty Card strategy For pune https://fulcrumresources.net/tag/shopper-marketing-agency/ 26/61

  27. 17/11/2020 shopper marketing agency Archives - Marketing Agency  January 13, 2020  dilipfulcrum Developing an Annual Marketing Plan and Marketing Strategy shopper marketing agency Dhanori Pune Fulcrum Marketing is a strategic shopper marketing agency Dhanori Pune. Our team of marketing consultants also specialise in marketing planning and shopper marketing for all types of business of any size. MARKETING STRATEGY Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy. The best marketing strategy does not start with creative, it starts with a marketing process. The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership. Overview Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow. The process looks at your whole business with the aim to maximise the potential by focussing on: reviewing your market conditions reviewing your current market challenges and capabilities identifying and maximising competitive advantage creating and amplifying market positioning developing new revenue sources maximising market communication techniques Action Orientated https://fulcrumresources.net/tag/shopper-marketing-agency/ 27/61

  28. 17/11/2020 shopper marketing agency Archives - Marketing Agency Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team. At the end of the process, you must own the strategy and be able work the plan yourself. You are left with a growth system which is repeatable over time to achieve consistent growth. Companies effectively implementing this program often achieve more than 25% ongoing growth per annum. Your Challenges Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you. Approach The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market. Bene?ts Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through speci?c actions to implement, or the Fulcrum team implement them for you. Development Process Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address speci?c growth challenges and opportunities. 1. Seek and learn. Information Gathering – The ?rst step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential? 2. Set the hypothesis. https://fulcrumresources.net/tag/shopper-marketing-agency/ 28/61

  29. 17/11/2020 shopper marketing agency Archives - Marketing Agency Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business. 3. Set the course. Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and speci?c actions stemming from the strategies. 4. Build a foundation. This stage involves developing a compelling ‘marketing tool box’ that clearly de?nes your value to the target audience and creates appropriate messages and triggers to sale. 5. Implement and educate. The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources. Business-to-Business Marketing Strategies What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry. Referral Programs Word of Mouth Plus Trade Shows Online Advertising Remarketing Search Engine Optimisation (SEO) Content Marketing Inbound Marketing Choosing the Right Marketing Agency: Marketing Execution Vs Marketing Strategy https://fulcrumresources.net/tag/shopper-marketing-agency/ 29/61

  30. 17/11/2020 shopper marketing agency Archives - Marketing Agency If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency. For example, if you are more likely to be doing TV, radio or magazine advertising you will likely need a traditional advertising agency. If it sits more in the digital realm, with a lot of Google AdWords or YouTube commercials, then a digital advertising agency is probably for you. Alternatively, you may simply need a graphic designer to bring your ideas to life. Making Marketing Plans Happen A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step. Developing an Annual Marketing Plan and Marketing Strategy Make your business New Year resolution to start the year with an integrated marketing plan that clearly outlines your business objectives and the marketing strategies and tactics you plan to use to achieve them An annual marketing plan helps keep businesses on track with goals and objectives for the year and ensures that marketing opportunities and budgets are maximized. Developing a marketing plan that you revisit every year is the key to success year after year. A solid annual marketing plan should be structured with a disciplined approach to reaching your business goals and objectives, yet ?exible enough to adapt to changing market conditions and business opportunities throughout the year. Start Annual Marketing Planning by Reviewing Previous Year Marketing Performance https://fulcrumresources.net/tag/shopper-marketing-agency/ 30/61

