How to Effectively Use Social Media in Education

1. Shadd Centre of Expertise Network February 10, 2017 How to Effectively Use Social Media in Education Rafael Scapin, Ph.D. Coordinator of Educational Technology Dawson College

2. Content • Introduction to Social Media • Big Data and How Social Media Use it? • Privacy in Social Media • Facebook, Twitter, Instagram, Youtube • Hashtag: The Folksonomy of Social Media • Using Social Media in Education • Do’s & Don’ts • Questions

3. Are you a Social Media user? Survey http://bit.ly/shaddsocialmedia

5. Social Media: The Beginning

6. Social Media In an effort to counter cheating during high school final exams, the Quebec Education Ministry has put out feelers searching for a company to monitor social media networks. Last spring a portion of the Grade 10 final exam was cancelled after an essay question, worth 25% of the final mark, was leaked and posted on Facebook. http://www.iheartradio.ca/cjad/news/education-ministry-considering-social-media-monitoring-to-prevent- cheating-1.2176839

7. Definition Source: http://www.youtube.com/watch?v=MpIOClX1jPE

8. Social Media: Definition “Social Media essentially is a category of online media where people are talking, participating, sharing, networking, and bookmarking online.” Ron Jones, CEO of Symetri Internet Marketing

9. Social Media: Definition “Forms of electronic communication (as websites for social microblogging) through which users create online communities to share information, ideas, personal messages, content (as videos).” networking and and other Merriam-Webster Dictionary

10. “ The purpose of a business is to create a customer ” -Peter Drucker Writer, Professor & Management Consultant

11. Social Media The purpose of a business is to create a customer who creates customers

12. Social Media Revolution Source: http://www.youtube.com/watch?v=3SuNx0UrnEo Length: 2:35

13. Social Media YOU’re influencing and are being influenced everyday!

18. Internet: a Mix of Media/Channels

21. Black Mirror: Social Media in the Future http://www.theverge.com/2016/10/24/13379204/black-mirror-season-3-episode-1-nosedive-recap

22. Black Mirror: Social Media in the Future https://www.youtube.com/watch?v=F_C-s9QXiTU

23. Black Mirror: Social Media in the Future Nosedive 13:42 https://www.youtube.com/watch?v=ngzIOEuIn60

30. Social Media Policy

31. The Arab Spring

33. One Message Before Social Media

34. One Message After Social Media

35. Big Data Getting Users’ Data http://www.tubechop.com/watch/5748183

36. Big Data

37. Big Data

38. Big Data https://youtu.be/RC5HNTj3Dag

39. Viral Videos The Force: Volkswagen Commercial Source: http://www.youtube.com/watch?v=R55e-uHQna0 Length: 1:02

40. Case: United Airlines In the Spring of 2008, United Airlines customer, Dave Carroll (born in Timmins (ON), now living in Halifax (NS)), witnessed baggage handlers throwing his $3,500 Taylor guitar. When Carroll finally reached his destination he opened his guitar case to find the guitar had in-fact been broken. For nine months he called customer support to receive compensation for his broken instrument. Finally, when he received his final “no” he vowed to make a music video about his negative experience and post it on the web for all to see.

41. Video: United Breaks Guitars Source: http://www.youtube.com/watch?v=5YGc4zOqozo

42. Case: United Airlines Response United Airlines took a week to react to the video and by that time it had “gone viral.” Finally, when United Airlines did call to compensate for the damages, Carroll declined because the exposure was worth more than the $1,200 it cost for him to fix the instrument. Outcome United Airlines stock price plunged 10% costing shareholders $180 million. United Airlines neglected to respond quickly to this video and suffered the consequences when it eventually went viral and has had over 7,000,000 views to date.

43. The Importance of the Hashtag (#)

44. The Importance of the Hashtag (#)

45. Hashtag Agregator http://www.hashtagr.co/

46. Hashtag Agregator #montreal

47. Folksonomy Folksonomy is a system in which users create their own tags to online items, typically to aid them in re-finding those items.

48. Social Media Report (2016) http://www.pewinternet.org/2016/11/11/social-media-update-2016/

49. Social Media Report (2016)

50. Social Media Report (2016)