WHAT BOTS CAN (AND CANNOT) DO FOR YOUR ONLINE STORE?

1. WHAT BOTS CAN (AND CANNOT) DO FOR YOUR ONLINE STORE? The chatbots are programs that pretend to be people and you can interact via text or voice. Essentially, it’s possible to talk to these conversation chatbots in messaging apps, just like you would any other contact on your list, to get the news of the day or even do something. In the connection of conversational commerce, wherever messaging apps become a bridge among customers and enterprises Bot Store appears to be the best solution for e-commerce business partners who manage thousands of personal conversations with clients. For many online store owners who don’t need to handle many conversations with customers at once, “outsourcing” customer service using a robot is not worth it, because they would sacrifice the quality of each buyer’s experience or what as owners they could learn from their clients. These small online businesses are often run by one or two people who, thanks to a little automation, are more than capable of juggling multiple conversations with customers at any given time. And with examples such as Microsoft’s controversial twitter bot store, Tay, demonstrating the current state of artificial intelligence. Many people may be sceptical about entrusting a robot with something as important as customer service. Rather, e-commerce businesses should study conversational commerce as an opportunity to retain confidence and automation to deliver more personalized customer contact by messaging applications. CUSTOMER SERVICE: WHERE COMPANIES NEED A HUMAN TOUCH? While the conversational AI chatbot has not evolved to the point where it might seem like a real person entirely, the messaging app has evolved to improve a part of the business that was never fully brought from physical store to online store: sales and support to the customer. And it is feasible now because messaging applications as a combination have experienced explosive growth related to most social applications, giving users a more dedicated and private communication channel than any social network. Among certain messaging applications, Facebook Messenger describes one of the largest opportunities at the moment. Since its launch in 2011, Facebook Messenger has grown to 900 million users, far outperforming other messaging applications. That makes it one of the best platforms for companies looking to explore conversation commerce as a sales channel and direct customer support for them bot store is really important to handle their customer well. The integration of Facebook Messenger as a channel that provides a continuous line of communication that customers can access when they visit your website, creates a conversation that stays with them when they move from a computer to a tablet or a smartphone on a world of multiple devices. The easy way to think of “conversational commerce” is to turn a dialogue, the natural exchange of information, into something in which people, applications, companies, and robots come into contact in significant ways. While the concept of creating AI chatbots is not new, the amount of attention, acceptance, and innovation that surrounds them today is a product of advancements in social media messaging apps where we actively invest our time.

2. Because when you think about it, the deepest and most personal form of engagement a customer can have with a business is not a Facebook like an email or even a purchase.