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Brands with Soul

Brands with Soul. The Golden Circle. By offering MORE than merely superficial product attributes Brand stories connect with the psyche of the consumer. Clear definition of ideals A sense of community. How can brands have soul?. Apple Trader Joes Ben and Jerry’s Guinness Harley Davidson

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Brands with Soul

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  1. Brands with Soul

  2. The Golden Circle

  3. By offering MORE than merely superficial product attributes • Brand stories connect with the psyche of the consumer. • Clear definition of ideals • A sense of community How can brands have soul?

  4. Apple • Trader Joes • Ben and Jerry’s • Guinness • Harley Davidson • Google Brands with Soul

  5. Mission statement: to organize the world’s information and make it universally accessible and useful. Why Google has Soul

  6. 1. We want to work with good people • 2. Technology innovation is in our life blood • 3. Working at Google is fun. • 4. Be actively involved • 5. Don’t take success for granted • 6. Do the right thing, don’t be evil • 7. Earn customer loyalty and respect every day. Google’s Core Values

  7. What: We have a computer search engine that prioritizes sites in terms of relevance and popularity. We also have internet advertising and videos. • How: We are the leading experts on computer search and we use technology and expertise to constantly improve our services. • Why: We want to change the world by making information more accessible and useful. Golden Circle of Google

  8. What: We make motorcycles, clothing, and facilitate communities • How: Provide transportation, organize events, inspire dreams • Why: We believe in the American dream of freedom and individualism Harley-Davidson brand has soul

  9. Mission: We ride with our customers and apply this deep connection in every market we serve to create superior value for all our stakeholders. • Vision: We fulfill dreams inspired by the road, fuel passion for freedom in our customers to express their individuality. Clear Definition of Ideals

  10. I believe that intro students can do amazing things • Creative • Professional • Business focused • I believe that education should be inspiring, confidence building, relevant, and fun • I believe that students learn from each other Why this course?

  11. What’s Your Why?

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