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[PDF] DOWNLOAD Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy

16 minutes ago - <br><br>Copy Link https://uyahsegoro.blogspot.com/?book=1999023005<br> | get [PDF] Download Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It <br><br><br>| You know your product is awesome&#8212 but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn&#8217 t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So wha

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[PDF] DOWNLOAD Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy

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  1. Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It You know your product is awesome&#8212but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn&#8217t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome, shows you how to find your product&#8217s &#8220secret sauce&#8221&#8212and then sell that sauce to those who crave it. Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (who&#8217s worked on dozens more), Dunford speaks with authority about breaking through the noise of a crowded market.Punctuated with witty anecdotes and compelling case studies, Dunford&#8217s book is at once entertaining and illuminating. Among the invaluable lessons you&#8217ll learn are:- The Five Components of Effective Positioning- How to instantly connect an audience to your offering&#8217s value- How to choose the best market for your products- How to use three distinct styles of positioning to your advantage- How to leverage market trends to help buyers understand why making a purchase is important right nowWhether you&#8217re an entrepreneur, marketer or salesperson struggling to bring inventive products to market, Dunford&#8217s insights will help you find your awesome, so that your customers can too.

  2. Bestselling new book releases Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

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