  31. 17/11/2020 shopper marketing agency Archives - Marketing Agency Before you begin the annual planning process for the coming year’s marketing efforts, you’ll want to take a close look at how you performed over the current year. Even if you did not have a structured marketing plan in place previously, you should be able to review past marketing activities and results. Here are some questions to ask when evaluating the performance of a previous annual marketing plan or year’s activities: Did you achieve desired results from your marketing efforts (such as improved brand recognition, X number of leads generated or sales/revenue ?gures)? Which speci?c marketing activities were effective? Which speci?c marketing activities were not effective? Should you reallocate resources to better performing targets, markets or marketing tactics? Has your target market, audience or geographic area changed over the year? Were you able to stay within a marketing budget at the end of the year? What areas of your marketing budget do you need to cut costs in for the coming year? What areas of your marketing budget do you want to invest more in for the coming year? The answers to questions about your previous year’s marketing plan will play a big part in building an annual marketing plan for the coming year. Each year adjustments should be made to your marketing planning efforts that incorporate learning from the past – what works or what doesn’t work. Develop Essential Components of an Annual Marketing Plan A marketing plan is a written document that contains a business’ marketing strategies and tactics. The ?rst step in developing an annual marketing plan is getting organized. Make a list of all the marketing components or categories that are important for your business. Typical components in a marketing plan include: Advertising (print and/or online) Branding and Graphics (promotional giveaway items, photography, video production, graphic development) Collateral (sell sheets, brochures, business cards) Events (trade shows, webinars) Direct Marketing (email, direct mail, list generation, promotional incentives/contests) Public Relations (press release distribution, PR agency) Research (focus groups, surveys, marketing reference books) Social Media (social media networks) Website (search engine optimization, web development/hosting) https://fulcrumresources.net/tag/shopper-marketing-agency/ 31/61

  32. 17/11/2020 shopper marketing agency Archives - Marketing Agency Of course the actual components for your business may vary depending on your business, industry and marketing budget. The important thing is to identify all the potential components in your annual marketing plan so you can decide how you plan to address those components for your business. Even if you do not plan to allocate budget for a category – like social media – it should be included if you have any marketing efforts planned for the category so strategies and tactics can be outlined in an integrated planning approach. De?ne Marketing Plan Strategies, Tactics and Budget Once marketing components are outlined for the business, all potential strategies and tactics should be de?ned per category or component. Here is an example of de?ning strategies and tactics for the “advertising” category: Marketing Category: Advertising Strategy #1 – Drive traf?c to website via online advertising Tactic # 1 – Google Adwords Tactic #2 – Banner ads on industry association website Tactic #3 – Internet yellow pages ads Each tactic will also need to have an allocated budget, if applicable. The marketing plan should include ?elds to capture your allocated budget, actual spend and budget variance so that you can track throughout the year and make any adjustments needed. For example, if you are tracking under budget in one category you can shift funds to another category where you may be tracking over budget. Flexibility to adapt an annual marketing plan throughout the year is important to adapt to a changing business environment and be “opportunistic” in marketing efforts. Be sure to take advantage of tracking mechanisms for marketing efforts whenever possible – such as unique 800 numbers or website analytic reports – so that you can make adjustments to maximize performance of campaigns (or dump marketing efforts that are not producing desired results). Goals should also be set for all areas of a marketing plan so that you can measure the performance of marketing tactics against business objectives. SALES METHODOLOGIES Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales methods https://fulcrumresources.net/tag/shopper-marketing-agency/ 32/61

  33. 17/11/2020 shopper marketing agency Archives - Marketing Agency There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it. AIDA Method Need satisfaction AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that The need satisfaction technique is a question and looks at the steps a client will undertake from when answer technique to make the client to recognise the they ?rst becomes aware of the product or service, need for your offering. This then leads to the client to when they are making a purchase decision. agreeing that they have a need to be ful?lled, which leads to you showing them how your offer can satisfy Attention – Get the other person’s interest their needs. This method is based on a win-win Interest – Spark their curiosity approach for both the sales person and the client. Desire – Create the need Action – Get them to commit to something  Step process Depth Theory The 7 step process is a plan of action that starts at the planning and preparation to make the sale and Depth Theory is when a creation of trust occurs leads to after sale follow ups. The 7 steps are: between the buyer and seller. The seller uses 1.   Planning and preparation expertise in their product, service or industry to 2.   Introduction or opening create trust between themselves and the buyer. The 3.   Questioning client will see the salesperson as an expert in that 4.   Presentation area and will trust them to solve the issues that they 5.   Overcoming objections/negotiating have. 6.   Closing 7.   After-sales follow-up communication and shopper marketing management Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience ef?ciently through different information channels. There are many bene?ts of successfully managing these marketing communications, including, but not limited to: A higher Return on Investment  (ROI) Reaching more of your target audience Reduced costs for shopper marketing Types of market segmentation: https://fulcrumresources.net/tag/shopper-marketing-agency/ 33/61

