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Sygnet Salon and Spa Business Analysis

Sygnet Salon and Spa Business Analysis. Background. Opened for business in Summer 2008 in Newmarket, Ontario Original staff of five, including owner Offer various salon services Only ‘database’ of information is through Excel. Currently…. Client base has grown significantly since opening

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Sygnet Salon and Spa Business Analysis

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  1. Sygnet Salon and Spa Business Analysis

  2. Background Opened for business in Summer 2008 in Newmarket, Ontario Original staff of five, including owner Offer various salon services Only ‘database’ of information is through Excel

  3. Currently… Client base has grown significantly since opening Difficulty finding efficient ways to track customers and handle more growth No business knowledge

  4. This Place is a Nightmare

  5. Nine Building Blocks for Improvement • Female only • Ages 16+ 1 - Customer Segments http://farm1.static.flickr.com/89/231960086_38ba5f38a5.jpg?v=0

  6. 2 - Value Propositions • Online booking appointments • Building a relationship through data mining and CRM • Gift Packages and bundled services http://www.dogsuppliessite.com/images/gift-certificate.jpg

  7. 3 - Channels • Reaching the customers • What they offer their customers • Post-purchase support

  8. 4 - Customer Relationships Acquiring Customers Retaining Customers Increasing Sales

  9. 5 - Revenue Streams Recurring Revenue-post purchase support Fixed Price Leasing the building but own the physical assets

  10. 6 - Key Resources Required Assets are physical and human capital Finances-profiting because of consistent customer base and location http://www.firstimpressionssalonspa.com/var/be/60415/637172-front-of-salon.jpg

  11. 7 - Key Activities Currently in the business of problem solving Customer relationships are of utmost importance

  12. 8 - Key Partnerships Supplier relationships need to be maximized via information management Better inventory control will increase cost efficiency when ordering

  13. 9 - Cost Structure Value-driven because of high end luxurious spa Cost-driven because purchase supplies in bulk Fixed cost for services-promotional offers

  14. Key Findings There was virtually no form of customer relationship management No online presence Poor business expansion strategy

  15. Suggested Strategy Implement basic database via PMPw-SQL Create comprehensive website which includes appointment booking Encourage customer growth via smart selling, package deals, and return customer coupons

  16. Thank you! Questions? Comments? Reem Aziz, Etienne Bruchet, Oksana Cpin, and Mandy Flynn

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