Eco-friendly Ways of Outdoor Advertising

1. Running Boards BILLBOARDS ADVERTISING, OUTDOOR ADVERTISING, WALKING BILLBOARD, OUTDOOR DIGITAL SCREEN

3. Outdoor advertising has come of age in Australia. Whereas earlier there was only a range of billboards for businesses to choose from, today, there are many more choices to advertise outdoors. • REASONS TO ADVERTISE OUTDOORS The reasons why businesses or organisations choose to advertise outdoors varies, but the crux of the matter lies in the impact that outdoor advertising provides. When compared to advertising that hits the target audience at home, on their turf, advertising outdoors has a different kind of impact that encompasses everyone all at once. There is greater openness among people when they are outside, which makes them more likely to accept an advertising message when compared to when they are in their own homes. Also, with outdoor advertising, you get to provide consistent exposure at the same spot all the time for one particular product or services, which makes for more impactful targeted advertising. Also, with an outdoor digital screen, there is much greater impact and success than with normal billboard advertising. People will instantly get attracted to the high resolution images that are being displayed on the screen or to the video clips that are being played on the screen. Especially if this is a digital LED screen, the impact will be even greater. So advertisers are assured that their message reaches across without any doubt.

5. DIFFERENT WAYS TO ADVERTISE OUTDOORS If you want to make a difference with your advertising, the way to go would be to choose emission-free or low-emission advertising methods that will guarantee that you are doing your bit for the environment while also choosing cost effective ways of advertising your product or service. This will increase the brand reputation of your company while also attracting a segment of the public that is environmentally conscious, which is a huge segment nowadays. • ECO-FRIENDLY METHODS OF OUTDOOR ADVERTISING Choosing bike billboards, bicycle boards, or a walking billboard, ensures that you are not using as much fuel as you would if you chose to have other vehicles for outdoor advertising. Also, bicycle boards and a walking billboard have literally zero emissions, so you can rest assured that you are not increasing the carbon footprint with your advertising. These forms of advertising can also reach out to sections of the population that are in areas that are not easily accessible for other forms of advertising, which makes them even more value for money for your business. So choosing this is a smart business decision too!