  34. 17/11/2020 shopper marketing agency Archives - Marketing Agency Demographic segmentation: gender, age, income, education, occupation Geographic segmentation: city, state, country Psychographic segmentation: attitudes, values, attitudes, lifestyle Behavioural segmentation: purchasing patterns, loyalty status Implementing a shopper marketing Strategy   Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , shopper marketing agency Dhanori Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time. shopper marketing Strategy and Planning Implement your marketing plan Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens. Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload. Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople. Cost The cost of everything in the plan needs to be included in a budget. If your ?nances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast. https://fulcrumresources.net/tag/shopper-marketing-agency/ 34/61

  35. 17/11/2020 shopper marketing agency Archives - Marketing Agency Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.   Marketing Execution – Plan, Execute, Track, Measure Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and shopper marketing agency Dhanori Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results. Create your marketing strategy Write a marketing execution plan Decide how to market your product or service to How to identify your objectives and write a plan that potential customers by developing a marketing will help your marketing generate sales, including strategy that positions your product to particular tactics and objectives customers Marketing your business in Pune Marketing on a tight budget How to market your business effectively in pune How to get the most out of a small or limited including researching your target audience and marketing budget using cost-effective marketing establishing new contacts methods such as Public Relations and online marketing Dhanori Pune https://fulcrumresources.net/tag/shopper-marketing-agency/ 35/61

  36. 17/11/2020 shopper marketing agency Archives - Marketing Agency shopper marketing agency Dhanori Pune Get in touch with us, we would love to discuss your marketing needs. We love a good coffee and a challenge, so would behappy to meet up with you face to face. Marketing Company in Pune Call Us :-08433772261 Dhanori Pune Email:- info@fulcrumresources.co.in   B2B Marketing:  Face To Face Marketing :  Product Sampling : Fulcrum is a magnet for face to face ?eld marketing is also Fulcrum are a highly businesses with well-de?ned called personal selling or door to door recommended provider goals and a desire to harness marketing, customers are met directly of product sampling staff. We the latest advantages that in order to sell their products, using specialise in the implementation marketing and technology can this method of ?eld marketing. of sampling campaigns using our offer. https://fulcrumresources.net/tag/shopper-marketing-agency/ 36/61

  37. 17/11/2020 shopper marketing agency Archives - Marketing Agency in house sampling team and logistical know-how. Dealer Marketing:  Guerrilla Marketing: Direct Marketing:   Dealer marketing is of utmost When it comes to guerrilla we can help with everything importance for the success of marketing the gloves are off. from planning and design to production any brand. For most brands, They are usually low budget and delivery ensuring your direct dealers, distributors and campaigns but with the right marketing campaigns are delivered on resellers are critical links to imagination and ideas they offer time to the highest quality. success. up some unprecedented results Retail Audits & Merchandising: Retail Marketing: Direct Selling :  Auditing takes the reps out off Fulcrum is a dynamic-retail the front line and away from the Much like product demonstrations marketing agency born in consumer. Auditing teams are these campaigns have brand reps or tradition, fueled by used by marketers to monitor ambassadors at the center of them. innovation, and living at the traditional marketing strategies The difference is it’s more about the intersection of commerce and that they put in place across selling of the product imagination. retail. Door To Door Marketing : Product Demonstrations: Street Marketing:  Nothing beats the reality that one gets when you can As mentioned already, demo days are a We will still need to spend time interact with potential clients popular tool of ?eld marketing. These interacting with people, face-to- face to face physically moving campaigns can stretch from as little as face, Street Marketing. Personal from door to door within a one week to 6 months however some interaction is what makes the community or household to are continuous and full time. world go around household, shopper marketing  shopper marketing agency Dhanori Pune https://fulcrumresources.net/tag/shopper-marketing-agency/ 37/61

