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Concepts for Information Design: Communication Concepts

Concepts for Information Design: Communication Concepts. HCDE 510 Information Design, Fall 2012 Department of Human Centered Design & Engineering, University of Washington David K. Farkas. Concepts. Communication Discourse Document Media Information Design Negotiation of meaning Genre.

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Concepts for Information Design: Communication Concepts

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  1. Concepts for Information Design:Communication Concepts

  2. HCDE 510 Information Design, Fall 2012 Department of Human Centered Design & Engineering, University of Washington David K. Farkas

  3. Concepts • Communication • Discourse • Document • Media • Information Design • Negotiation of meaning • Genre

  4. Communication Working definition: The process of sharing our thoughts and experiences We communicate messages, information, knowledge, wisdom, etc.

  5. Discourse Definition: Communication through language • Speech • Text • Visuals* • Content UX: User experience from content—primacy of crafted discourse.

  6. Document • Discourse that is crafted (has value) and recorded. • Traditionally documents were fixed, designed not to change. Now we have an “open” documents—e.g. Wikipedia.

  7. Name some categories of documents • Static text and graphic • Moving graphics • Interactive • Emerging technologies

  8. About documents • Is there a user experience? • Is there a UI?

  9. Media • Communication technologies that transcend time and space

  10. Information Design Information design is the use of imagery, text, and sound to create a message and information experience. Information design typically results in mediated communication products, but can be said to include crafted human activity in the physical world—such as presentations, pageants or mixed-reality creations.

  11. Genre • A genre is a recognized category of document. • A genre is (1) recognizable as an instance of a genre and (2) fulfills a recognized social role (purpose).

  12. Identifying genres: How do we know what genre this is?

  13. The standard expository model: A format for many genres

  14. Negotiation of meaning • Communication is deeply social. • Meaning is co-constructed among communicators. • Writers internalize their audiences and stakeholders as they compose. • Readers do not passively absorb. Rather they apply their own framework, opinions, etc.

  15. Negotiation of meaning • Shannon and Weaver’s model is inadequate.

  16. Negotiation of meaning The Nuremberg Funnel

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