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RTE Popcorn/Caramel Corn Category Highlights

RTE Popcorn/Caramel Corn Category Highlights . RTE Popcorn Category Continues To Grow. +9.0%. +5.2%. Source: IRI Infoscan 12 months ending November 2, 2008. RTE Popcorn Growth Continues to Outpace Total Salty Snacks. Source: IRI Infoscan 12 months ending November 2, 2008.

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RTE Popcorn/Caramel Corn Category Highlights

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  1. RTE Popcorn/Caramel CornCategory Highlights

  2. RTE Popcorn Category Continues To Grow +9.0% +5.2% Source: IRI Infoscan 12 months ending November 2, 2008

  3. RTE Popcorn Growth Continues to Outpace Total Salty Snacks Source: IRI Infoscan 12 months ending November 2, 2008

  4. White Cheddar is Leading Flavor Source: IRI Infoscan 12 months ending November 2, 2008

  5. Private Label Underdeveloped, and Growing 2x Faster Than Branded Source: IRI Infoscan 12 months ending November 2, 2008

  6. Yaya’s Growth For Past Two Years Significantly Exceeds Average Source: IRI Infoscan 12 months ending November 2, 2008

  7. Key Learning & Opportunities Key Learning • RTE Popcorn/Caramel Corn category is growing – outpacing total salty snacks • White Cheddar is dominant flavor, followed by caramel corns • Total Private label under-developed, and growing 2x faster than Total branded • Yaya’s continues to significantly outperform category on all SKU’s Opportunities • Private label: • White Cheddar & Caramel Corns • Cheese • Yaya’s brand

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