  38. 17/11/2020 shopper marketing agency Archives - Marketing Agency The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board. Marketing Plan and Marketing Strategy shopper marketing | shopper marketing agency Dhanori Pune Dhanori ,  Pune Overview Dhanori situated in the north-western parts of Pune. The locality comes under the jurisdiction of Pune Municipal Corporation (PMC). In last few years Dhanori has witnessed great growth and you can spot it by the increasing interest of developers that are launching projects in this areas. Developers usually pick areas with great potential for development. The good geographical placement of Dhanori has made it a favoured location among the working population in and around east Pune. The locality enjoys good connectivity to the airport, railway station, and key destinations such as Koregaon Park, Viman Nagar, Kharadi, Kalyani Nagar, Magarpatta City and more. Seven to eight years back, Dhanori, was an unexplored location of Pune. Its transformation from a small district to a fully-developed residential locality is really desirable. With the widening and concreting of all approach roads from Shivaji Nagar to Dhanori Road and other infrastructural development, it has become one of the most promising destinations to invest in the city. Other prominent localities situated close to Dhanori are Vishrantwadi, Khese Park, Lohegaon, Viman Nagar, Yerwada, Phulenagar, Khadki, Vadgaon Sheri, Aundh, Kharadi etc. Furthermore, the locality is situated close to several industries and IT companies present in Vishrantwadi, Yerwada, Koregaon Park and Kharadi. Some of the key residential projects in Dhanori are Shreeram Aashiyana, Shreeram Classics, Akshay Savera among others. Dhanori situated in the north-western parts of Pune. The locality comes under the jurisdiction of Pune Municipal Corporation (PMC). In last few years Dhanori has witnessed great growth and you can spot it by the increasing interest of developers that are launching projects in this areas. Developers usually pick areas with great potential for development. The good geographical placement of Dhanori has made it a favoured location among the working population in and around east Pune. The locality enjoys good connectivity to the airport, railway station, and key destinations such as Koregaon Park, Viman Nagar, Kharadi, Kalyani Nagar, Magarpatta City and more. Seven to eight years back, Dhanori, was an unexplored location of Pune. Its transformation from a small district to a fully-developed residential locality is really desirable. With the widening and concreting of all approach roads from Shivaji Nagar to Dhanori Road and other infrastructural development, it has become one of the most promising destinations to invest in the city. Other prominent localities situated close to Dhanori are Vishrantwadi, Khese Park, Lohegaon, Viman Nagar, Yerwada, Phulenagar, Khadki, Vadgaon Sheri, Aundh, Kharadi etc. Furthermore, the locality is situated close to several industries and IT companies present in Vishrantwadi, https://fulcrumresources.net/tag/shopper-marketing-agency/ 38/61

  39. 17/11/2020 shopper marketing agency Archives - Marketing Agency Yerwada, Koregaon Park and Kharadi. Some of the key residential projects in Dhanori are Shreeram Aashiyana, Shreeram Classics, Akshay Savera among others. Connectivity Dhanori has amazing connectivity to all the urban prime locations in Pune like Viman Nagar, Kharadi, Yerwada, Wagholi, Koregaon Park, Kalyani Nagar etc. It is very close to the airport. It enjoys close proximity to Pune International Airport which is about 8.6 km via Patil Vasti Road and Dhanori- Lohegaon Road. There are a few major roads which run through the area, namely The Sant Dnyaneshwar Marg, the Nagar Road and the Deccan College Road. Dapodi, Khadki, Kasarwadi, Pune Junction are nearby railway stations to Dhanori. However, Khadki is the nearest railway station which is about 8.2 km via Tank Road. It also has close proximity to Pune Junctions which is about 8.6 km via Akluj-Phule Nagar Road. Factors for past growth With the emergence of numerous IT hubs such as Commercial Zone, Panchsheel IT Park, Kalyani Nagar IT Park and more located nearby, one can save time, traf?c congestion and by avoiding daily commuting stress. The locality have availability of diverse residential properties, including under-construction as well as ready-to-move- in ?ats in Dhanori. The region offers the best of class infrastructure that ensure a comfortable lifestyle to its residents. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. As a result, 1 BHK apartments in Dhanori are in huge demand. Factors for future growth The proposed Ring Road passing through Charoli, and proximity to Pune International Airport (8.6 km) acts as a major driver to boost real estate activity here in the year to come. Proximity to above mentioned localities and well-developed social and physical infrastructure and affordable property rates are driving people here. Dhanori is one of the few localities in the Pune that is affordable and still promises capital appreciation in the near future. Apart from that, its proximity to well-developed localities and Pune International Airport, Pune Junction railway station, good returns on investment and the availability of vacant land parcels for developers will surely drive the residential demand and consistent rental yield for the locality. Employment hubs near Dhanori Aundh IT Park https://fulcrumresources.net/tag/shopper-marketing-agency/ 39/61

