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Gifting Trends in the Age of Retail Experiences 

Discover the shift from goods to experiences in retail at NYNOW 2019 SIA. Learn how to engage customers, boost sales, and create memorable shopping events. Embrace trends like pop-up shops, personalization, and in-store classes to stand out in today's market. Explore new ways to connect with customers and make your store an experience destination. Maximize your retail potential and enhance customer engagement by focusing on providing services and unique experiences.

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Gifting Trends in the Age of Retail Experiences 

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  1. Sunday- February 3, 2019Noon- 1:00 PM Gifting Trends in the Age of Retail Experiences 

  2. Your tour guides for this experience Allan Share Patti Biro, Founder & Principal NYNOW 2019 SIA

  3. Shoppers are seeking to purchase experiences…not products A retail renaissance? NYNOW 2019 SIA

  4. Experiences trump products! Buy local is strong…but the message has be compelling and the give shoppers a reason to buy from you! The New Retail Reality NYNOW 2019 SIA

  5. Gifting is undergoing a major transformation…don’t be left behind! The New Retail Reality

  6. Brick and mortar, temporary and even pop up retailers are perfectly positioned to transform their primary focus from delivering “goods” to delivering " experiences”. The New Retail Reality

  7. What is tripadvisor selling?? Begin with an attitude shift Encourage sales staff to think of themselves and consultants, guides, advisors, or content experts to assist shoppers NYNOW 2019 SIA

  8. Begin to think of your business as providing services rather than just goods or products Begin with an attitude shift

  9. Begin to think of your business as providing services rather than just goods. Start your list today… Name those services!

  10. A true story of a shift in gift giving for one family. Sell experiences….not just products NYNOW 2019 SIA

  11. Remember that adults love to learn by example or demonstration-even if it is just to learn how to fill a wooden bowl. Adult learning….kids too

  12. What do my customers ask for help with? What products do you sell that you can help customers visualize or experience using? What are the interests of my customer base? How can I show customers the best way to use and enjoy my products? Ask Yourself

  13. Increase Foot traffic to your location, engagement on YouTube or Facebook Live Great Social Media Content Increase Sales! Awareness of your brand, store , services and products The Benefits Shopping is an experience! Boost the fun factor of your products and services.

  14. 5 Ways To Embrace The Trend

  15. Don’t just display products- create ways to have shoppers interact with them in a meaningful way. Example One Interactive Vignettes & Displays • Create vignettes with instructions • Mini-demo stations • Testers

  16. Self Care Tree Shop right from the display! V is for Vignette NYNOW 2019 SIA

  17. Invite a master mixologist to design holiday themed, seasonal or signature cocktails. Promote your party goods, drink-ware, and more! Example Two Retail as Secondary To The Service

  18. Consultation Services Registry Services: holiday, birthday, wedding, anniversary, etc. Demos “I don’t cook but I set a pretty table” Example Two Retail as Secondary To The Service

  19. Event: Hosted Card Party Invited guest cursive artist Brought in hand crafted cards in partnership with local store Complimentary addressing with purchase Anjou Spa, Bend, OR Everyone gets one stamp on Anjou!

  20. Beginning journaling Building a stationery collection The Art of Cursive The History of the Ink Pen Keeping a Travel Journal Bridal Stationery 101 Announcing Your New Home Some Examples For You Try to solve a problem, teach a new skill, support their lifestyle and interests If you sell cards, stationary, journals, travel products, books or paper goods

  21. Goat Yoga Lunch with Goats Tours Milking Experience Nuluv Goat Milk Products, LLC Oh, by the way….they sell products too!

  22. Cash in on the social aspect of shopping with in-store by creating an event! Example Three Retail-tainment

  23. As a party with a purpose As a marketing tool As a traffic generator As a sales booster As an experience for all! In-Store Classes & Special Events

  24. Example Four Pop Up Shops with your store Pop Up Markets Outdoor pop ups Host a Pop-Up

  25. Partner with a complimentary shop, artist or small business Time limited, solution driven Outside or inside Make it an event! Pop-Up Shops

  26. Start a business Grow a business Rejuvenate a business Enrich the brand Cross marketing Pop-Ups & Mobile Marketing

  27. Example Five Taking Personalization To The Max • Blending Bars • “Mix Your Own” • Signature Cocktails • Bath Scrub • Fragrance • Gift Basket- Mothers Day, Easter, Back to School, Hostess

  28. Create Your Own

  29. DIY Gift Baskets

  30. Physical and digital store should work together Post demos on YouTube Film mini tours of your store and use on your website and social media Facebook Live events Translation To Digital NYNOW 2019 SIA

  31. See it on line and click to pick up Drives people to come into the shop! Provide a little something extra for making the effort to come into the physical location Click and Collect… Why Not?? NYNOW 2019 SIA

  32. Keep in Touch Patti Biro: info@pattibiro.comwww.pattibiro.com 760-712-7385 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Allan Share: allan@spaindustryassociation.com 612-708-3809

  33. Your time is appreciated!

  34. Enjoy the Show!Happy Shopping Enjoy Your Free Membership! Many Thanks to NYNOW!

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