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WEB DESIGN UPDATE

WEB DESIGN UPDATE. August 13, 2010. Key Milestones. Today. Exec Review. Design Review. LEC Demo. Exec Review. Exec Review. Resource Review. Expand. Launch. Social Logo demo New Pages. Social Logo Home Page Category Page “Shop” Page Configurator Model details page.

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WEB DESIGN UPDATE

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  1. WEB DESIGN UPDATE August 13, 2010

  2. Key Milestones Today Exec Review Design Review LEC Demo Exec Review Exec Review Resource Review Expand Launch • Social Logo demo • New Pages • Social Logo • Home Page • Category Page • “Shop” Page • Configurator • Model details page • Social Logo • Home Page • Masthead • “Products” Page • Category Pages (3) • Form Factor Pages (10) • Series Pages (30-40) • “Shop” Page • “Where to Buy” Page Plus: Weekly & Daily interlocks: Marketing / Web / Global Mktg. Community • Configurator • Model details page

  3. Key objectives – October 25 • Wow! • Tell the brand story. Products are the hero • Use 3rd party voices – what others say about us • Multi-channel call to action • Social content (selected by Lenovo for phase 1) • Easier for geo teams to localize

  4. Today’s Review Let’s look at some concepts…

  5. Today’s Review Social Logo Home Page Category Shop Configurator Model Details Project plan & Management System

  6. social logo

  7. Social Logo (under construction) -Facebook, e.g.-Blog posts-Local social accounts -Brand stories-Testimonials -Hero images-Press quotes-Video tours -Press quotes

  8. Today’s Review Social Logo Home Page  Category Shop Configurator Model Details Project plan & Management System

  9. Today’s Review Social Logo Home Page Category Page  Shop Configurator Model Details Project plan & Management System

  10. Today’s Review Social Logo Home Page Category Shop  Configurator Model Details Project plan & Management System

  11. SHOPHomepage

  12. SHOPHomepage

  13. Today’s Review Social Logo Home Page Category Shop Configurator  Model Details Project plan & Management System

  14. CONFIGURATOR

  15. Today’s Review Social Logo Home Page Category Page Shop Configurator Model Details  Project plan & Management System

  16. MODELDETAILS

  17. Today’s Review Social Logo Home Page Category Page Shop Configurator Model Details Project plan & Management System 

  18. eSupport - navigation change • 10/25 – Masthead change only. Implemented by IBM on current systems. • March 2011 – eSupport will move to new infrastructure and new design

  19. Key Milestones Next Exec Review Design Review LEC Demo Exec Review Exec Review Resource Review Expand Launch • Social Logo demo • New Pages • Social Logo • Home Page • Category Page • “Shop” Page • Configurator • Model details page • Social Logo • Home Page • Masthead • “Products” Page • Category Pages (3) • Form Factor Pages (10) • Series Pages (30-40) • “Shop” Page • “Where to Buy” Page Plus: Weekly & Daily interlocks: Marketing / Web / Global Mktg. Community • Configurator • Model details page

  20. BACKUP

  21. Fall release plan lenovo.comrelaunch JDARelease JDA Release (R16) • Redesign enablers: • CMS publishing upgrades • Enable Masthead flexibility for 10/25 • Other stakeholder-funded enhancements • Social Logo • Home Page • Masthead • “Products” Page • Category Pages (3) • Form Factor Pages (10) • Series Pages (30-40) • “Shop” Page • “Where to Buy” Page • Configurator redesign • Model details page • My Account / Product Registration integration • Other stakeholder-funded enhancements

  22. REDESIGN PROJECT PLAN LenovoAgency + LenovoJDA + LenovoLenovo WW teamLenovo Geo team Exec Review Design Review ResourceReview LEC Demo Exec Review MCP 2 ready (9/1) MCP 2 launch 10/1 New Home Page & Learn Flow: Incl.Home Page, Category, Form Factor, Series, + Shop home page & Where to Buy (Sub Series added post 10/25) Wireframes Visuals HTML Teamsite Presentation Layer “Capture Templates” WW Train Train Wave 1 Geo Q/A Geo Localize Wave 1 Enter content Prepare assets Wave 2 Localize Wave 2 Enter content Prepare assets (10/30 U260 launch) Wave 3 Prepare assets Localize Wave 3 Enter content Q/A Build out sub-series WW Social Logo Concept Design & Prototyping Development Q/A Shop & My Accountincl. CMS enablement, Masthead, Configurator & Model Details DR Release live (10/4)(with redesign enablers) R16 live (11/8) (with configurator, model details) Digital River Implementation Concept & Blueprint Phases R16 Implementation (Awaiting new pages and functions) Q/A Blueprint Metadata / sitemaps Development / Processing FAST Search Testing Development Design Nav Requirements/ RFS to IBM eSupport (Nav update)

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