北京分社区项目介绍

1. 北京分社区项目介绍 • 名称 • 社会化公益视频 • 口号 • 影像传播影响力 • 目标 • 通过创作视频并发动社会化传播的方式，引导青年人关注社会发展、承担社会责任、树立正确的价值观，从而对社会做出积极向上的贡献。 • 描述 • 杰出青年将与志愿者及合作机构共同制作视频，并将视频通过宣传渠道为本地区树立青年典型、传播正面影响。 • 成果 • 制作5部视频(3 -5 分钟每部) • 累计实现500 万人群观看视频 • 影响力 • 提高青年人群关注社会责任 • 正面价值在青年人群得到广泛传播 • 挑战 • 为每部视频选择并制定主题 • 志愿者服务支持程度 • 项目状态 • 已制定/待运行 • 影响城市 • 北京地区 • 资源要求 • 中等 • 目标人群 • 青年及成年人群 • 项目周期 • 2012.12-2013.06 • 社区参与度 • 85%

2. Beijing Hub Project • Title • Social Public Welfare Videos • Slogan • “Passing the impact through Shapers videos” • Target • Produce 5 Micro-Videos (3 -5mins per video) • The videos will reach out to at least 5 million people to watch the videos • Objective • Through producing and broadcasting the videos, we expect the young generation pay attention to social development, and become committed into social responsibility, set up a new paradigm. • Description • Beijing Shapers will produce and broadcast the videos together with other volunteers and partners to pass the values and call for the youth to become committed into social responsibility. • Outcome • Youth become committed into social responsibilities; • Setup and pass the paradigm and the value in local community • Challenges • Stay focus within the topics that were chosen • Choose partners and keep the momentum • Project Status • Initiated/implemented • Project Reach • Beijing • Resource Requirement • Medium • Project Target Audience • Youth and adult people • Project Duration • 6 month • Hub involvement • 85%