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THE 7 COMMUNICATIVE FUNCTIONS OF GRAPHICS (Clark & Lyons, 2004)

THE 7 COMMUNICATIVE FUNCTIONS OF GRAPHICS (Clark & Lyons, 2004). By Robert J. Trader University of Kentucky. 1. Decorative 2. Representational 3. Mnemonic 4. Organizational 5. Relational

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THE 7 COMMUNICATIVE FUNCTIONS OF GRAPHICS (Clark & Lyons, 2004)

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  1. THE 7 COMMUNICATIVE FUNCTIONS OF GRAPHICS(Clark & Lyons, 2004) By Robert J. Trader University of Kentucky

  2. 1. Decorative 2. Representational 3. Mnemonic 4. Organizational 5. Relational 6. Transformational 7. Interpretive 7 Communicative Functions

  3. Decoration DECORATION Decoration 1. Decorative (aesthetics & humor)

  4. 2. Representational (realistic depiction)

  5. 3. Mnemonic (information storage & retrieval) “S” is for

  6. 4. Organizational (qualitative relationships)

  7. 5. Relational (quantitative relationships)

  8. Birth 2 Months 6. Transformational (show change)

  9. 7. Interpretive (hypothetical relationships) Berlo’s Model of Communication (1961) Sender Message

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