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Marketing & Communications Task Force

Marketing & Communications Task Force. FFBI National Coalition Conference February 20, 2008. Documents. Vein Preservation (Practitioner Education) Draft document put together by PractEd group Materials reviewed and changes incorporated

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Marketing & Communications Task Force

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  1. Marketing & Communications Task Force FFBI National Coalition Conference February 20, 2008

  2. Documents • Vein Preservation (Practitioner Education) • Draft document put together by PractEd group • Materials reviewed and changes incorporated • Ready for final review; will plan to upload to new website

  3. Payer Education Packet • Program Operations suggested a brief packet of information on AVFF for payers • Sample contains: • Introductory letter explaining FFBI Coalition • Cost data (AVF vs. grafts or catheters) • P4P summary document • FFBI recommendations • Sample RVU chart (reviewed by Clinical Practice)

  4. Community Education • Postcard to announce FFBI website • Seek distribution avenues using entire coalition • NEED TO CONTINUE SPREAD OF ALL FFBI MESSAGES!!

  5. On the Horizon • Continue to track website usage • Modifications to the Marketing print materials for additional non-renal audiences • Further development of speaker’s bureau, beginning with Coalition leaders and active members.

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