The Fundamental Model

1. The Fundamental Model

2. The Fundamental Model Straight thinking (about business or anything else) A B We will be considering relationships among/between actions, happenstances, presumably related events, and other such observables…so, For OUR purposes (whole classes are devoted to this…) CAUSALITY (saying this caused that, A caused B) requires: * Temporal precedence * Covariance * No feasible alternative explanation

3. AND…When we talk about ‘information’… • Data • Information • Intelligence • Insight • Intuition • Knowledge • Wisdom • Philosophy

4. The Fundamental ‘Model’ VISION Value culture Value creation and destruction STRATEGY OPERATIONS TACTICS Build FOCUS and “Mind Share” Build TRUST and “Access Share” Build CAPABILITY and “Market Share” IT/IM Research/DD Distribution/Logistics Five P’s (Concept/Creativity) Product/Promo/Price Place/People Selling (Capture) B2B (Buyer-Seller/Promo) B2C (Advertising) C2C (Buzz/Virus/Referral) Differentiation Content (What) Context (How) Infrastructure (Enables) Segmentation Macro/Micro Methodology Targeting Size Dynamic Leverage Positioning Reason for Being Offering VALUE Build FRANCHISE and “Heart Share” Process Service Branding Value Indicator Loyalty/Love Belief/Behavior Custom/Habituation

5. The Fundamental ‘Model’ VISION Value culture Value creation and destruction STRATEGY OPERATIONS TACTICS Build FOCUS and “Mind Share” Build TRUST and “Access Share” Build CAPABILITY and “Market Share” IT/IM Research/DD Distribution/Logistics Five P’s (Concept/Creativity) Product/Promo/Price Place/People Selling (Capture) B2B (Buyer-Seller/Promo) B2C (Advertising) C2C (Buzz/Virus/Referral) Differentiation Content (What) Context (How) Infrastructure (Enables) Segmentation Macro/Micro Methodology Targeting Size Dynamic Leverage Positioning Reason for Being Offering VALUE Build FRANCHISE and “Heart Share” Process Service Branding Value Indicator Loyalty/Love Belief/Behavior Custom/Habituation

6. The Fundamental ‘Model’ VISION Value culture Value creation and destruction STRATEGY OPERATIONS TACTICS Build FOCUS and “Mind Share” Build TRUST and “Access Share” Build CAPABILITY and “Market Share” IT/IM Research/DD Distribution/Logistics Five P’s (Concept/Creativity) Product/Promo/Price Place/People Selling (Capture) B2B (Buyer-Seller/Promo) B2C (Advertising) C2C (Buzz/Virus/Referral) Differentiation Content (What) Context (How) Infrastructure (Enables) Segmentation Macro/Micro Methodology Targeting Size Dynamic Leverage Positioning Reason for Being Offering VALUE Build FRANCHISE and “Heart Share” Process Service Branding Value Indicator Loyalty/Love Belief/Behavior Custom/Habituation

7. The Fundamental ‘Model’ VISION Value culture Value creation and destruction STRATEGY OPERATIONS TACTICS Build FOCUS and “Mind Share” Build TRUST and “Access Share” Build CAPABILITY and “Market Share” IT/IM Research/DD Distribution/Logistics Five P’s (Concept/Creativity) Product/Promo/Price Place/People Selling (Capture) B2B (Buyer-Seller/Promo) B2C (Advertising) C2C (Buzz/Virus/Referral) Differentiation Content (What) Context (How) Infrastructure (Enables) Segmentation Macro/Micro Methodology Targeting Size Dynamic Leverage Positioning Reason for Being Offering VALUE Build FRANCHISE and “Heart Share” Process Service Branding Value Indicator Loyalty/Love Belief/Behavior Custom/Habituation

8. The Fundamental ‘Model’ VISION Value culture Value creation and destruction STRATEGY OPERATIONS TACTICS Build FOCUS and “Mind Share” Build TRUST and “Access Share” Build CAPABILITY and “Market Share” IT/IM Research/DD Distribution/Logistics Five P’s (Concept/Creativity) Product/Promo/Price Place/People Selling (Capture) B2B (Buyer-Seller/Promo) B2C (Advertising) C2C (Buzz/Virus/Referral) Differentiation Content (What) Context (How) Infrastructure (Enables) Segmentation Macro/Micro Methodology Targeting Size Dynamic Leverage Positioning Reason for Being Offering VALUE Build FRANCHISE and “Heart Share” Process Service Branding Value Indicator Loyalty/Love Belief/Behavior Custom/Habituation

9. The Fundamental ‘Model’ VISION Value culture Value creation and destruction STRATEGY OPERATIONS TACTICS Build FOCUS and “Mind Share” Build TRUST and “Access Share” Build CAPABILITY and “Market Share” IT/IM Research/DD Distribution/Logistics Five P’s (Concept/Creativity) Product/Promo/Price Place/People Selling (Capture) B2B (Buyer-Seller/Promo) B2C (Advertising) C2C (Buzz/Virus/Referral) Differentiation Content (What) Context (How) Infrastructure (Enables) Segmentation Macro/Micro Methodology Targeting Size Dynamic Leverage Positioning Reason for Being Offering VALUE Build FRANCHISE and “Heart Share” Process Service Branding Value Indicator Loyalty/Love Belief/Behavior Custom/Habituation

10. The Fundamental ‘Model’ VISION Value culture Value creation and destruction STRATEGY OPERATIONS TACTICS Build FOCUS and “Mind Share” Build TRUST and “Access Share” Build CAPABILITY and “Market Share” IT/IM Research/DD Distribution/Logistics Five P’s (Concept/Creativity) Product/Promo/Price Place/People Selling (Capture) B2B (Buyer-Seller/Promo) B2C (Advertising) C2C (Buzz/Virus/Referral) Differentiation Content (What) Context (How) Infrastructure (Enables) Segmentation Macro/Micro Methodology Targeting Size Dynamic Leverage Positioning Reason for Being Offering VALUE Build FRANCHISE and “Heart Share” Process Service Branding Value Indicator Loyalty/Love Belief/Behavior Custom/Habituation

11. The Fundamental ‘Model’ VISION Value culture Value creation and destruction STRATEGY OPERATIONS TACTICS Build FOCUS and “Mind Share” Build TRUST and “Access Share” Build CAPABILITY and “Market Share” IT/IM Research/DD Distribution/Logistics Five P’s (Concept/Creativity) Product/Promo/Price Place/People Selling (Capture) B2B (Buyer-Seller/Promo) B2C (Advertising) C2C (Buzz/Virus/Referral) Differentiation Content (What) Context (How) Infrastructure (Enables) Segmentation Macro/Micro Methodology Targeting Size Dynamic Leverage Positioning Reason for Being Offering VALUE Build FRANCHISE and “Heart Share” Process Service Branding Value Indicator Loyalty/Love Belief/Behavior Custom/Habituation

12. Value can be expressed several ways. Three of the clearest are: Benefits (total ‘get) Value = ---------- … or more specifically, Price (total ‘give’) Fb + Eb Value = --------- … where, P + Oe Fb = Functional benefits (utility) Eb = Emotional benefits (psychology) P = Price (charged) for acquisition Oe = Other expenses/costs of acquisition … and finally Value = You answered my question! Solved my problem!