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An outdoor digital screen is the most technologically advanced way to advertise or promote your products or services across different audience segments. Unlike traditional advertising that happens indoors on television screens, newspapers, magazines, or even the radio and internet, outdoor advertising reaches all people wherever they are outside, without any exceptions.
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Running Boards MOBILE BILLBOARDS & DIGITAL SCREENS
OUTDOOR DIGITAL SCREENS WITH A DIFFERENCE An outdoor digital screen is the most technologically advanced way to advertise or promote your products or services across different audience segments. Unlike traditional advertising that happens indoors on television screens, newspapers, magazines, or even the radio and internet, outdoor advertising reaches all people wherever they are outside, without any exceptions. Usefulness of outdoor advertising This is especially useful to have in areas where you can expect heavy traffic. It is also very effective in areas where events are taking place, whether it is in a park or in a public square. When people think of using digital screens for outdoor advertising, they typically think of large screens, but there is a new way to go about it that is more cost effective, environmentally friendly, and impactful.
New ways of outdoor advertising The new ways of advertising outdoors are not restricted to large screens that are installed in a specific place or moving screens that are installed on the sides of vehicles. Nowadays, you can also benefit from more innovative and creative ways of using these outdoor digital screens for outdoor promotional or advertising purposes. These are through the use of bicycle boards and even a walking billboard. How bike billboards make a difference Bike billboards (and walking billboards) can reach where other advertising cannot. They can penetrate deep into places where vehicles are not even allowed. They are also eco-friendly as they require less (or none at all) fuel when compared to vehicles such as trucks, etc. They are also more approachable for people, as they can hand out pamphlets, booklets, and other such promotional materials to people. They are also a novelty, which makes people give them a second look.
Being fitted with GPS tracking and reporting features, they enable the advertisers to control, track, and manage the path effectively. The displays are also backlit and have audio for more effectiveness and reach, even at night. With 360 degree impact and being three-sided, these are the most impactful forms of advertising outdoors in recent times. This is the reason they are being used extensively by smart businesses who want to make a difference.