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Promote Your Learning Tools . Why are you attending?. I am yet to start promoting my e-learning tools My e-learning tools have been promoted but uptake from staff is not as good as expected Staff uptake is high but how do I sustain usage (vs. trial)?. LINGOS. The Challenges.
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Why are you attending? I am yet to start promoting my e-learning tools My e-learning tools have been promoted but uptake from staff is not as good as expected Staff uptake is high but how do I sustain usage (vs. trial)? LINGOS
The Challenges Large Global Need: staff in 60 countries wanted to learn faster, cheaper and better – Learning Dept was new and with little budget/support Staff were new to e-learning PSI-staff do not welcome tools that we push on to them So, what did we do? LINGOS
Embedded in appraisals and MBOs, and BSC Alignment LINGOS
Needs Assessment • Strategic objectives • Country needs based on platform needs • Individual employees’ needs • In order to identify: • Topics • Learning channel (based on learning preferences) • Learning at the moment of apply in order to maximize impact (use of skills) LINGOS
Getting People to Use your tools Remembering “What’s in it for me?” Quick Wins (Pilots) LINGOS
Pilots LINGOS
User Friendly • Multi-lingual • Video Instructions • Live Chat • Help Desk • PDF tutorials • Pop-up diagnosis LINGOS
Integration with other tools Rating systems/ testimonials give customer a voice LINGOS
Supervisor Involvement LINGOS
Champion Training Program LINGOS
Promotion LINGOS
Impact 2, 692 staff enrolled. 2,558 courses completed. 90% of PSI countries reached. 97% of skills learned were applied. Average course rating is 4/5. 80% feel that tools have improved job performance 1750 staff joined SocialCast and 94 groups created. 0ver 14,000 posts. 93% feel more connected. LINGOS LINGOS
Our new challenges Sustain use Further integrate these tools. LINGOS
Communications Strategy 1. Situational Analysis Goal, Priorities and Target Audience LINGOS
Communications Strategy 2. Brand Positioning FEATURE ADVANTAGE BENEFIT Always sell the benefit 3. Objectives What do we want the target audience to do? LINGOS
Turn to your neighbor …..and tell him/her about the one thing you learned during this session that you will put to use once you are back at work. LINGOS
Question and Answer LINGOS
Questions? Mlcurie@psi.org http://learning.psi.org LINGOS