  40. 17/11/2020 shopper marketing agency Archives - Marketing Agency Pune IT Park Teerth Technospace Weik?eld IT iNFO Park Software Technology Park Of India EON IT Park Commerzone IT Park Infra Development (Social & Physical) Dhanori offers very good social infrastructure to its residents. Some of the reputed schools in Dhanori include Pragati English Medium School, Pune International School, Dhaneshwar Prathmik Vidyalaya, Air Force School, Rosary School, St. Francis High School, Tim Bak Too Pre School etc. The area has some famous colleges like Symbiosis Law School, Christ College, SNBP College, College Of Engineering Pune, Ness Wadia College of Commerce, Fergusson College, Sir Parashurambhau College among few. Healthcare facility is also good in the locality. Some of the leading hospitals in Dhanori include the Serene Hospital, Columbia Asia Hospital Pune, Dhanwantari Hospital, Jehangir Hospital, Sahyadri Super Speciality Hospital Nagar Road, Ruby Hall Clinic, Aditya Birla Memorial Hospital to name a few. The shopping needs of the residents of Dhanori are catered to by malls such as Creaticity Mall, City Mall, The Pavillion Pune, Pulse Mall, Pune Central Mall etc. which house a number of international and national brands like Tanishq Jewellery, Jewel Square, My Jio Store, Cantabil Retail India Ltd, NIKE Store etc.   Marketing Company in KOTHRUD Marketing Company in Koregaon Park Marketing Company in Kondhwa Marketing Company in Kondhwa Budruk Marketing Company in Kharadi Marketing Company in Marketing Company in Aundh Marketing Company in Wakad Marketing Company in Wagholi Marketing Company in Talegaon Dabhade Marketing Company in Sinhagad Road Marketing Company in shopper marketing agency Dhanori Pune shopper marketing agency Dhanori Pune https://fulcrumresources.net/tag/shopper-marketing-agency/ 40/61

  41. 17/11/2020 shopper marketing agency Archives - Marketing Agency Katraj Marketing Company in Kalyani Nagar Marketing Company in Kalewadi Marketing Company in Hinjewadi Marketing Company in Dhayari Marketing Company in Dhanori Marketing Company in Deccan Gymkhana Marketing Company in Chikhali Marketing Company in Camp Marketing Company in Bavdhan Marketing Company in Undri Marketing Company in Pimpri Chinchwad Shivajinagar Marketing Company in Pimpri Marketing Company in Pimple Saudagar Marketing Company in Pimple Nilakh Marketing Company in Pashan Marketing Company in NIBM Marketing Company in NIBM Annexe Marketing Company in Mundhwa Marketing Company in Magarpatta Marketing Company in Hadapsar Marketing Company in Balewadi KOTHRUD Koregaon Park Kondhwa Kondhwa Budruk Kharadi Katraj Kalyani Nagar Kalewadi Hinjewadi Dhayari Dhanori Deccan Gymkhana Chikhali Camp Aundh Wakad Wagholi Talegaon Dabhade Sinhagad Road Shivajinagar Pimpri Pimple Saudagar Pimple Nilakh Pashan NIBM NIBM Annexe Mundhwa Magarpatta Pune Pimpri-Chinchwad Aurangabad Kolhapur Nashik Nagpur Ahmednagar Akola Amravati https://fulcrumresources.net/tag/shopper-marketing-agency/ 41/61

