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Early learners

Early learners. Karla Garcia & Edgar Ferrer 11 th grade Ages 16 & 17. Mission Statement. Mission Statement To create a business that provides language classes for children at an early age Opportunity Our business is a service that offers language classes for kids at an early age

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Early learners

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  1. Early learners Karla Garcia & Edgar Ferrer 11th grade Ages 16 & 17

  2. Mission Statement • Mission Statement • To create a business that provides language classes for children at an early age • Opportunity • Our business is a service that offers language classes for kids at an early age • Kids get the benefit of learning early so they will become more successful in the future • Our business will be successful because about 60% of kids are only speaking English at home

  3. Business Profile • Type of Business • Service • Language classes for kids at early ages • Legal Structure • Partnership • We have selected this legal structure because for our business it would be better, and it would make it easier to expand our business in the future

  4. Qualifications • We’requalified to run this business because:    We are both fluent in Spanish and English We have both experienced our target market’s future experience We have complete and entrepreneurship/ marketing course

  5. Market Analysis Total Population 3,574,097 Target Market 169,696 Potential Market 200

  6. Target Market Segment • Demographics • New parents and parents of small children from ages 1-5. with an annual income of $60,000 and above • Geographics • Connecticut, Hartford county • Psychographics • Work • School • Other older children • Buying Patterns • Parents will buy what is necessary for their children to be successful.

  7. Competitive Advantage Day Care Everyday Talk at home Early Learners Factors Price 20$/week + extra fees N/A $2o.00- 45.00 Quality of Product/Service Good Varies Excellent Location Nearby /Far Your home Your own home Reputation/Brands none excellent great Unique Factors/ Knowledge They have many years of experience N/A Language class for children

  8. Marketing Mix -In the Hartford County -Word of mouth -Business cards -Flyers in schools -Parents of children 0-5 years of age with a salary of $50,000 and above -Spanish Classes for children at an early age -$200.00 per child

  9. Promotional Mix Promotional Expense Monthly Amount Advertising $1.00 Business cards Publicity $0.00 Word of mouth, websites for local schools Personal Selling $0.00 Tell our customer’s relatives Sales Promotion $2.75 An extra hour of classes for the same price for a week in the month of June ($33.00) Total Monthly Promotional Expense $3.75

  10. Cost of Materials/Labor Description of One Unit of Sale: One on one language tutoring 1 wk. (6 hrs) Language lessons

  11. Economics of One Unit Description of One Unit of Sale: 1 wk. (6 hrs) Language lessons

  12. Average Monthly Fixed Expenses

  13. Time-Management PlanSchedule for a Typical Week Total Hours in a Week = 168

  14. Monthly Sales ProjectionsFirst Year Total Units Sold 120

  15. Monthly Break-Even Units Monthly Fixed Expenses = Monthly Break-Even Units Contribution Margin per Unit $338.12 = 3 Monthly Break-Even Units $121.00 In an average month, the company will begin to make a profit after selling units. 3

  16. Projected Yearly Income StatementFirst Year

  17. Start-Up Investment Total Start-Up Investment $1,735.37

  18. ROS & ROI 8,893.26 24,000.00 X 100 =37% $0.37 8,893.26 1,735.37 X 100 = 512% $5.12

  19. Financing Strategy Total Start-Up Investment $1735.37

  20. Business Responsibility& Philanthropy • Business Responsibility • Early Learners will donate 6% of net profits to the charity Amigos de Las Américas. • Philanthropy • We will show our support of their cause by including their logo and website on our business cards

  21. Business & Personal Goals Business Personal • We plan to have a successful first year. • Graduate from SMSA and get accepted and attend the university of our choice. Short-Term • We plan to expand our business by adding languages. • K: To graduate college get accepted into medical school. • E: To graduate college and secure a career. Long-Term

  22. Early learning, Because one is not enough! Thank you for your consideration Early Learners Website under construction

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