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AfroChic and the Internet

AfroChic and the Internet. Adwoa Konadu Perbi 05/11 /2010. Introduction to AfroChic Our relationship with the Internet Past Present (including challenges) Future. INTRODUCTION. AfroChic. Who are we? A store that carries contemporary clothes in African Print

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AfroChic and the Internet

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  1. AfroChic and the Internet Adwoa Konadu Perbi 05/11 /2010

  2. Introduction to AfroChic • Our relationship with the Internet • Past • Present (including challenges) • Future

  3. INTRODUCTION

  4. AfroChic • Who are we? • A store that carries contemporary clothes in African Print • A brand of quality, style, affordability and innovation • Why the clothing industry? • It’s the future! • Adding value to our Nation’s exports • Why did we get involved with the internet? • It’s the future! • Our product is not just clothes, we are also selling NEW, efficient, 21st century ways of doing things

  5. The courtship

  6. Before Startup • The internet was an invaluable source of information • We used it in our primary market research • We decided to launch AfroChic as an online store • Cost of webhosting vrs Cost of shop renting • Virtual space vrs physical space • Convenience

  7. The marriage

  8. Internet Use on a Daily Basis • Online shop and database • Instant updates • Growing number of Ghanaians on the Internet • Eg. Facebook Dec 2009 380,000; today 620,000 (63%) • Online documents • Easy, cleaner collaboration • Online marketing • Targeted advertising through Facebook • Use of other Social Media

  9. The Future • Q: Are we breaking up with the internet? • A: Absolutely NOT! • Today’s option is Tomorrow’s requirement

  10. QUESTIONS?

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