  42. 17/11/2020 shopper marketing agency Archives - Marketing Agency Bavdhan Undri Pimpri Chinchwad Hadapsar Balewadi Sales Dedicated Marketing Team Field Marketing Field Sales Merchant & Seller Door To Door Marketing Direct selling Acquisition Face To Face Marketing Door to Door Sales Street Marketing B To B Marketing Sales Staff Shopping Centre Marketing Dealer Marketing B2B Sales Door To Door Marketing Retail Marketing – The New Sales Promotion Direct Marketing Retaility Sales Coupons B To B Marketing Mobile App Marketing promotions Direct Response Marketing Merchant Acquiring consumer sales Street Team Marketing Customer Acquisition promotions   shopper marketing, shopper marketing agency, shopper marketing agency Dhanori, shopper marketing agency Dhanori Pune, Dhanori, Pune Customer Acquisition | Interactive marketing | shopper marketing agency Balewadi Pune  December 14, 2019  dilipfulcrum shopper marketing agency Balewadi Pune marketing agency, Our role, as a marketing agency, is to understand our client’s industry, business, brand and product and to fully understand their target audience, consumer, customer or client that is being targeted. Zero marketing activity should take place without a set of objectives. Both the client and the agency must agree on what it is they are trying to achieve and what success looks like. https://fulcrumresources.net/tag/shopper-marketing-agency/ 42/61

  43. 17/11/2020 shopper marketing agency Archives - Marketing Agency Fulcrum Marketing is a strategic shopper marketing agency Balewadi Pune. Our team of marketing consultants also specialise in marketing planning and Retail marketing for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include: What product or service is your company selling? What the end bene?t of using it? Who is your target customer for this product or service? What makes your offering unique and different? Other important questions to consider when developing a marketing strategy are: What is the long term future for your business? Where should you be heading and how are you going to get there? communication and shopper marketing management Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience ef?ciently through different information channels. This can be through traditional methods, such as print advertising, or through the shopper marketing method, attracting customers to your website through blog posts and effectively targeting key words for online advertising. These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many bene?ts of successfully managing these marketing communications, including, but not limited to: A higher Return on Investment  (ROI) Reaching more of your target audience Reduced costs for shopper marketing Types of market segmentation: Demographic segmentation: gender, age, income, education, occupation Geographic segmentation: city, state, country Psychographic segmentation: attitudes, values, attitudes, lifestyle Behavioural segmentation: purchasing patterns, loyalty status Implementing a shopper marketing Strategy   https://fulcrumresources.net/tag/shopper-marketing-agency/ 43/61

  44. 17/11/2020 shopper marketing agency Archives - Marketing Agency Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , shopper marketing agency Balewadi Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time. At Fulcrum it is usually over the plan of 4 months. In order to develop a Marketing Strategy Execution Plan, you must start with the end in mind. There are speci?c objectives developed in order to meet the client’s goals. This entails an in-depth on-boarding process in order to set objectives and goals. Traditional marketing or of?ine marketing must not be ignored though. Everything from producing a decent brochure that represents your organisation or product appropriately, through to developing speci?c sales strategies becomes part of the entire marketing bundle. If your main marketing bottleneck is in the sales funnel then you need signi?cant sales expertise combined with marketing knowledge to overcome this. This is most likely going to be more the realm of a marketing consultant with experience in sales techniques. shopper marketing Strategy and Planning Implement your marketing plan Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens. Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload. Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople. Cost The cost of everything in the plan needs to be included in a budget. If your ?nances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast. https://fulcrumresources.net/tag/shopper-marketing-agency/ 44/61

  45. 17/11/2020 shopper marketing agency Archives - Marketing Agency Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly. From time to time, you need to stand back and ask whether the plan is working. What can you learn from your mistakes? How can you use what you know to make a better plan for the future?   Marketing Execution – Plan, Execute, Track, Measure Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and shopper marketing agency Balewadi Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results. Execution makes all the necessary elements of marketing work to bring strategy to life. For example, tradeshows, advertising, public relations, social media contribution and a blog can coordinate to generate leads. Each element needs all details covered and properly contributing to make the plan live and produce results. Create your marketing strategy Write a marketing execution plan Decide how to market your product or service to How to identify your objectives and write a plan that potential customers by developing a marketing will help your marketing generate sales, including strategy that positions your product to particular tactics and objectives customers Marketing on a tight budget Marketing your business in Pune How to get the most out of a small or limited How to market your business effectively in pune marketing budget using cost-effective marketing including researching your target audience and https://fulcrumresources.net/tag/shopper-marketing-agency/ 45/61

  46. 17/11/2020 shopper marketing agency Archives - Marketing Agency methods such as Public Relations and online establishing new contacts marketing shopper marketing agency Balewadi Pune Get in touch with us, we would love to discuss your marketing needs. We love a good coffee and a challenge, so would behappy to meet up with you face to face. Marketing Company in Pune Call Us :-08433772261 Email:- info@fulcrumresources.co.in   B2B Marketing:  Face To Face Marketing :  Product Sampling : Fulcrum is a magnet for face to face ?eld marketing is also Fulcrum are a highly businesses with well-de?ned called personal selling or door to door recommended provider goals and a desire to harness marketing, customers are met directly of product sampling staff. We https://fulcrumresources.net/tag/shopper-marketing-agency/ 46/61

  47. 17/11/2020 shopper marketing agency Archives - Marketing Agency the latest advantages that in order to sell their products, using specialise in the implementation marketing and technology can this method of ?eld marketing. of sampling campaigns using our offer. in house sampling team and logistical know-how. Dealer Marketing:  Guerrilla Marketing: Direct Marketing:   Dealer marketing is of utmost When it comes to guerrilla we can help with everything importance for the success of marketing the gloves are off. from planning and design to production any brand. For most brands, They are usually low budget and delivery ensuring your direct dealers, distributors and campaigns but with the right marketing campaigns are delivered on resellers are critical links to imagination and ideas they offer time to the highest quality. success. up some unprecedented results Retail Audits & Merchandising: Retail Marketing: Direct Selling :  Auditing takes the reps out off Fulcrum is a dynamic-retail the front line and away from the Much like product demonstrations marketing agency born in consumer. Auditing teams are these campaigns have brand reps or tradition, fueled by used by marketers to monitor ambassadors at the center of them. innovation, and living at the traditional marketing strategies The difference is it’s more about the intersection of commerce and that they put in place across selling of the product imagination. retail. Door To Door Marketing : Product Demonstrations: Street Marketing:  Nothing beats the reality that one gets when you can As mentioned already, demo days are a We will still need to spend time interact with potential clients popular tool of ?eld marketing. These interacting with people, face-to- face to face physically moving campaigns can stretch from as little as face, Street Marketing. Personal from door to door within a one week to 6 months however some interaction is what makes the community or household to are continuous and full time. world go around household, shopper marketing  shopper marketing agency Balewadi Pune https://fulcrumresources.net/tag/shopper-marketing-agency/ 47/61

  48. 17/11/2020 shopper marketing agency Archives - Marketing Agency The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board. shopper marketing | shopper marketing agency Balewadi Pune Balewadi ,  Pune Balewadi is one of the rapidly developing locality and is located in the western suburbs of Pune. It is very close to the industrial zones and the IT Hubs of Pune. The area has very good civic amenities and is very well connected to the other parts of the Pune City. It comes under the jurisdiction of Pune Municipal Corporation (PMC). Other prominent localities situated close to it are Wakad, Pimple Nilakh, Pimple Gurav, Pimple Saudagar, Thergaon, Baner, Aundh, Pashan, Khadki etc. The area has the famous Shree Shiv Chhatrapati Sports Complex and hosted the National Games of India in 1994 and Commonwealth Youth Games in 2008. A museum dedicated to Sachin Tendulkar is also planned in Balewadi. It has become a hot area for residential projects, mainly targeting the software professionals working in the nearby Hinjewadi Software Park and other nearby information technology parks/companies. The civic amenities have also improved. The industrial growth and the growth of the IT Sector have also led to the development of retail and hospitality sectors in the area. Some of the key residential projects in Balewadi are Nahar F Residences, Kunal Aspiree, Chintamani Concord Prima Domus, Marvel Cascada, Marvels Brisa, Park Express Phase II among others. Connectivity The area has an extensive bus service by PMPML and the Baner Bus Stand and the Shivajinagar Bus Stand lie in close vicinity. Balewadi has excellent connectivity to Pune International Airport, which is located at a distance of 20 km via Baner Road. The area is also connected to the Mumbai-Bangalore Highway. It has good accessibility through road network to other locations of Pune. There are a few major roads which run through the area namely The Pune Bypass Road, The Mumbai-Bangalore Highway, The Gopal Hari Deshmukh Marg and the Mumbai-Pune Expressway. Pimpri Railway Station, Kasarwadi Railway Station, Chinchwad Railway Station, Dapodi Railway Station are its nearby railway station. However, Pune Junction is the major railway station to Balewadi, situated at a driving distance of 16.4 km via NH48. Factors for past growth Due to presence of various IT majors and other multinational companies, the city of Pune has been witnessing a rapid growth in in?ow of working population from outside the city. As a result, there has been a surge in the https://fulcrumresources.net/tag/shopper-marketing-agency/ 48/61

  49. 17/11/2020 shopper marketing agency Archives - Marketing Agency demand for residential apartments in Balewadi. Its proximity to Pune International Airport, Pune Junction along with major IT Hubs such as Hinjewadi IT Park have been a plus point for Balewadi, driving residential demand and consistent rental yield. Employment hubs near Balewadi Prabhavee Tech Park – approx 2.8 km Pune IT Park – approx 9 km RMZ Westend – approx 5.5 km Nanospace IT Park – approx 5.2 km Infra Development (Social & Physical) Balewadi offers very good social infrastructure to its residents. Some of the reputed schools in Balewadi include Wisdom World School, Indira National School, VIBGYOR High School, Euro School Wakad, SNBP International School and Pawar Public School. It also house some famous colleges nearby. These are PCCOE – Pimpri Chinchwad College of Engineering, Dr. D.Y. Patil Dental College & Hospital, MIT Arts, Commerce, and Science College, Rajarshi Shahu College of Engineering, Indira College of Commerce And Science among others. Healthcare facilities are also good in the locality. Some of the leading hospitals in Balewadi include Sanjeevani Hospital, Lifepoint Multispeciality Hospital, Apex Hospital, Lotus Multispeciality Hospital, Shree Shakti Hospital and Aditya Birla Memorial Hospital to name a few. The shopping needs of the residents are catered to by malls in Balewadi such as Suyash Mall, Atria Mall, Centriole Mall, Vision 9 and City Mall. The locality also houses retail outlets of national and international brands such as Amul Retail Outlet, My Jio Store, Chroma, Raymond Retail Shop, Reliance Digital, Planet Fashion etc.   Marketing Company in KOTHRUD Marketing Company in Koregaon Park Marketing Company in Kondhwa Marketing Company in Kondhwa Budruk Marketing Company in Kharadi Marketing Company in Katraj Marketing Company in Kalyani Nagar Marketing Company in Marketing Company in Aundh Marketing Company in Wakad Marketing Company in Wagholi Marketing Company in Talegaon Dabhade Marketing Company in Sinhagad Road Marketing Company in Shivajinagar Marketing Company in Pimpri Marketing Company in shopper marketing agency Balewadi Pune home to home sales agency Balewadi Pune https://fulcrumresources.net/tag/shopper-marketing-agency/ 49/61

  50. 17/11/2020 shopper marketing agency Archives - Marketing Agency Kalewadi Marketing Company in Hinjewadi Marketing Company in Dhayari Marketing Company in Dhanori Marketing Company in Deccan Gymkhana Marketing Company in Chikhali Marketing Company in Camp Marketing Company in Bavdhan Marketing Company in Undri Marketing Company in Pimpri Chinchwad Pimple Saudagar Marketing Company in Pimple Nilakh Marketing Company in Pashan Marketing Company in NIBM Marketing Company in NIBM Annexe Marketing Company in Mundhwa Marketing Company in Magarpatta Marketing Company in Hadapsar Marketing Company in Balewadi KOTHRUD Koregaon Park Kondhwa Kondhwa Budruk Kharadi Katraj Kalyani Nagar Kalewadi Hinjewadi Dhayari Dhanori Deccan Gymkhana Chikhali Camp Bavdhan Undri Pimpri Chinchwad Aundh Wakad Wagholi Talegaon Dabhade Sinhagad Road Shivajinagar Pimpri Pimple Saudagar Pimple Nilakh Pashan NIBM NIBM Annexe Mundhwa Magarpatta Pune Pimpri-Chinchwad Aurangabad Kolhapur Nashik Nagpur Ahmednagar Akola Amravati Hadapsar Balewadi https://fulcrumresources.net/tag/shopper-marketing-agency/ 50/61

More Related